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Investigation Of Factors Forming Expectation In Tourists Mahsur; Arwin Yafi Rahmatullah
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 1 (2025): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

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Abstract

Studi ini mengeksplorasi faktor-faktor yang membentuk ekspektasi melalui analisis wawancara mendalam yang melibatkan enam partisipan. Temuan ini menyoroti peran kunci dari Citra Destinasi, Pengalaman Masa Lalu, Informasi Media Sosial, Keyakinan Umum, Word of Mouth (WOM), dan Jenis Hiburan dalam membentuk ekspektasi wisatawan. Wawasan ini memberikan perspektif penting penting bagi industri pariwisata untuk meningkatkan strategi pemasaran, manajemen ekspektasi, dan kepuasan pengunjung. Meskipun ada keterbatasan dalam jumlah partisipan dalam pendekatan kualitatif, temuan ini diharapkan untuk membantu destinasi wisata dalam menciptakan pengalaman wisata yang memuaskan dan berkelanjutan di pasar yang kompetitif dan dinamis Abstract This study explores the factors shaping tourist expectations through an in-depth interview analysis involving six participants. The findings highlight the key roles of Destination Image, Past Experiences, Social Media Information, Common Belief, Word of Mouth (WOM), and Types of Entertainment in shaping tourists' expectations. These insights provide crucial perspectives for the tourism industry to enhance marketing strategies, expectation management, and visitorsatisfaction. Despite limitations in the number of participants in the qualitative approach, these findings are expected to assist tourist destinations in creating satisfying and sustainable travel experiencesin a competitive and dynamic market
Kualitas Layanan sebagai Kunci Kepuasan Pelanggan: Studi Empiris di Bento Kopi Mataram Rahmatullah, Arwin Yafi; Ramdani, Rizal; Anggraini, Sinta Putri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3183

Abstract

Persaingan semakin ketat menuntut setiap pelaku usaha untuk fokus dalam meningkatkan kualitas pelayanan guna menciptakan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi kualitas layanan yang meliputi variabel Kehandalan, tanggapan, berwujud, kepastian, Empati, terhadap kepuasan pelanggan di Bento Kopi Mataram. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 100. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Kehandalan, tanggapan, berwujud, kepastian, Empati berpengaruh positif dan signifikan Terhadap kepuasan pelanggan Bento Kopi Mataram
Peningkatan Kinerja UKM: Peran Keunggulan Bersaing dalam Memoderasi Pengetahuan Produk dan Literasi Keuangan Yuliana, Ika; Alpiansah, Restu; Rahmatullah, Arwin Yafi; Dethan, Stevany Hanalyna
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1183

Abstract

Small and Medium Enterprises (SMEs) are essential drivers of Indonesia’s economic development, particularly in the informal sector. Despite their potential, food-based SMEs in Mataram continue to face challenges in sustaining competitive performance. This study aims to examine the effect of product knowledge and financial literacy on SME performance, with a specific focus on the moderating role of competitive advantage. The study adopts a quantitative approach using the Partial Least Squares (PLS) analysis method. A purposive sampling technique was employed, involving 160 food SME owners or managers in Mataram, Lombok, who have been operating for at least six months. Measurement validity was confirmed through outer loadings and AVE values, while hypothesis testing involved direct and moderating effects. The results show that both product knowledge and financial literacy have a significant and positive influence on SME performance. Product knowledge enhances marketing confidence, while financial literacy supports efficient resource management. Furthermore, competitive advantage significantly moderates the relationship between product knowledge and performance, reinforcing its effect. However, it does not significantly moderate the relationship between financial literacy and performance, suggesting that without a well-managed strategic edge, financial literacy alone cannot optimize performance outcomes. These findings underline the importance of integrating knowledge, financial acumen, and a sustained competitive advantage to achieve superior and sustainable SME performance. This study offers valuable practical insights for SME actors to strengthen strategic capabilities and contribute to regional economic resilience.