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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Jurnal Sain Peternakan Indonesia Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrilan : Jurnal Agribisnis Kepulauan JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Agroteknika Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Global Sustainable Agriculture KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Abdi Psikonomi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Sosiologi Pertanian dan Agribisnis Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Tarjih: Agribusiness Development Journal Mediagro Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal Publicuho Jurnal Mahasiswa Agribisnis Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Pengabdian Bersama Masyarakat Indonesia Journal of Economics and Management Scienties Journal of Community Service (JCOS) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Media Akademik (JMA) Jurnal Riset Multidisiplin : Agrisosco Jurnal Pengembangan Masyarakat Lokal Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Agroland: Jurnal Ilmu-ilmu Pertanian International Journal of Economics, Business and Innovation Research Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Mitra Pengabdian Farmasi Jurnal Aplikasi Sains dan Teknologi : Agrisevika Jurnal Pengabdian Masyarakat Indonesia Journal of Global Sustainable Agriculture
Ika Sari Tondang
Universitas Pembangunan Nasional Veteran Jawa Timur
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ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA INSTAGRAM AS A PROMOTIONAL PLATFORM OF NHU NHU LEMONGRASS PRODUCTS: English Nanda Trisna Prihartini; Mubarokah Mubarokah; Ika Sari Tondang
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.153

Abstract

The trend of popular drinks has been growing over the past few years. In the face of high competition and large market opportunities, Nhu Nhu Lemongrass uses Instagram as the main media for promoting its products. The result of this study is that the promotional activities of Nhu Nhu Lemongrass are in the good enough category. While alternative actions for improving the promotion of Nhu Nhu Lemongrass on Instagram can be done by utilizing Instagram's paid advertising features, designing informative promotional content, and increasing interaction with target consumers
Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya Akmal Nugraha Ramadhan; Ika Sari Tondang
Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.920

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.
ANALISIS POLA PENDAPATAN DAN PENGELUARAN RUMAH TANGGA PETERNAK KAMBING DI KAMPUNG KAMBING DESA DARMASI, KECAMATAN BUDURAN, KABUPATEN SIDOARJO Ulfia Fildzah Tsany; Sri Widayanti; Ika Sari Tondang
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3448

Abstract

Households are the smallest unit of community life. Sidoarjo Regency has a unique group of goat farmers called Kampung Kambing, which is located in Darmasi Village, Buduran Subdistrict. The sampling method used Saturated Sampling which amounted to 32 farmers. The research objectives were first, to describe the characteristics of goat farmer households. Second, to analyze the income and expenditure patterns of goat farmer households. Data analysis methods of the first and second objectives using descriptive statistics. The results of this study are the characteristics of farmer households including productive age and household expenditure of goat farmers dominated by non-food consumption expenditure of 51.48% while food consumption amounted to 48.52%. The largest household income is non-livestock farming income of 47.9% and livestock farming income of 28.92%.   Keyword: household, income, consumption INTISARIRumah tangga adalah unit terkecil dalam kehidupan masyarakat. Kabupaten Sidoarjo memiliki kelompok peternak kambing yang terbilang unik yaitu Kampung Kambing, yang berlokasi di Desa Darmasi, Kecamatan Buduran. Metode penentuan sampel menggunakan Sampling Jenuh yaitu sejumlah 32 peternak. Tujuan penelitian adalah Pertama, Mendeskripsikan karakteristik rumah tangga peternak kambing. Kedua, Menganalisis pola pendapatan dan pengeluaran rumah tangga peternak kambing. Metode analisis data tujuan pertama dan kedua menggunakan statistik deskriptif. Hasil penelitian ini adalah karakteristik rumah tangga peternak termasuk usia produktif dan pengeluaran rumah tangga peternak kambing didominasi oleh pengeluaran konsumsi non pangan sebesar 51,48% sedangkan konsumsi pangan sebesar 48,52%. Pendapatan rumah tangga yang terbesar adalah pendapatan usahatani non ternak sebesar 47,9% dan pendapatan usahatani ternak sebesar 28,92%. Kata Kunci: rumah tangga, pendapatan, konsumsi
Comparison of Business Revenue In Implementing Conventional and Digital Marketing On The Food Franchise Business (Case Study at Sego Njamoer Outlet) Nona Rafifah Ri’at; Sri Tjondro Winarno; Ika Sari Tondang
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to describe the application of digital marketing, analyze the income of Sego Njamoer franchise outlets, and analyze comparisons of purchase transactions at Sego Njamoer franchise outlets when carrying out conventional and digital marketing. The method of determining the sample by purposive sampling. Primary data collection by way of interviews assisted by using a questionnaire. The results of this study are: The Sego Njamoer franchise outlet uses social media marketing to advertise, and e-commerce as a place to make purchase transactions by customers. The income of the Sego Njamoer franchise outlet at Superindo Arif Rahman Hakim is IDR 40,608,887,- with an average income of IDR 4,794,369,-/month.T-test results from comparisons of purchase transactions, it can be concluded that digital marketing has been implemented can affect the income of Sego Njamoer franchise outlets.
Re-Branding Logo Sebagai Upaya Peningkatan Daya Saing Usaha Pada UMKM Dapur 68 Di Kelurahan Klampis Ngasem Niazi, Talitha Naila; Tondang, Ika Sari
Jurnal Sosiologi Pertanian dan Agribisnis Vol 5 No 2 (2023): Juli : Jurnal Sosiologi Pertanian dan Agribisnis
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/juspa.v5i2.748

