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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Jurnal Pertanian Agros Agrilan : Jurnal Agribisnis Kepulauan Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abdi Psikonomi International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal Publicuho Jurnal Pengabdian Bersama Masyarakat Indonesia Journal of Community Service (JCOS) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Media Akademik (JMA) Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Indonesia
Ika Sari Tondang
Agribusiness, Agriculture Faculty, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA INSTAGRAM AS A PROMOTIONAL PLATFORM OF NHU NHU LEMONGRASS PRODUCTS: English Nanda Trisna Prihartini; Mubarokah Mubarokah; Ika Sari Tondang
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.153

Abstract

The trend of popular drinks has been growing over the past few years. In the face of high competition and large market opportunities, Nhu Nhu Lemongrass uses Instagram as the main media for promoting its products. The result of this study is that the promotional activities of Nhu Nhu Lemongrass are in the good enough category. While alternative actions for improving the promotion of Nhu Nhu Lemongrass on Instagram can be done by utilizing Instagram's paid advertising features, designing informative promotional content, and increasing interaction with target consumers
Penerapan Digital Branding Melalui Pendekatan Penyuluhan, Pelatihan, dan Pendampingan Bagi Pelaku UMKM Kelurahan Medokan Semampir Erni Dwi Zulfarida Solihiyah; Ika Sari Tondang
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.266

Abstract

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography
Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya Akmal Nugraha Ramadhan; Ika Sari Tondang
Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.920

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.
ANALISIS POLA PENDAPATAN DAN PENGELUARAN RUMAH TANGGA PETERNAK KAMBING DI KAMPUNG KAMBING DESA DARMASI, KECAMATAN BUDURAN, KABUPATEN SIDOARJO Ulfia Fildzah Tsany; Sri Widayanti; Ika Sari Tondang
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3448

Abstract

Households are the smallest unit of community life. Sidoarjo Regency has a unique group of goat farmers called Kampung Kambing, which is located in Darmasi Village, Buduran Subdistrict. The sampling method used Saturated Sampling which amounted to 32 farmers. The research objectives were first, to describe the characteristics of goat farmer households. Second, to analyze the income and expenditure patterns of goat farmer households. Data analysis methods of the first and second objectives using descriptive statistics. The results of this study are the characteristics of farmer households including productive age and household expenditure of goat farmers dominated by non-food consumption expenditure of 51.48% while food consumption amounted to 48.52%. The largest household income is non-livestock farming income of 47.9% and livestock farming income of 28.92%.   Keyword: household, income, consumption INTISARIRumah tangga adalah unit terkecil dalam kehidupan masyarakat. Kabupaten Sidoarjo memiliki kelompok peternak kambing yang terbilang unik yaitu Kampung Kambing, yang berlokasi di Desa Darmasi, Kecamatan Buduran. Metode penentuan sampel menggunakan Sampling Jenuh yaitu sejumlah 32 peternak. Tujuan penelitian adalah Pertama, Mendeskripsikan karakteristik rumah tangga peternak kambing. Kedua, Menganalisis pola pendapatan dan pengeluaran rumah tangga peternak kambing. Metode analisis data tujuan pertama dan kedua menggunakan statistik deskriptif. Hasil penelitian ini adalah karakteristik rumah tangga peternak termasuk usia produktif dan pengeluaran rumah tangga peternak kambing didominasi oleh pengeluaran konsumsi non pangan sebesar 51,48% sedangkan konsumsi pangan sebesar 48,52%. Pendapatan rumah tangga yang terbesar adalah pendapatan usahatani non ternak sebesar 47,9% dan pendapatan usahatani ternak sebesar 28,92%. Kata Kunci: rumah tangga, pendapatan, konsumsi
Comparison of Business Revenue In Implementing Conventional and Digital Marketing On The Food Franchise Business (Case Study at Sego Njamoer Outlet) Nona Rafifah Ri’at; Sri Tjondro Winarno; Ika Sari Tondang
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to describe the application of digital marketing, analyze the income of Sego Njamoer franchise outlets, and analyze comparisons of purchase transactions at Sego Njamoer franchise outlets when carrying out conventional and digital marketing. The method of determining the sample by purposive sampling. Primary data collection by way of interviews assisted by using a questionnaire. The results of this study are: The Sego Njamoer franchise outlet uses social media marketing to advertise, and e-commerce as a place to make purchase transactions by customers. The income of the Sego Njamoer franchise outlet at Superindo Arif Rahman Hakim is IDR 40,608,887,- with an average income of IDR 4,794,369,-/month.T-test results from comparisons of purchase transactions, it can be concluded that digital marketing has been implemented can affect the income of Sego Njamoer franchise outlets.
Sosialisasi Pemupukan Berimbang Dan Kunjungan Distributor Di Desa Jawa Timur Raihan Bimo Lazuardi; Ika Sari Tondang; Nuriah Yuliati
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3361

