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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Business UHO: Jurnal Administrasi Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of International Conference Proceedings Jurnal Manajemen dan Bisnis Madani UBMJ (UPY Business and Management Journal) Jurnal Publikasi Ilmu Manajemen Jurnal Akuntansi Dan Manajemen PENG: Jurnal Ekonomi dan Manajemen PESHUM Ekopedia: Jurnal Ilmiah Ekonomi
Mutya Paramita Pratita
Fakultas Ekonomi/Manajemen, Universitas Slamet Riyadi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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THE ROLE OF MARKETING PERFORMANCE IN MEDIATION THE EFFECT OF ENTREPRENEURS AND THE ENVIRONMENT CHARACTERISTICS ON THE SUSTAINABILITY OF CULINARY SMEs IN SURAKARTA Marjam Desma Rahadhini; Mutya Paramita Pratita
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2022: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

This study aims to analyze the role of marketing performance in mediating the influence of entrepreneurial characteristics and the environment on the sustainability of SMEs. SMEs are required to be able to adapt by adapting to the business environment and communicating innovative products in marketing to be able to reach consumers and reach the target market and reduce costs for business continuity. This research is survey research. The research population is culinary SMEs in the city of Surakarta. Collecting data using a questionnaire. The sampling technique used accidental sampling, as many as 96 culinary SMEs in Surakarta. Validity testing uses Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability testing. Data analysis using Partial Least Squares (PLS). The results showed that entrepreneurial characteristics and the business environment had an effect on business sustainability through marketing performance. Entrepreneurial characteristics and the business environment have a role in improving and marketing products and expanding the market, so that SMEs can survive and perform well during the pandemic and can increase market growth in the process of economic recoveryKeywords: entrepreneurial characteristics, business environment, marketing performance, and business sustainability
PENERAPAN TAM DAN TPB UNTUK MENGIMPLEMENTASIKAN E-COMMERCE BAGI UMKM DI PASAR SENI "SOLO IS SOLO" PASCA PANDEMI COVID-19 Mutya Paramita Pratita; Dorothea Ririn Indriastuti; Adelia Nur Aszari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12610

Abstract

Technology is always developing and requires society to be able to follow these developments. One of them is in the field of e-commerce. Currently there are many e-commerce platforms available such as Shopee, Tokopedia, Lazada, and others. The platform is expected to make it easier for business people in running their business, especially SMEs. There is a community SMEs are art workers in Surakarta who sell their own artistic products and try to keep up with e-commerce developments. The purpose of this research is to find out the interests of members of the ‘Solo is Solo’ art market in adopting e-commerce to distribute his work to buyers use the TAM and TPB Approach. To achieve this goal, this study uses a questionnaire to explore data that will be filled in by members of the Solo Art Market community of total 72 people, and tested using PLS. As we know that the Covid-19 Pandemic has prevented the art workers from selling their crafts offline. Besides, they tend to choose selling offline than online. Therefore, this study wants to predict their intention to adopt online platforms in order to restore economic conditions after the Covid-19 Pandemic. Keywords : TAM, TPB, SME, Digital Marketing
Literasi Keuangan dan Sosialisasi Keuangan: Pendorong Perilaku Keuangan Positif di Kalangan Mahasiswa Koraag, Satrio Tegar Gunung; Pratita, Mutya Paramita
Business UHO: Jurnal Administrasi Bisnis Vol 9, No 1 (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v9i1.45926

Abstract

This research delves into the examination of how financial literacy and financial socialization impact the financial behavior of students at Universitas Pembangunan Nasional "Veteran" Yogyakarta (UPNVY). This research was conducted involving 207 UPNVY students to gain knowledge of the extent and experience of financial socialization that influences individual financial behaviors. This research method uses surveys and statistical analysis with Smart-PLS. The research outcomes indicate a noteworthy impact of financial literacy and financial socialization on the financial behavior of UPNVY students. Those respondents who exhibit a high level of financial literacy and benefit from effective financial socialization tend to make more informed and responsible financial choices. These findings underscore the significance of enhancing financial knowledge and acquiring experience in dealing with financial matters to cultivate sound and sustainable financial behaviors among students. This research makes a valuable contribution to our understanding of the interplay between financial literacy, financial socialization, and the financial behavior of students.
Pengaruh Financial Attitude dan Fintech Literacy pada Financial Inclusion (Studi Kasus Pada Mahasiswa UPN Veteran Yogyakarta) Koraag, Satrio Tegar Gunung; Pratita, Mutya Paramita
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11840