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. The KKN-T team identified that one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs Kitchen 68 logo, namely not having knowledge about branding, not having a good entrepreneurial spirit and what is no less important is still not getting assistance related to technical strategy. branding for MSMEs. The purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to form public perceptions of a product being sold. The function of branding is as a means of instilling a positive image in the minds of consumers, so that it needs to be understood by MSMEs actors. The method used in this activity is to use the mentoring method. The steps taken include observation, mentoring and logo creation. Based on the problems described above, it is therefore very important for community service activities to be carried out for MSMEs Kitchen 68 actors in Klampis Ngasem Village, Surabaya in re-branding the logo.
PEMBERDAYAAN MASYARAKAT DESA JEMUNDO KECAMATAN TAMAN KABUPATEN SIDOARJO MELALUI PELATIHAN HIDROPONIK: STRATEGI UNTUK MENINGKATKAN KETAHANAN PANGAN DAN KESEJAHTERAAN Lukito, Anindya Namira; Astuti, Vivin Maharani; Salsabila, Adristy Salwa; Ramadhan, M. Taufiqi Syahrul; Ghazian, Himdani; Tondang, Ika Sari
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian ini dilakukan dengan partisipasi aktif masyarakat Desa Jemundo, Kecamatan Taman. Melalui kegiatan pelatihan budidaya menggunakan teknik hidroponik, memungkinkan masyarakat untuk mengembangkan keterampilan dalam pertanian berkelanjutan. Pemberdayaan masyarakat desa memiliki tujuan untuk memperkuat desa bertujuan untuk mendorong partisipasi yang efektif dalam pembangunan desa, merumuskan rencana pembangunan yang mengutamakan masyarakat miskin, serta meningkatkan keterampilan dan kualitas sumber daya manusia di desa. Masyarakat diberikan edukasi mengenai teori dasar hidroponik, manajemen nutrisi pada tanaman, pemilihan tanaman yang tepat, dan metode irigasi. Pemberdayaan masyarakat dengan hidroponik sederhana memberi pengaruh baik untuk masyarakat Desa Jemundo menurut hasil penelitian yang dilakukan. Masyarakat dapat secara mandiri menerapkan budidaya hidroponik sederhana, meningkatkan hasil panen, serta mengurangi ketergantungan terhadap curah hujan dan kualitas tanah yang buruk. Kelebihan dan fleksibilitas pemberdayaan dengan hidroponik sederhana memiliki pengaruh terhadap perekonomian yang stabil. Hidroponik diterapkan sebagai sumber daya tambahan untuk memenuhi kebutuhan konsumsi pribadi dan untuk pemasukan tambahan melalui penjualan dari hasil panen. Pada bidang pertanian, hidroponik sederhana tergolong teknologi pertanian modern yang dibuat dengan tujuan menaikkan pasokan pangan lokal, meminimalkan pencemaran lingkungan, serta memajukan kemakmuran perekonomian masyarakat.
Sosialisasi Pemupukan Berimbang Dan Kunjungan Distributor Di Desa Jawa Timur Raihan Bimo Lazuardi; Ika Sari Tondang; Nuriah Yuliati
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3361

