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Siti Komsiah, Siti
Universitas Persada Indonesia Y.A.I Jakarta
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Indonesia Transformasi Digital UMKM: Integrasi Manajemen Keuangan dengan Platform Peta Wisata dan Marketplace Effendi, Maya Syafriana; Komsiah, Siti; Suwartane, I Gede Agus
Indonesian Journal for Social Responsibility Vol. 8 No. 01 (2026): June 2026
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v8i01.548

Abstract

This Community Service Program (PKM) was conducted to strengthen the capacity of micro, small, and medium enterprises (MSMEs), homestay owners, and the tourism awareness group (Pokdarwis) in Lebakmuncang Village, Ciwidey, in addressing challenges related to financial management and digital marketing. The primary issues identified include the reliance on manual bookkeeping, limited digital literacy, and the absence of integrated online promotion. The program encompassed several activities, namely awareness sessions on digital transformation, training in simple financial recording, assistance in utilizing tourism map platforms and online marketplaces, as well as digital transaction simulations. A participatory approach was applied through workshops, mentoring, and direct practice. The results indicated a significant improvement in participants’ digital literacy and financial management skills, as evidenced by the increase in the average pretest score of 55 to 82 in the posttest. Furthermore, the program resulted in the establishment of a village tourism website as an integrated promotional platform, the creation of digital business accounts by ten MSMEs, and the online promotion of eight local products. This program has demonstrated a positive impact on enhancing financial management practices, expanding market access, and strengthening product branding. Therefore, integrating financial management digitalization with tourism map and marketplace platforms is proven to be effective in accelerating the digital transformation of MSMEs while supporting the sustainability of the creative economy in tourism villages.
Co-Authors Ade Ayu Oktaviani Ahmad Muhammad Thantawi Angga K Alamsyah Budilaksono, Sularso Cherly Kemala Ulfa David, Joachim David Magetanapuang Dean Indira Dewi Maharani Rachmaningsih Dian Harmaningsih Dian Harmaningsih Dian Harmaningsih, Dian Dinariana, Dwi Dinda Elsya Effendi, Maya Syafriana Eli Jamilah Mihardja Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Febrianty Febrianty Febrianty Mustafa Febrianty, Febrianty Fitri Suryani Herawati, Yanti I Gede Agus Suwartane I Gede Agus Suwartane Idaman, Nur Maulidia Eka Sitadewi Nadiya Fithri Fathima Nafisah Yuliani Nana Trisnawati Nizirwan Anwar Pandu Satya Yudha Rilla Sovriana Shafenti Shafenti Shafenti Siti Sujatini, Siti Sovitriana, Rilla Sri Astuti Indriyati Susi Yuniarti Suwartane, I Gede Agus Syaiffudin, Syaiffudin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Thantawi, Ahmad Muhammad Trisnawati, Nana Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti Wijayanti William Tristan Yudi Yulius Yunarti, Susi