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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Improvement: Jurnal Manajemen dan Bisnis
Fauzie Senoaji
Universitas Muhammadiyah Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

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Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility Fauzie Senoaji; Hendy Tannady; Ika Suhartanti Darmo; Sutrisno Sutrisno; Nia Sonani
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5276

Abstract

The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.
Co-Authors Abdurohim Abdurohim Akbar Andi Amang Dina Novita Hendy Tannady I Ketut Suada Ika Suhartanti Darmo Indri Lastriyani M. Yusuf Alfian Rendra Anggoro KR Muhammad Amsal Nasution Nia Sonani Rachma Yuliana Ratih Mekar Sari Rosa Zulfikhar Sartika Yuliana Sudianto Tansri Adzlan Syah Tinto Wahyu Kisworo