Article Per Year (5 Year)
p-Index From 2020 - 2025
2.083
P-Index
This Author published in this journals
All Journal JURNAL RELASI STIE MANDALA JEMBER WIDYA LAKSANA JABE (Journal of Applied Business and Economic) JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Journal of Business Economics and Management Welfare: Jurnal Pengabdian Masyarakat
Hayatul Maspufah
Institut Teknologi Dan Sains Mandala
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : JURNAL RELASI STIE MANDALA JEMBER

 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELIAN PADA UD. MITRA MUDA DI KABUPATEN JEMBER Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.254

Abstract

The title in this research is The Influence of Marketing Mix On Consumer Decision UD. Mitra Muda in Jember. This research explains about the influence of product variables, price, place, promotion has a role in decision making in making purchases at UD. Mitra Muda. Tests conducted on four independent variables and one dependent variable, the method of analysis used is the method of Multiple Linear Regression. Based on the results of the research, it can be concluded that the Marketing Mix Variables (Product, Price, Place, and Promotion) simultaneously or together have a positive and significant influence on Consumer Purchase Decision at UD. Mitra Muda with F count> F table equal to 48,936> 2,47 with significance level of 0,000 <0,05, and variable which is very dominant is price variable with t value> t table equal to 9,387> 1,985.Keywords : marketing mix, product, price, place, promotion, consumer decision making.
Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember Amien Pudjanarso; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.303

Abstract

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.
ANALISIS TINGKAT KESEHATAN BANK PADA BANK BUMN DI INDONESIA ( Bank BUMN Yang Terdaftar di BEI Tahun 2017-2019) Hayatul Maspufah; Haifah Haifah
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.586

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi tingkat kesehatan Bank dengan menggunakan Risk Profile, Good Corporate Governance (GCG), Earnings, Capital dan peringkat komposit Bank BUMN di Indonesia selama periode 2017 – 2019. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini berupa data sekunder yang diperoleh dari Bursa Efek Indonesia,situs perbankan terkait, termasuk sumber lain. Metode pengolahan data mrenggunakan pendekatan Risk Based Bank Rating (RBBR) denganfactor Risk Profile, Good Corporate Governance (GCG), Earnings, Capital (RGEC). Hasil penelitian menunjukkan bahwa Profil Risiko Bank BUMN di Indonesia dengan faktor. Risk Profile atas resiko kredit dengan rasio NPL secara rata-rata keseluruhan memperoleh peringkat 2 dengan predikat Baik. Risiko Likuiditas menunjukkan bahwa rata-rata secara keseluruhan LDR peringkat 3 dengan predikat Cukup Baik. Good Corporate Governance (GCG) diperoleh dari hasil analisis self assessment yaitu peringkat 2 dengan predikat Baik. Faktor Earnings (rentabilitas) dengan Return On Asset (ROA) dan Net Interest Margin (NIM) peringkat 1 dengan predikat memperoleh peringkat 1 dengan predikat Sangat Baik. Peringkat Komposit menunjukkan Bank BNI, BRI dan Mandiri PK1 dengan predikat Sangat Sehat. Sedangkan BTN PK2 dengan predikat Sehat. Kata Kunci : Kesehatan Bank, Risk Profile, Good Corporate Governance (GCG), Earnings, Capital
Pengaruh Standar Operasional Prosedur, Deskripsi Pekerjaan Dan Budaya Kerja Terhadap Kinerja Karyawan PT Sumber Alfaria Trijaya Tbk Cabang Jember Tamriatin Hidayah; Hary Sulaksono; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.649

Abstract

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.
Co-Authors Agustin HP, Agustin Amien Pudjanarso Anggun Elok Faikotul Hikmaha Caesar Ananta Putra, Ihrom Haifa Haifa Haifah Haifah Haifah Haifah, Haifah Hary Sulaksono Hidayah, Tamriatin Mustofa Mustofa Nely Supeni Rani Nofi Susanti Saiful Amin Salahudin Salahudin Wiwik Fitria Ningsih Yohanes Fredy Wijaya Yuliatin Azizah