Abstract

Tillage is an activity that aims to increase soil fertility, improve soil structure and create good soil conditions for plant growth. Soil processing can be done in several ways, one of which is the application of fertilizer to plants. Farmers' understanding of efficient and effective fertilization methods is still not fully mastered. Most farmers often fertilize plants beyond the recommended dose. This community service activity aims to (1) farmers can understand knowledge about non-subsidized fertilizer products from PT. Petrokimia Gresik, (2) increase farmers' understanding and knowledge of fertilizer quality and balanced fertilization technology to achieve relatively efficient fertilizer use, (3) farmers can understand the condition of private land and understanding of the amount and type of fertilizer PT Petrokimia Gresik needed. The methods used include surveys, socialization, and practical demonstrations regarding soil testing of farmers in Putat Lor Village, Tajinan District, Malang. Based on this socialization activity, the results obtained are (1) the knowledge of farmers in Putat Lor Village regarding non-subsidized fertilizer products from PT Petrokimia Gresik is increasing (2) increasing knowledge of farmers in Putat Lor Village about fertilizer quality and balanced fertilization technology (3) farmers in Putat Lor Village know the condition of the soil from private land through soil test practices so that they can estimate the type and amount of fertilizer to be used.
ANALISIS PREFERENSI KONSUMEN TERHADAP PEMBELIAN MINUMAN KOPI DI STARBUCKS SUNCITY MALL SIDOARJO Aristawati, Diyah Ayu; Hendrarini, Hamidah; Tondang, Ika Sari
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i2.11011

Abstract

The current competition of the coffee industry makes product attributes and preferences a very important part to be noticed by entrepreneurs as it can be easier to provide what is consumer needs. The study aims to identify consumer characteristics, analyze attributes and levels of interest that are consumer preferences in the purchase of coffee drinks at Starbucks Suncity Mall Sidoarjo. The methods chosen for sampling were accidental samplings, with a total of 100 respondents. In this study, descriptive analysis is used to identify consumer characteristics, while conjoint analysis is applied to differentiate product attributes and the degree of importance to Starbucks coffee drink purchases. Research results showed that most buyers were women aged 17 to 27 with a final background of high school education or equivalent, a job as a student or university student, and have a monthly income of less than Rp 1,000,000. From the preference side, the attributes most attracting consumer attention are the sweet taste of coffee, the price of less than Rp 55,000, promo buy one get one on a particular event, a variety of coffee drinks, getting free items in a condiment bar, the design of a comfortable and attractive place, and easy packaging. Whereas the level of importance of attributes is taste, price, discount, elegance, facilities, packaging, and service.
Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya Akmal Nugraha Ramadhan; Ika Sari Tondang
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.920

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.
ECO ENZYME : PENGOLAHAN SAMPAH RUMAH TANGGA MENJADI PRODUK SERBAGUNA DI RW 04 NGAGEL REJO Diana Maharani; Mochammad Sulthon; Mariyam Firnanda; Putri Dwi; Remitha Via; Ika Sari Tondang
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.584

