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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Media Wisata Jurnal Manajemen Resort dan Leisure Proceeding SENDI_U Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Journal of Environmental Science and Sustainable Development Kepariwisataan: Jurnal Ilmiah JURNAL HOSPITALITI DAN PARIWISATA Manajemen dan Pariwisata
Heri Puspito Diyah Setiyorini
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Media Interpretasi Elektronik dalam Pengembangan Ekowisata dan Implikasinya pada Ketahanan Budaya Heri Puspito Diyah Setiyorini
HOSPITALITI DAN PARIWISATA Vol 2 No 2 (2019): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v2i2.28

Abstract

This research aims to develop electronic interpreation media in ecotourism. The study was conducted in Kampung Naga, West Java, Indonesia. The indigineous community lives in this village. The communities maintain their traditional way of life, such as living in traditional houses without electricity and depending on agricultural development and tourism as their income resources. The main attractions in this village is culture and their local wisdom. One of the attractions is in their architectural and earthquake resistant traditional houses. The basic materials of the houses are bamboo, palm fiber, and local river stones. Therefore, the houses has functional as well as aesthetics values for tourists attractions. This research adds other value, particularly education value, to visitors through electronic interpretation media. The research method is participatory action research where in-depth interview is used to understand, confirm, and disseminate the interpretation media. E-leaflet was developed to provide information of local wisdom of bamboo, houses, and zoning system. This research also contributes to culture resilience to local people. Key Words: ecotourism, interpretation media, local wisdom
THE ROLE OF DESTINATION IMAGE AND RISK PERCEPTION ON INTEREST IN REVISITING DISASTER-PRONE COASTAL DESTINATIONS Rahmafitria, Fitri; Diyah Setiyorini, Heri Puspito; Hindayani, Purna; Ramadhan, Andrian
Journal of Environmental Science and Sustainable Development Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The current trend in nature tourism has led to increased tourist visits to coastal areas, including destinations prone to disasters and previously exposed to tsunamis. This research, which aims to analyze the variables influencing tourists' desire to revisit disaster-prone areas, addresses a crucial and timely topic in tourism and disaster management. The research utilized a quantitative approach through a questionnaire-based survey of domestic tourists visiting the Pangandaran Beach Area in West Java, known for its susceptibility to tsunami disasters. The study involved 307 respondents who completed questionnaires between June and July 2023. Data analysis employed Partial Least Square – Structural Equation Model (PLS-SEM) analysis. The findings indicate a moderate level of association among the variables studied, with an R2 coefficient of 0.521. This suggests that destination image, risk perception, regional attractiveness, and knowledge of disaster risks collectively influence tourists' intentions to revisit. Notably, the variable "knowledge" did not significantly impact destination image and revisit intention but did influence risk perception. Additionally, risk perception was identified as a determinant influencing tourists' decisions to revisit Pangandaran. The research underscores the critical role of risk perception in influencing tourists' behavior in disaster-prone areas. This research highlights educating tourists about disaster risks and integrating individual factors in planning, as both influence revisits to disaster-prone destinations.
The Impact of Tourism Development on the Social and Economic Conditions of the Community in Nusa Lembongan Island Anita Carolina Wijaya; Heri Puspito Diyah Setiyorini
Jurnal Pendidikan Ilmu Sosial Vol 33, No 1 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): June 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i1.68898

Abstract

Tourism plays a pivotal role in the economic and social dynamics of destinations worldwide, including Nusa Lembongan Island within the Klungkung Regency, Bali. This study investigates the multifaceted impacts of tourism on the local community of Nusa Lembongan, focusing on economic and social dimensions. Using a mixed-methods approach, qualitative data was gathered through interviews and observations, complemented by quantitative data on tourist arrivals and local demographics.Results indicate that tourism has significantly bolstered economic opportunities on the island, particularly through increased employment and income generation, albeit with varying distributional impacts across different segments of the population. Local residents have transitioned from traditional livelihoods such as seaweed farming to diverse roles within the tourism sector, benefiting from higher earnings and expanded job prospects. However, challenges such as inflationary pressures on essential goods and uneven distribution of tourism benefits persist, affecting overall community welfare.
SEGMENTASI WISATAWAN BERBASIS PENGALAMAN WISATA DI KAWASAN ATRAKSI WISATA ALAM PEGUNUNGAN JAWA BARAT Kusumawati, Resti Aulia; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Kepariwisataan: Jurnal Ilmiah Vol 19, No 1 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i1.746