Abstract

Tillage is an activity that aims to increase soil fertility, improve soil structure and create good soil conditions for plant growth. Soil processing can be done in several ways, one of which is the application of fertilizer to plants. Farmers' understanding of efficient and effective fertilization methods is still not fully mastered. Most farmers often fertilize plants beyond the recommended dose. This community service activity aims to (1) farmers can understand knowledge about non-subsidized fertilizer products from PT. Petrokimia Gresik, (2) increase farmers' understanding and knowledge of fertilizer quality and balanced fertilization technology to achieve relatively efficient fertilizer use, (3) farmers can understand the condition of private land and understanding of the amount and type of fertilizer PT Petrokimia Gresik needed. The methods used include surveys, socialization, and practical demonstrations regarding soil testing of farmers in Putat Lor Village, Tajinan District, Malang. Based on this socialization activity, the results obtained are (1) the knowledge of farmers in Putat Lor Village regarding non-subsidized fertilizer products from PT Petrokimia Gresik is increasing (2) increasing knowledge of farmers in Putat Lor Village about fertilizer quality and balanced fertilization technology (3) farmers in Putat Lor Village know the condition of the soil from private land through soil test practices so that they can estimate the type and amount of fertilizer to be used.
Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya Akmal Nugraha Ramadhan; Ika Sari Tondang
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.920

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.
ECO ENZYME : PENGOLAHAN SAMPAH RUMAH TANGGA MENJADI PRODUK SERBAGUNA DI RW 04 NGAGEL REJO Diana Maharani; Mochammad Sulthon; Mariyam Firnanda; Putri Dwi; Remitha Via; Ika Sari Tondang
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.584

Abstract

Eco Enzyme adalah salah satu inovasi dalam pengelolaan sampah organik dari rumah tangga yang bertujuan untuk mengurangi dampak lingkungan negatif dari penumpukan sampah. Penelitian ini mengeksplorasi proses pembuatan Eco Enzyme serta hasil dari program sosialisasi yang diimplementasikan di RW 04 Ngagel Rejo, Kota Surabaya. Fokus utama penelitian ini adalah pada penanganan sampah organik, terutama dari sisa buah dan sayur yang cenderung menumpuk. Metodologi penelitian mencakup diskusi kelompok, uji coba pembuatan, dan kegiatan sosialisasi untuk memperkenalkan konsep dan manfaat penggunaan Eco Enzyme kepada masyarakat. Hasil penelitian menunjukkan bahwa Eco Enzyme efektif dalam mengubah sampah organik menjadi produk serbaguna yang dapat dimanfaatkan kembali. Artikel ini juga membahas langkah-langkah praktis dalam proses pembuatan Eco Enzyme serta dampak positif dari program sosialisasi yang dilaksanakan.
Pendampingan Edukasi Kopi Robusta Bagi Siswa PKL SMK – PP Ambon di CV. Kopi Citarasa Persada Ika Sari Tondang; Nabella Ayu Wulandari
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 1 No. 3 (2024): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v1i3.170