Abstract

Eco Enzyme adalah salah satu inovasi dalam pengelolaan sampah organik dari rumah tangga yang bertujuan untuk mengurangi dampak lingkungan negatif dari penumpukan sampah. Penelitian ini mengeksplorasi proses pembuatan Eco Enzyme serta hasil dari program sosialisasi yang diimplementasikan di RW 04 Ngagel Rejo, Kota Surabaya. Fokus utama penelitian ini adalah pada penanganan sampah organik, terutama dari sisa buah dan sayur yang cenderung menumpuk. Metodologi penelitian mencakup diskusi kelompok, uji coba pembuatan, dan kegiatan sosialisasi untuk memperkenalkan konsep dan manfaat penggunaan Eco Enzyme kepada masyarakat. Hasil penelitian menunjukkan bahwa Eco Enzyme efektif dalam mengubah sampah organik menjadi produk serbaguna yang dapat dimanfaatkan kembali. Artikel ini juga membahas langkah-langkah praktis dalam proses pembuatan Eco Enzyme serta dampak positif dari program sosialisasi yang dilaksanakan.
Co-Authors Ainun Zaroh Aisyah Deviana Yusuf Akmal Nugraha Ramadhan Akmal Nugraha Ramadhan Alya Firda Rahmawati Amelia Risky Camila Amir, Indra Tjahaja Amirah Afifah Andrianto, Lidya Angelina, Vita Aristawati, Diyah Ayu Astuti, Vivin Maharani Aulia Isnaini Widya Febrinadia Azizah Niken Anggraini Brilliant Adam Ramadhani Cahyasusanti, Ayu Daniel Ivandha Putra Wibowo Deny Maulana Ilham dewayani, anggun Diamonds, Gabriella Pusparini Tasya Pattricya Diana Maharani Dona Wahyuning Laily Dwi Kusuma Wati Dzurrotun Nasichah Eko Nurhadi Endang Yektiningsih, Endang Erika Aprillia Renata Erika Triana Dewi Erni Dwi Zulfarida Solihiyah Erni Dwi Zulfarida Solihiyah Fadhillah, Nurul Fadilla Miftakhul Jannah Farah, Regina Fatchur Rozci Febrinadia, Aulia Isnaini Widya Fina Sulistiya Ningsih Ghazian, Himdani Hadiana, Avicena Darling Hamidah Hendrarini Ibrahim, Lutfi Maulana Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ilham, Rizky Kharizma Indah, Pawana Nur Indah, Pawana Nur Jessica Putri Margaretta Jessica Rizki Fortuna Keriapy, Donny Keriapy, Donny Obrial Kevlin Adelia Laisya Sania Dewi Lukito, Anindya Namira Maniatul Fitan Kusuma Maniatul Fitan Kusuma Mariyam Firnanda Maulana, Deni Maulidina Naafilah Mega Fatimah Rosana Meilina, Mutiara Putri Miharin, Yatika Mirza Andrian Syah Mochammad Sulthon Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Muna, Ervia Okta Izzatul Nabella Ayu Wulandari Nabila Khairunnisha Nada, Irma Qotrun Nadya Ardhania Nanda Salsa Dela Nugraini Nanda Trisna Prihartini Niazi, Talitha Naila Nofa Putri Amelia Nona Rafifah Ri’at Noor Rizkiyah Noor Rizkiyah Nurfiyanti, Widia Putri Nuriah Yuliati Nuriah Yuliati Nuriah Yuliati Olga Octyela Ayu Putri Putri Dwi Putri Wahyu Pebrianti Putri, Melinda Aprilia Putri, Nabila Amelia Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhan, M. Taufiqi Syahrul Ramadhan, Muhammad Rifal Ratnakanyaka, Meimy Remitha Via Rendikasari Febriana Putri Resa Al Khauzar Victorio Rifana Rizki Maulida Risma Yulianti Risqi Firdaus Setiawan Roziana Febrianita Sabrina Imaniar Sadiya Mirza Wiyoga Salsabila Ilmi Romadhoni Salsabila, Adristy Salwa Salsabilla, Novy Savi Nadine Assalma Alhamdany Septia Dwi Syaharani Septiyana, Eka Elsha Shalahuddin Fathan Sholikhah, Riadhu Silvi Desianti Soedarto, Teguh Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti SRI WIDAYANTI Sulthan Auliya’ Zhafran Fadhilah Syarif Imam Hidayat TAUFIK SETYADI Ulfia Fildzah Tsany Valerina Anindira Venosa Putri Mirayudha Wina Larasati Putri Ariyanto Zahara, Ardelia Fatimah As Zulfa, Irma Indana