Article Per Year (5 Year)
p-Index From 2020 - 2025
2.534
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis dan Manajemen ATRABIS: Jurnal Administrasi Bisnis (e-Journal) J-ESA (Jurnal Ekonomi Syariah) Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Journal of Management and Business Insight Journal of Community Empowerment Review: Journal of Multidisciplinary in Social Sciences JUAN: Jurnal Pengabdian Nusantara International Journal of Sociology of Religion Growth: Journal Management and Business PESHUM Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam
Arwin Yafi Rahmatullah
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Modeling the Impact of TikTok-Based Digital Marketing on Fashion Purchase Intention among Indonesian Millennials: A PLS-SEM Approach Rizal, Rizal Ramdani; Susilo, Susilo Talidobel; Rahmatullah, Arwin Yafi; Assa’ady, Muhammad Chothibul Umam
Growth: Journal Management and Business Vol. 3 No. 01 (2025): June 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i01.943

Abstract

The digital era has transformed the fashion marketing paradigm with the emergence of TikTok as a communication medium targeting the millennial generation. This study aims to analyze the influence of TikTok digital marketing on the purchase intention of fashion products among Indonesian millennials.A quantitative approach was employed using an explanatory research design through a survey of 200 millennial respondents active on TikTok. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS to examine the relationships between the variables of Perceived Quality, Brand Attitude, Electronic Word of Mouth (E-WOM), and Purchase Intention. Thus, the results of the study indicate that all hypotheses are statistically supportedon Purchase Intention. Perceived Quality had the strongest influence on Purchase Intention, followed by Brand Attitude and E-WOM on Purchase Intention. Therefore, the study contributes theoretically to the digital marketing literature and offers practical insights for fashion brands in optimizing their TikTok marketing strategies. Managerial implications highlight the importance of focusing on visual content quality, building a positive brand attitude, and implementing community engagement strategies to drive organic E-WOM within the TikTok digital marketing ecosystem.
Pengaruh Strategi Pemasaran Ramah Lingkungan Dan Kewirausahaan Ramah Lingkungan Terhadap Kinerja Bisnis UMKM Dilombok Timur Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Nina Fapari Arif; M. Chothibul Umam Assa’ady
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2394

Abstract

Orientasi terhadap lingkungan merupakan faktor penting dalam dalam penerapan ekonomi berkelanjutan. Aturan dan sikap konsumen terhadap produk ramah lingkungan merupakan pendorong penerapan strategi ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran ramah lingkungan dan kewirausahaan ramah lingkungan terhadap kinerja bisnis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 50 umkm di Lombok timur. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Strategi pemasaran ramah lingkungan terhadap kinerja bisnis UMKM di Lombok Timur dan kewirausahaan ramah lingkungan berpengaruh terhadap kinerja bisnis UMKM di Lombok Timur
Marketing Strategy Analysis for Small and Medium Enterprises (SMEs) in the Snack Food Industry (Case Study on Lianty Jaya Snack UKM) Rahmatullah, Arwin yafi; Suwandi, Adam; Selva, Selva; Ningsih, Nurul Hidayati Indra
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 04 (2024): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i04.966

Abstract

Business competition in all sectors is becoming increasingly fierce. Therefore, marketing strategies play an important role in ensuring that products reach their target market and are successful. This study aims to identify the factors that influence and form the basis for the development of marketing strategies at Snack Lianty Jaya. The research method used is descriptive qualitative (exploratory) research. The study was conducted at Lianty Jaya, located in Kekeri Village, Gunungsari Subdistrict, West Lombok Regency. Data collection techniques included interviews, observations, and literature reviews. Data analysis involved the following stages: data reduction, presentation of data after reduction, and drawing conclusions. The results of the study indicate that Lianty Jaya uses a marketing mix strategy and develops its marketing strategy using SWOT analysis.
The Politics Of Education Budgeting Within The Constitutional Framework Hadi, Muh Sufyan; Rahmatullah, Arwin Yafi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 07 (2025): July 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i07.1022