Abstract

Abstract   This research aims to investigate the impact of Financial Attitude and Fin-Tech Literacy on financial inclusion among UPN Veteran Yogyakarta students who use Go-Pay services. A total of 200 respondents were selected using a non-probability sampling method. Data analysis was carried out using Smart PLS statistical test tool. The research results show that both Financial Attitude and Fin-Tech Lietracy have a significant and positive influence on student financial inclusion. These findings highlight the positive role of financial attitudes and fintech literacy in encouraging student involvement in financial inclusion, particularly through the use of Go-Pay. This research provides valuable insights for the development of financial inclusion programs in academic environments, emphasizing the importance of understanding and improving financial attitudes an fin-tech literacy in supporting students’ active participation in digital financial services such as Go-Pay.
The Influence of Implementation of Good Corporate Governance on the Effectiveness Organization of Teenagers Information and Counseling Centers in PIK-Remaja Organization Surakarta Indonesia Aroran, Farryl Febian; Pratita, Mutya Paramita; Sarwono, Aris Eddy; Rahadhini, Marjam Desma
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3099

Abstract

This research focuses on the influence of implementing Good Corporate Governance on the effectiveness of the Youth Information and Counseling Center in Surakarta. Research was conducted in several areas in Surakarta, including Serengan, Banjarsari, Jebres, Pasar Kliwon, and Laweyan. The aim is to understand more deeply the relationship between aspects of Good Corporate Governance and the effectiveness of the PIK-Remaja organization. This research uses quantitative methods by collecting primary data through interviews using questionnaires. The results show that aspects of Good Corporate Governance such as transparency, accountability, responsibility, independence and fairness have a significant influence on organizational effectiveness.
Optimalisasi Pemanfaatan Bank Sampah Di Kelurahan Tegalharjo Kecamatan Jebres Surakarta Pratita, Mutya Paramita; Indriastuti, Dorothea Ririn; Indriyana, Iin
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): Maret 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i2.538

Abstract

Keberadaan Bank Sampah menjadi salah satu solusi yang diharapkan agar sampah rumah tangga dapat dikelola dengan baik. Sampah rumah tangga masih menjadi masalah yang perlu diminimalisir, terlebih dalam sejak situasi pandemi, ditemukan semakin banyak sampah rumah tangga karena meningkatnya konsumsi makanan dengan sistem pesan antar dan berkurangnya kesadaran warga terkait pentingnya pengelolaan bank sampah. Pada daerah yang sudah memiliki Bank Sampah, masih diperlukan edukasi dan penyadaran masyarakat dalam memilah sampah agar Bank Sampah yang sudah tersedia dapat diberdayakan dengan maksimal, seperti di daerah Kelurahan Tegalharjo. Sudah terdapat enam Bank Sampah di Kelurahan Tegalharjo, namun masih perlu diadakan sosialisasi agar masyarakatnya sadar akan pentingnya manfaat Bank Sampah. Sasaran pengabdian ini adalah masyarakat Kelurahan Tegalharjo, terutama ibu-ibu PKK dan metode yang akan dilakukan berupa obervasi dan penyuluhan dengan memberikan edukasi mengenai pilah sampah dan pemanfaatan Bank Sampah. Pengabdian yang dilakukan diharapkan memberikan dampak positif terhadap pemanfaatan bank sampah di Kelurahan Tegalharjo secara maksimal dan meningkatkan kehidupan sosial masyarakat pada daerah tersebut.
A PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP) Aprian Aditama, Rizky Ramadhan; Larasati, Nike; Paramita Pratita, Mutya
Jurnal Akuntansi Dan Manajemen Vol 35 No 2 (2024): JAM Vol 35 No 2 Agustus 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i2.140

