Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Review: Journal of Multidisciplinary in Social Sciences

Marketing Strategy Analysis for Small and Medium Enterprises (SMEs) in the Snack Food Industry (Case Study on Lianty Jaya Snack UKM) Rahmatullah, Arwin yafi; Suwandi, Adam; Selva, Selva; Ningsih, Nurul Hidayati Indra
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 04 (2024): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i04.966

Abstract

Business competition in all sectors is becoming increasingly fierce. Therefore, marketing strategies play an important role in ensuring that products reach their target market and are successful. This study aims to identify the factors that influence and form the basis for the development of marketing strategies at Snack Lianty Jaya. The research method used is descriptive qualitative (exploratory) research. The study was conducted at Lianty Jaya, located in Kekeri Village, Gunungsari Subdistrict, West Lombok Regency. Data collection techniques included interviews, observations, and literature reviews. Data analysis involved the following stages: data reduction, presentation of data after reduction, and drawing conclusions. The results of the study indicate that Lianty Jaya uses a marketing mix strategy and develops its marketing strategy using SWOT analysis.
The Politics Of Education Budgeting Within The Constitutional Framework Hadi, Muh Sufyan; Rahmatullah, Arwin Yafi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 07 (2025): July 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i07.1022

Abstract

Education is a constitutional right guaranteed by the 1945 Constitution of the Republic of Indonesia. Article 31 paragraph (4) mandates the state to allocate at least 20% of the national and regional budgets (APBN and APBD) for the education sector. This study aims to analyze the implementation of this policy in both national and local budgeting practices, and to identify factors affecting the compliance of central and local governments with the constitutional mandate. Using a qualitative approach and descriptive-analytical method, data were obtained through literature review, policy documentation, and case studies in selected provinces. The results indicate that although the central government is relatively consistent in allocating the 20%, issues remain regarding the effectiveness of budget utilization. At the regional level, compliance varies significantly, influenced by fiscal capacity, political commitment, as well as institutional and supervisory constraints. This study recommends strengthening regulations, enhancing public oversight, and providing incentives for local governments to ensure the equitable and just realization of the right to education.