Abstract

Education is a constitutional right guaranteed by the 1945 Constitution of the Republic of Indonesia. Article 31 paragraph (4) mandates the state to allocate at least 20% of the national and regional budgets (APBN and APBD) for the education sector. This study aims to analyze the implementation of this policy in both national and local budgeting practices, and to identify factors affecting the compliance of central and local governments with the constitutional mandate. Using a qualitative approach and descriptive-analytical method, data were obtained through literature review, policy documentation, and case studies in selected provinces. The results indicate that although the central government is relatively consistent in allocating the 20%, issues remain regarding the effectiveness of budget utilization. At the regional level, compliance varies significantly, influenced by fiscal capacity, political commitment, as well as institutional and supervisory constraints. This study recommends strengthening regulations, enhancing public oversight, and providing incentives for local governments to ensure the equitable and just realization of the right to education.
SOSIALISASI SOCIAL MEDIA MARKETING UNTUK MENJADI PEMIMPIN DI ERA DIGITAL Alfiansyah, Muhammad Wisnu; Jati, L. Jatmiko; Rahmatullah, Arwin Yafi; Makiah, Makiah; Ningsih, Nurul Hidayati Indra
Journal of Community Empowerment Vol 4, No 2 (2025): September (in Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34060

Abstract

ABSTRAK                                                                                     Kegiatan ini merupakan bagian dari rangkaian acara Malam Manajemen Prodi Manajemen Universitas Bumigora 2024. Kegiatan ini dilaksanakan dengan landasan hasil survey yang menunjukkan bahwa mayoritas responden yang merupakan mahasiswa selama ini hanya menggunakan akun sosial medianya untuk keperluan hiburan, sehingga tim pengabdian merasa perlu untuk memberikan sosialisasi pemanfaatan sosial media lain selain sebagai aplikasi hiburan. Tujuan dilaksanakannya kegiatan ini yakni untuk memberikan pemahaman serta wawasan kepada mahasiswa dan Masyarakat umum tentang arti penting social media marketing di era digital dan bagaimana itu bisa menjadi kunci kesuksesan dalam bisnis. Penggunaan sosial media merupakan suatu hal yang identik akan terucap secara otomatis apabila berbicara mengenai strategi memasuki era digital. Karena banyaknya penggunaan media internet di era digital, yang mencakup berbagai platform seperti media sosial dan website. Dengan demikian, penulis membuat kesimpulan bahwa, dalam era digital ini, setiap perusahaan, komunitas, ormas, atau partai yang bergerak pada bidang apapun harus pandai menggunakan media sosial sebagai sarana promosi, memperluas eksistensi, menjalin relasi, dan menyampaikan realitas kejadian suatu organisasi kepada masyarakat umum. Kata kunci: Social Media Marketing; Kepemimpinan; Digital ABSTRACTThis activity is part of a series of events for the 2024 Management Study Program Management Night at Bumigora University. This activity was carried out based on survey results which showed that the majority of respondents, who were students, had only been using their social media accounts for entertainment purposes. Therefore, the community service team felt it necessary to provide information on the use of social media for purposes other than entertainment. The purpose of this activity is to provide understanding and insight to students and the general public about the importance of social media marketing in the digital age and how it can be a key to business success. The use of social media is something that is automatically mentioned when discussing strategies for entering the digital age. Due to the widespread use of the internet in the digital age, which includes various platforms such as social media and websites. Therefore, the author concludes that, in this digital era, every company, community, organization, or political party operating in any field must be skilled in using social media as a tool for promotion, expanding their presence, building relationships, and communicating the reality of an organization’s activities to the general public. Keywords: Social Media Marketing; Leadership; Digital
Penalti Pada Deposito Mudharabah Di BRI Syariah Kcp Palopo Agus Abdul Aziz; Arwin Yafi Rahmatullah