Abstract

This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This study also aims to determine the effect of consumer trust mediating the relationship between digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This type of research is quantitative with a sample of 100 respondents. The data collection technique used is a questionnaire. The data analysis method in this study is multiple linear regression analysis using SPSS software. The results of the study show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 3.396> t-table 1.660, and a significance value of 0.001 <0.05. The brand image variable has a significant effect on purchasing decisions with a t-count value of 4.913> t-table 1.660. It can be concluded that by using the right digital marketing strategy, businesses can reach more consumers, build relationships with them, and encourage them to buy their products or services. By using digital marketing effectively, businesses can increase their sales and profits. Businesses can use a variety of strategies to build a positive brand image, such as providing high-quality products or services, providing good customer service, and building effective communication with consumers.
The Influence of Implementation of Good Corporate Governance on the Effectiveness Organization of Teenagers Information and Counseling Centers in PIK-Remaja Organization Surakarta Indonesia Aroran, Farryl Febian; Pratita, Mutya Paramita; Sarwono, Aris Eddy; Rahadhini, Marjam Desma
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3099

Abstract

This research focuses on the influence of implementing Good Corporate Governance on the effectiveness of the Youth Information and Counseling Center in Surakarta. Research was conducted in several areas in Surakarta, including Serengan, Banjarsari, Jebres, Pasar Kliwon, and Laweyan. The aim is to understand more deeply the relationship between aspects of Good Corporate Governance and the effectiveness of the PIK-Remaja organization. This research uses quantitative methods by collecting primary data through interviews using questionnaires. The results show that aspects of Good Corporate Governance such as transparency, accountability, responsibility, independence and fairness have a significant influence on organizational effectiveness.
Factors Influencing Repurchase Intention of Scarlett Whitening: Product Quality, Variety, and Celebrity Endorsement Pratita, Mutya Paramita; Enzella Chrisdianthi; Guruh Ghifar Zalzalah
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the influence of product quality, product variation, and celebrity endorsement on repurchase intention of Scarlett Whitening. The sample in this study consisted of 100 respondents. The technique used in this research employed non-probability sampling technique with purposive sampling method. Data analysis in this study utilized SPSS for Windows 24.0 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the study indicate that partially, product quality, product variation, and celebrity endorsement have a significant effect on repurchase intention. The magnitude of the influence of product quality, product variation, and celebrity endorsement is indicated by the Adjusted R Square value of 57.6%. Suggestions for further research include exploring other factors that may influence repurchase intention besides product quality, product variation, and celebrity endorsement.
The Implementation of Theory of Planned Behavior towards Intention of Using Quick Response Code Indonesian Standart among Students Pratita, Mutya Paramita; Sumaryanto, Sumaryanto; Zakiyah, Nadiya Fikriyatuz
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.4023

Abstract

Technology continues to evolve, demanding society to adapt to its advancements, particularly in payment methods where cashless transactions are increasingly prevalent. One such cashless payment method is QRIS (Quick Response Code Indonesian Standard), which aims to facilitate transactions between consumers and merchants for greater convenience. A primary target of this method is Generation Z, specifically university students. It is crucial for sellers to understand students' interest in adopting QRIS as a payment method. To achieve this goal, this study employed a questionnaire distributed randomly among a population of university students in Surakarta, with a sample size of 100 respondents. Data analysis was conducted using SmartPLS, and the results indicate that subjective norms have no effect on the intention to use QRIS, while other variables within the Theory of Planned Behavior (TPB) show a positive influence when mediated by trust in QRIS.
Co-Authors Adelia Nur Aszari Agung Pradana Aprian Aditama, Rizky Ramadhan Aris Eddy Sarwono Aroran, Farryl Febian Aszari, Adelia Nur Dorothea Ririn Indriastuti Dorothea Ririn Indriastuti Dwi Wahyu Nugroho Dwi Wahyudi, Henri Enzella Chrisdianthi Fikriyatuz Zakiyah, Nadiya Guruh Ghifar Zalzalah Hanura Kevin Chrysandro Indriyana, Iin Kamila, Chassa Rena Koraag, Satrio Tegar Gunung Larasati, Nike Marjam Desma Rahadhini Marjam Desma Rahadhini Nani Irma Susanti Nike Larasati Rika Pramesti Rizky Ramadhan Aprian Aditama Sera Triya Meilida Siti Atikah Sri Wahyuni Sumaryanto Sumaryanto, Sumaryanto Sumaryanto, S Zakiyah, Nadiya Fikriyatuz Zalzalah, Guruh Ghifar