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All Journal Jurnal Ekonomi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Penelitian Rumpun Ilmu Teknik Jurnal Elektronika dan Teknik Informatika Terapan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia JURNAL ILMIAH PENELITIAN MAHASISWA Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Andri Herlambang
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Implementasi Strategi Pengembangan UMKM Kirantea dengan Metode SWOT dalam Upaya Meningkatkan Daya Saing di Pasar Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v3i1.112

Abstract

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.
Co-Authors Alan Akbar Bukhori Andisyah Johan Hutabarat, Herbin Efendi Marwan Marwan Nita Marikena Ruri Aditya Sari Syahputra Amri Syahputra Amry Sylvia Vianty Ranita Teddy Rezaldy Yuli Setiawannie Zubaidah Hanum