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 1 (2025): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic banks are banks that carry out business activities based on sharia principles, and according to their types consist of Islamic commercial banks (BUS), Islamic business units (UUS), and Islamic people's financing banks (BPRS). Islamic banks in Indonesia are progressing both in terms of quality and quantity. Mudharabah deposits are investment funds placed by customers that are not contrary to sharia principles and withdrawals can only be made at a certain time, in accordance with the agreement made between the bank and the investor customer. The disbursement of mudharabah deposits before maturity will be subject to a penalty. This study aims to determine how the penalty on the withdrawal of mudharabah deposit funds before maturity at BRI Syariah Bank Palopo City. The method used in the research is qualitative, data sources are primary and secondary and data collection techniques are observation and interviews. Returning funds before maturity can result in penalties on mudharabah deposits, spending without planning can result in losses. The results showed that the penalty (fine) on the withdrawal of mudharabah deposit funds before maturity was not applied at Bank BRI Syariah sub-branch office (KCP) Palopo City. Abstrak Bank syariah adalah bank yang menjalankan kegiatan usahanya berdasarkan prinsip syariah, dan menurut jenisnya terdiri atas bank umum syariah (BUS), unit usaha syariah (UUS), dan bank pembiayaan rakyat syariah (BPRS). Bank syariah di Indonesia mengalami kemajuan baik dari segi kualitas maupun kuantitasnya. Deposito mudharabah merupakan dana investasi yang ditempatkan oleh nasabah yang tidak bertentangan dengan prinsip syariah dan penarikannya hanya dapat dilakukan pada waktu tertentu, sesuai dengan akad perjanjian yang dilakukan antara bank dan nasabah investor. Pencairan dana deposito mudharabah sebelum jatuh tempo maka akan dikenakan sangsi berupa penalty. Penelitian ini bertujuan untuk mengetahui bagaimana penalti pada pengambilan dana deposito mudharabah sebelum jatuh tempo di Bank BRI Syariah Kota Palopo. Metode yang digunakan dalam penelitian adalah kualitatif, sumber data berupa primer dan skunder dan teknik pengumpulan data adalah observasi dan wawancara. Pengambalian dana sebelum jatuh tempo dapat mengakibatkan penalti pada deposito mudharabah, pengeluaran tanpa perencanaan dapat mengakibat kerugian. Hasil penelitian menunjukkan bahwa penalti (denda) pada pengambilan dana deposito mudharabah sebelum jatuh tempo tidak diberlakukan di Bank BRI Syariah kantor cabang pembantu (KCP) Kota Palopo.
Investigation Of Factors Forming Expectation In Tourists Mahsur; Arwin Yafi Rahmatullah
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 1 (2025): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini mengeksplorasi faktor-faktor yang membentuk ekspektasi melalui analisis wawancara mendalam yang melibatkan enam partisipan. Temuan ini menyoroti peran kunci dari Citra Destinasi, Pengalaman Masa Lalu, Informasi Media Sosial, Keyakinan Umum, Word of Mouth (WOM), dan Jenis Hiburan dalam membentuk ekspektasi wisatawan. Wawasan ini memberikan perspektif penting penting bagi industri pariwisata untuk meningkatkan strategi pemasaran, manajemen ekspektasi, dan kepuasan pengunjung. Meskipun ada keterbatasan dalam jumlah partisipan dalam pendekatan kualitatif, temuan ini diharapkan untuk membantu destinasi wisata dalam menciptakan pengalaman wisata yang memuaskan dan berkelanjutan di pasar yang kompetitif dan dinamis Abstract This study explores the factors shaping tourist expectations through an in-depth interview analysis involving six participants. The findings highlight the key roles of Destination Image, Past Experiences, Social Media Information, Common Belief, Word of Mouth (WOM), and Types of Entertainment in shaping tourists' expectations. These insights provide crucial perspectives for the tourism industry to enhance marketing strategies, expectation management, and visitorsatisfaction. Despite limitations in the number of participants in the qualitative approach, these findings are expected to assist tourist destinations in creating satisfying and sustainable travel experiencesin a competitive and dynamic market
Co-Authors Afdal Kurniawan Jamaludin Agus Abdul Aziz Alfiansyah, Muhammad Wisnu Amelindha Vania Anggriani, Rini Arif, Nina Fapari Assa’ady, Muhammad Chothibul Umam Dimas Aprilian Hadi, Muh Sufyan M. Chothibul Umam Assa’ady M. Sandi Surya Erlangga Mahsur MAKIAH Ningsih, Nurul Hidayati Indra Oktaviana, Nurdiana Kholida Putri Amalia Wardi Rempala, Adinda Cahaya Rizal Ramdani Rizal, Rizal Ramdani Selva, Selva Sidharta, Raden Bagus Faizal Irany Sinta Putri Anggraini Stevany, Stevany Hanalyna Dethan Susilo Talidobel Susilo, Susilo Talidobel Sutiono, Heru Suwandi, Adam Titik Kusmantini