Abstract

AbstractSegmentation is a fundamental analytical approach employed to achieve targeted marketing objectives effectively. This study focuses on analyzing tourist experiences at mountainous natural attractions. The variale used in analysing the experience derived from Customer Experience Quality (EXQ) variable, encompassing four key dimensions: Product Experience, Outcome Focus, Moments-of-Truth, and Peace-of-Mind. Employing a quantitative methodology, the research applies factor formation, followed by cluster generation using the K-Means method on data collected from 405 respondents. The result shows three distinct cluster, namely Holistic Travel, Interactive Service, and Customer Centric. These findings contribute theoretical enhancement on tourist experience and managerial implications to develop the natural based tourist attraction, in particular on the mountainous. The marketing strategy was created to prioritize roles based on tourists' choices under the name Begin From You Marketing Strategy. The strategy is systematically designed based on the results of the research with a complete description presented before-implementation-after the activity. The implementation of marketing strategies has the potential to have a positive impact, especially in the economic impact of the surrounding community.Keywords: Segmentation; Strategy; Experience; Mountain Tourism, Tourism, K-MeansAbstrakSegmentasi adalah pendekatan analitis mendasar yang digunakan untuk mencapai tujuan pemasaran yang ditargetkan secara efektif. Penelitian ini berfokus pada analisis pengalaman wisatawan pada daya tarik wisata alam pegunungan. Variabel yang digunakan dalam menganalisis pengalaman berasal dari variabel Customer Experience Quality (EXQ), yang mencakup empat dimensi utama: Product Experience, Outcome Focus, Moments-of-Truth, and Peace-of-Mind. Dengan menggunakan metodologi kuantitatif, penelitian ini menerapkan pembentukan faktor, diikuti dengan pembentukan klaster menggunakan metode K-Means pada data yang dikumpulkan dari 405 responden. Hasilnya menunjukkan tiga klaster yang berbeda, yaitu Holistic Travel, Interactive Service, dan Customer Centric. Temuan ini memberikan kontribusi peningkatan teori pada pengalaman wisatawan dan implikasi manajerial untuk mengembangkan daya tarik wisata berbasis alam, khususnya di gunung. Strategi pemasaran dibuat mengutamakan peranan berdasarkan pilihan wisatawan dengan nama Strategi Pemasaran Begin From You. Strategi dirancang secara sistematis berdasarkan hasil penelitian disertai uraian lengkap yang dipaparkan sebelum-pelaksanaan-sesudah kegiatan. Penerapan strategi pemasaran berpotensi untuk memberikan dampak positif khususnya dalam dampak ekonomi masyarakat sekitar.Kata Kunci: Segmentasi; Strategi; Pengalaman; Wisata Pegunungan; Pariwisata; K-Means
How do Tourists Perceive Risk and Develop Travel Preparedness? Influence of Destination Attributes and Knowledge Rahmafitria, Fitri; Setiyorini, Heri Puspito Diyah; Hindayani, Purna; Oktadiana, Hera; Ramadhan, Andrian
Jurnal Manajemen Hutan Tropika Vol. 31 No. 2 (2025)
Publisher : Institut Pertanian Bogor (IPB University)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7226/jtfm.31.2.171

Abstract

This study explores how destination attributes, such as accessibility, natural attractions, facilities, and disaster knowledge, influence tourists' risk perceptions, ultimately shaping their travel preparedness. Data were collected through questionnaires distributed to 806 tourists visiting a tsunami-prone beach destination in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was implemented in the analysis. The findings indicate that accessibility and well-developed tourist facilities tend to lower tourists’ perceived risk, while disaster knowledge heightens it, leading to improved preparedness. Tourists generally feel safer when destinations offer accessible amenities and infrastructure, yet this sense of security may inadvertently decrease their readiness for disasters. This situation creates a paradox: While enhanced accessibility and high-quality amenities contribute to visitor satisfaction, they can unintentionally lower risk perception and preparedness levels. The study challenges the conventional view that accessibility and amenities are inherently beneficial, highlighting the importance of balancing these attributes with proactive risk management strategies. Destination providers, destination management organizations (DMOs), and governments should enhance tourists’ disaster awareness through well-crafted guidelines, educational campaigns, and community engagement programs; these efforts help equip tourists with the necessary knowledge to respond effectively in emergency situations. At the same time, they contribute to the development of safer and more enjoyable tourist destinations.
Motivation-Based Segmentation of Theme Park Visitors Musfha, Syahla Karima; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Theme parks serve as significant tourism attractions that necessitate strategic reorientation, given the evolving expectations and experiences of tourists. The diverse motivation segments of theme park visitors indicate varying incentives, which impact their decisions and actions while at the theme park. This study aims to segment theme park visitors based on their visitation motivations, utilizing four primary variables: Challenge, Curiosity and need for different, Escape and relaxation, and Socializing with family and friends. A quantitative method was employed, collecting data through structured questionnaires from 450 respondents who had visited a theme park. Data were reduced using Principal Component Analysis (PCA) and K-Means to form clusters. The research findings indicate several motivations influencing theme park visitation, namely: Experiential Enjoyment Seekers, Escape and Fun-Oriented Visitors and Relationship-Driven Companions. This study contributes to expanding the existing literature on visitor motivations and offers managerial implications for theme park managers to adjust their marketing strategies according to these clusters, thereby enhancing visitor satisfaction and loyalty towards the theme park.
SEGMENTASI WISATAWAN DI MEDIA SOSIAL BERBASIS KLASTER: BAGAIMANA WISATAWAN BERINTERAKSI DENGAN KONTEN PERJALANAN WISATA? Maheswari, Aulia Dinda; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Kepariwisataan: Jurnal Ilmiah Vol 19, No 2 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i2.747

