Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal JOEL: Journal of Educational and Language Research Digital Business Progress Management and Business Progress Community Service Progress
Benhart Nainggolan
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
INFLUENCE OF PRODUCT QUALITY AND PRODUCT DESIGN ON PIXY PRODUCT PURCHASE DECISION Benhart Nainggolan
JOEL: Journal of Educational and Language Research Vol. 1 No. 6: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.345 KB) | DOI: 10.53625/joel.v1i6.1413

Abstract

This study aims to determine and analyze how much influence product quality and product design have on Pixy's product purchasing decisions. The analytical method used is the method of multiple linear regression (multi linear regression). The results of the t-test (partial) can be seen that there is an influence between Product Quality Variables on Pixy Product purchasing decisions with a tcount of 3.084 With = 5%, ttable (5%; 51-2 = 49) obtained a ttable value of 1.676 from the description it can be seen that tcount (3.084) > ttable (1.676), as well as the significance value of 0.000 > 0.05, it can be concluded that the first hypothesis is accepted, meaning that product quality (X1) has an effect on purchasing decisions (Y). Testing Hypothesis 2 states that: The results of the t-test (partial) can be seen that there is an influence between Product Design on the Pixy Product Purchase Decision with a tcount of -0.271 With = 5%, ttable (5%; 51-2 = 49) obtained the value ttable of 1.676 from the description it can be seen that tcount (-0.271) < ttable (1.676), and the significance value is 0.788 <0.05, it can be concluded that the second hypothesis is rejected, meaning that Product Design (X2) has no effect on Purchase Decisions (Y) . Testing Hypothesis 3 states that: Product Quality and Product Design have a joint effect on the Pixy Product Purchase Decision (Case Study on STIE Bina Karya Tebing Tinggi Students). This is evident from the results of the F test which obtained an Fcount of 8,119 With = 5%, dk of numerator: 3, dk of denominator: 51-2-1(5%; 2; 48; ftable 3,191) obtained ftable value of 3.191. From this description, it can be seen that Fcount (8.119) > Ftable (3.191), and a significance value of 0.001 <0.05, it can be concluded that the third hypothesis is accepted, meaning that Product Quality (X1) and Product Design (X2) have a joint effect ( simultaneous) on the Purchase Decision Variable (Y).
Pengaruh Brand Ambassador Twice Terhadap Minat Beli Dengan Brand Image Sebagai Variabel Intervening Pada Produk Kecantikan Scarlett: Studi Kasus Pada Konsumen Produk Scarlett Di Kecamatan Padang Hilir Kota Tebing Tinggi Benhart Nainggolan; Suwadi Suwadi
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.324

Abstract

This research aims to determine "The influence of the Twice Brand Ambassador on Purchase Interest with Brand Image as an Intervening Variable in Scarlett Beauty Products (Case Study of Scarlett Product Consumers in Padang Hilir District, Tebing Tinggi City)". The sample determination method used in this research was by using the Cochran formula of 96 samples who were consumers of Scarlett products in Padang Hilir District, Tebing Tinggi City. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Ambassador variable influences the Brand Image variable. Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Brand Ambassador variable has no effect on the Purchase Interest variable. Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Brand Image variable influences the Purchase Interest variable. Based on the results of the analysis of hypothesis 4, it shows that the indirect influence between the Brand Ambassador variable on Buying Interest through Brand Image is accepted rather than the direct influence between the Brand Image variable on Buying Interest.
Akselerasi UMKM Lokal: Strategi Digitalisasi Pemasaran dan Penguatan Branding di Kelurahan Pinang Mancung Bobby Hartanto; Rapat Piter Sony Hutauruk; Benhart Nainggolan; Christin Natalia Sianipar; Tina Herianty Masitah; Asnahwati Asnahwati; Benny Ardianto Sinaga; Sofia Purnama Simanjuntak; Ella Astri Dayanti
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.335

Abstract

Pinang Mancung Village, Tebing Tinggi City, has significant agricultural potential, which supports the growth of various local Micro, Small, and Medium Enterprises (MSMEs) such as Roti Kacang Doa Ibu, Kerupuk Tempe AAY, and Keripik Singkong Aira. Despite having quality products, MSMEs face classic challenges in the form of a lack of understanding of modern marketing, financial management, and weak product branding. Many business actors do not even have a basic visual identity such as a banner or logo. This Community Service Program (KKN) aims to empower and develop the quality of MSMEs through two main strategies: strengthening physical branding and initiating digital marketing. The implementation method used is participatory mentoring, which includes MSME mapping surveys, socialization, and direct execution. The results of this community service activity are: (1) Provision of branding assets in the form of new banners for MSMEs Roti Kacang Doa Ibu and Kerupuk Tempe AAY, as well as the creation of a logo for MSME Dara Frozen Food; (2) Initiating digital marketing through the Facebook platform; (3) Creation of supporting facilities at the sub-district office, including a reflexology path, a Toga garden, and a "Cultivate the 7K" sign. This program has successfully increased the visibility and professional image of MSMEs and provided business owners with an initial understanding of the importance of online marketing.
Pengaruh Pengalaman Kerja Dan Fasilitas Terhadap Kinerja Pegawai Pada Kantor Kecamatan Dolok Merawan Dengan Motivasi Kerja Sebagai Variabel Intervening Suwadi Suwadi; Benhart Nainggolan; Muhammad Azwin Sinaga
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.264

Abstract

This study aims to determine the Effect of Work Experience and Facilities on Employee Performance at the Dolok Merawan District Office with Work Motivation as an Intervening Variable. The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T tests and Path Analysis. The results of Smart PLS 3.0 in this study are that work experience affects work motivation, work facilities affect work motivation, work experience does not affect performance, work facilities affect performance, work motivation affects performance, Work Motivation can mediate the relationship between work experience does not affect employee performance, Work Motivation cannot mediate the relationship between work facilities and performance.
Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM Fitrianingsih Fitrianingsih; Eka Mayastika Sinaga; Sarwoto Sarwoto; Benhart Nainggolan; Dedy Dwi Arseto; Nada Nabilah
Digital Business Progress Vol. 5 No. 1 (2026): Digital Business Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v5i1.329

Abstract

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales stability and expand market reach. The activity was carried out on 20 MSMEs in Pelita Village through stages of observation, training, direct practice, and evaluation. The results of the activity showed an increase in the use of business accounts from 30% to 85%. The level of participant satisfaction with the program reached 90%, which indicates that the practice-based mentoring model has high effectiveness in increasing the digital marketing capacity of MSMEs. These findings indicate that the use of social media-based digital marketing can be an effective strategy in supporting business sustainability and strengthening the local economy. Keywords: MSMEs, Digital Marketing, Brand.
Co-Authors Asnahwati Asnahwati Benny Ardianto Sinaga Bobby Hartanto Christin Natalia Sianipar Dedy Dwi Arseto Ella Astri Dayanti Fitrianingsih, Fitrianingsih Muhammad Azwin Sinaga Nada Nabilah Rapat Piter Sony Hutauruk Sarwoto Sarwoto Sinaga, Eka Mayastika Sofia Purnama Simanjuntak Suwadi Suwadi Tina Herianty Masitah