Abstract

CV.Kopi Citarasa Persada operates in the field of educational agrotourism and explains the processing of coffee and its derivatives. Support is provided to support this educational agrotourism activity. The aim of this support effort is to make the company an educational tourism destination for coffee production and utilize the potential of coffee raw materials in Tutur District to provide knowledge about coffee to various groups ranging from children to adults. An aspect that differentiates CV. Kopi Citarasa Persada is a comprehensive approach to coffee processing from upstream to downstream. They have developed educational tours that allow visitors to experience firsthand the process of growing Robusta coffee. There are several interesting locations in this educational tour. Educational tourism support activities at CV. Kopi Citarasa Persada offers a variety of experiences in interesting places with a variety of knowledge gains. This educational tourism support has had a positive impact, especially for pkl students. You will expand your knowledge about the history of Robusta coffee cultivation and understand the processing process of ground coffee and its various derivative products in more detail.
Factors Influencing Farmers' Decisions in Implementing Hydroponic Systems in Paprika Farming in Tutur District, Pasuruan Regency Nuriah Yuliati; Ika Sari Tondang; Eko Nurhadi
Nusantara Science and Technology Proceedings The 4th International Conference on Agriculture and Environmental Sciences (ICAES) 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.3908

Abstract

A foreign vegetable commodity that has the potential to be developed in Indonesia and has a high economic potential is paprika. Based on data from the Badan Pusat Statistik for the last 5 years, it can be seen that in East Java paprika production has fluctuated in harvest area and production yields. Tutur District is one of the sub-districts located in Pasuruan Regency, which is one of the largest paprika producing areas in East Java. Some farmers in managing their farming already use a hydroponic system. Hydroponic systems have higher risks and costs compared to conventional systems in their management. In Tutur District, farmers use hydroponic systems and conventional systems. This shows that in choosing a planting system farmers have certain reasons. There are factors that influence farmers' decisions in implementing a hydroponic system. The objectives of this research are: (1) Describe the characteristics of farmers implementing hydroponic and conventional paprika cultivation systems, (2) Analyze the factors that influence farmers' decisions in implementing a hydroponic system in paprika farming in Tutur District, Pasuruan Regency. The research was carried out in Tutur District starting in January-February 2023. The technique for collecting respondents in this research used the Census method, namely the entire population was sampled. The data obtained were analyzed using descriptive analysis methods and logistic regression analysis. The results of the research show that the factors that influence farmers' decisions in implementing a hydroponic system in paprika farming are age, farming experience, farming income, participation in farmer groups.
Co-Authors Akmal Nugraha Ramadhan Akmal Nugraha Ramadhan Alya Firda Rahmawati Amelia Risky Camila Ardhania, Nadya Aulia Isnaini Widya Febrinadia Azizah Niken Anggraini Brilliant Adam Ramadhani Daniel Ivandha Putra Wibowo Daniel Ivandha Putra Wibowo Deny Maulana Ilham Diana Maharani Dwi Kusuma Wati Dzurrotun Nasichah Eko Nurhadi Erika Aprillia Renata Erika Triana Dewi Erni Dwi Zulfarida Solihiyah Fadilla Miftakhul Jannah Ida Syamsu Roidah Indah, Pawana Nur Indra Tjahaja Amir Jessica Putri Margaretta Keriapy, Donny Maniatul Fitan Kusuma Maniatul Fitan Kusuma Mariyam Firnanda Maulana, Deni Maulidina Naafilah Mirza Andrian Syah Mochammad Sulthon Mubarokah Mubarokah Mubarokah Nabella Ayu Wulandari Nanda Salsa Dela Nugraini Nanda Trisna Prihartini Nona Rafifah Ri’at Nur Azizah Azzahra Nuriah Yuliati Nuriah Yuliati Nuriah Yuliati Olga Octyela Ayu Putri Olga Octyela Ayu Putri Putri Dwi Putri Wahyu Pebrianti Raihan Bimo Lazuardi Raihan Bimo Lazuardi Remitha Via Rendikasari Febriana Putri Resa Al Khauzar Victorio Risma Yulianti Roziana Febrianita Savi Nadine Assalma Alhamdany Shalahuddin Fathan Soedarto, Teguh Sri Tjondro Winarno Sri Widayanti SRI WIDAYANTI Sulthan Auliya’ Zhafran Fadhilah Ulfia Fildzah Tsany