Abstract

AbstractSocial media plays a critical role in modern destination marketing, as individuals increasingly rely on these platforms to guide their travel decisions. This study segments tourists based on their interactions with social media, offering insights to help stakeholders in the tourism industry develop more efficient marketing strategies. Using the Stimulus-Organism-Response (S-O-R) theory, the research examines variables such as online atmospherics, perceived usefulness, perceived enjoyment, flow experience, attitude, revisit intention, and further usage intention. A questionnaire-based survey was conducted with 400 respondents, primarily college students. Data were analyzed using factor-cluster analysis, including Principal Component Analysis (PCA) and K-Means clustering. The findings identified four key social media interaction factors: immersive, future trip scouting, destination desire, and happy scroll moments. Additionally, five tourist segments emerged: joyful exploration, destination appeal, travel visioning, captivating, and combination. This study enhances the S-O-R theory, particularly its organism component, by providing insights into how social media interactions influence tourist market segmentation. The results offer practical guidance for destination managers to refine content creation strategies and improve marketing effectiveness by addressing the factors and segments identified in this research.Keywords: Tourist Segmentation; Social Media; Cluster Analysis; SOR Theory  AbstrakMedia sosial memainkan peran penting dalam pemasaran destinasi modern, karena individu semakin bergantung pada platform ini untuk memandu keputusan perjalanan mereka. Studi ini mengelompokkan wisatawan berdasarkan interaksi mereka dengan media sosial, menawarkan wawasan untuk membantu pemangku kepentingan di industri pariwisata mengembangkan strategi pemasaran yang lebih efisien. Dengan menggunakan teori Stimulus-Organism-Response (S-O-R), penelitian ini menguji variabel-variabel seperti online atmospherics, perceived usefulness, perceived enjoyment, flow experience, attitude, revisit intention, dan further usage intention. Survei berbasis kuesioner dilakukan terhadap 400 responden, terutama mahasiswa. Data dianalisis menggunakan analisis faktor-klaster, termasuk Principal Component Analysis (PCA) dan K-Means. Temuan ini mengidentifikasi empat faktor utama interaksi pada media sosial: immersive, future trip scouting, destination desire, dan happy scroll moment. Selain itu, lima segmen wisata muncul: joyful exploration, destination appeal, travel visioning, captivating, dan combination. Studi ini menyempurnakan teori S-O-R, khususnya komponen organisme, dengan memberikan wawasan tentang bagaimana interaksi media sosial mempengaruhi segmentasi pasar wisatawan. Hasilnya menawarkan panduan praktis bagi pengelola destinasi untuk menyempurnakan strategi pembuatan konten dan meningkatkan efektivitas pemasaran dengan mengatasi faktor dan segmen yang diidentifikasi dalam penelitian ini.Kata Kunci : Segmentasi Wisatawan; Media Sosial; Analisis Kluster; Teori SOR 
Analisis Pengalaman Sensorik dan Implikasinya Terhadap Pemasaran Desa Wisata Mustaqim, Hadi Ichsan; Diyah Setiyorini, Heri Puspito; Khaerani, Rijal
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.473

Abstract

Tourism villages are a rapidly growing segment in tourism, offering authentic cultural experiences. To enhance these experiences, the concept of sensory marketing offers a robust framework; however, its application within the context of heritage-based tourism villages remains limited. This study aims to conduct an in-depth analysis of the sensory experiences of tourists in Sade Tourism Village and explore their implications for marketing strategies. Using a qualitative approach with a phenomenological method, this study explores the meaning of the lived experiences of 18 participants, comprising both tourists and managers. Data were collected through in-depth interviews and analyzed thematically to identify patterns and the essence of their experiences. The findings indicate that the tourist experience in Sade Village is dominated by the senses of sight (unique architecture) and touch (the experience of trying weaving). Conversely, the auditory and olfactory experiences are not consistently perceived, while the gustatory (culinary) experience is the weakest and most inadequate. From a marketing perspective, the village's strategy was found to be organic but lacked strategic planning. To optimize its marketing, heritage-based tourism villages cannot rely solely on visual authenticity but must consciously manage and integrate all five sensory dimensions to create a holistic, memorable, and sustainable experience.
Co-Authors . Mukiroh, . Anita Carolina Wijaya Artin Bayu Mukti Fitri Rahmafitria, Fitri Hasdian, Adi Hera Oktadiana, Hera Hindayani, Purna Juju Masunah Kariza Devia Gantini, Kariza Devia Khaerani, Rijal Kusumawati, Resti Aulia Maheswari, Aulia Dinda Mochamad Eri Nugraha, Mochamad Eri Mohamad Fauzan, Mohamad Musfha, Syahla Karima Mustaqim, Hadi Ichsan Ramadhan, Andrian Rika Widawati, Rika Rini Andari, Rini