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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Manajemen USNI Sinergi: Jurnal Pengabdian Kepada Masyarakat JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS
Guston Sitorus
Universitas Satya Negara Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PRODUK, HARGA, TEMPAT, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA CV. KHASANAH SARI BAKERY Heru Sugianto; Guston Sitorus; Yosi Stefhani
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i1.432

Abstract

The aim of this research is to determine the influence of product, price, place and promotion on consumer loyalty as mediated by consumer satisfaction. The independents variables are product, price, place and promotion. The dependent variable is consumer loyalty and the intervening or mediating variable is consumer satisfaction. The research was conducted in October 2023 - January 2024 with total of 100 respondents, using purposive sampling technique. The method used in this research is quantitative, and the data is processed using SPSS 29. The research results show that product, price, place and promotion directly influence consumer satisfaction and consumer loyalty. Then, indirectly, product, price, place and promotion through consumer satisfaction influence consumer loyalty. Keywords: Consumer Loyalty, Consumer Satisfaction, Product, Price, Place and Promotion
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERAL DI TANGERANG fahrezi, ahmad; Guston Sitorus; Noviarti
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of brand image, price and promotion on the decision to purchase bottled drinking water from the Le Mineral brand in South Tangerang. This research design uses casual quantitative. The population in this study was all Le Mineral agents in South Tangerang totaling 253 agents, while the sample used was 155 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Brand Image, Price and Promotion have a positive and significant effect on Purchase Decisions of Le Mineral Brand Bottled Drinking Water in South Tangerang. Brand image has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Price has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang. Promotion has a positive and significant effect on the decision to purchase packaged drinking water from the Le Mineral brand in South Tangerang.
PENGARUH PERSEPSI RISIKO, PERSEPSI KEMUDAHAAN, DAN PERSEPSI MANFAAT TERHADAP MINAT BELANJA DI BUKALAPAK amelia sarah nurohmah; Guston Sitorus; Arifin Siagian
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v10i2.484

Abstract

This research aims to determine the influence of Perception of Risk, Perception of Convenience, and Perception of Benefits on Shopping Interest at Bukalapak. This research design uses casual quantitative. The population in this study were all Bukalapak application users in DKI Jakarta, while the sample used was 100 respondents. The data analysis method uses Multiple Linear Regression and SPSS 27 software. The results of this research are that Perception of Risk, Perception of Ease, and Perception of Benefit have a positive and significant effect on shopping interest at Bukalapak, this can be proven from the Fcount value of 37.907 > Ftable 2.70 and the sig value (0.000) < α (0.05) and The coefficient of determination value is 54.2%. Risk perception has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 3.612 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of ease has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.001 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05. Perception of Benefits has a positive and significant effect on shopping interest at Bukalapak, this can be proven from the tcount value of 4.378 > ttable 0.1985 and has a significance value of 0.000 which is smaller than 0.05.
PENGARUH BEBAN KERJA, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP TURNOVER INTENTION PERAWAT MELALUI STRES KERJA Irna Wilis; Sitorus, Guston; Siregar, Edi
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v11i1.496

Abstract

Problems related to human resource management that frequently arise in companies are employee turnover. This study aims to understand and analyze the direct and indirect effects of workload, work environment, and compensation on turnover intention through job stress as an intervening variable among nurses at Karang Tengah Medika Hospital, and to provide recommendations that are useful for hospital management in reducing nurses' turnover intention. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares to analyze data obtained from a questionnaire distributed to sixty five nurses at Karang Tengah Medika Hospital. The results of the study show that workload has a significant positive effect on nurses' turnover intention through job stress as an intervening variable. The work environment does not show a significant effect on turnover intention, both directly and through job stress. Meanwhile, compensation was found to have a significant negative effect on turnover intention directly, but no indirect effect through job stress as an intervening variable. This study supports theories explaining that job factors such as workload and compensation affect turnover intention, but not all factors can explain the relationship through job stress. The practical implications of this study show the importance of managing workload, improving fairer compensation, and arranging a more conducive work environment to reduce nurses' turnover intention in hospitals.
Peran Employee Engagement Memediasi Pengaruh Integritas dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Millenium Pharmacon International Tbk. Guston Sitorus; Rustono Farady Marta; GL. Hery Prasetya; Robby Wijaya
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v11i1.497

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung antara integritas karyawan serta lingkungan kerja terhadap kinerja karyawan pada PT. Pharmacon International Tbk., dengan employee engagement sebagai variabel mediasi. Pendekatan penelitian yang digunakan bersifat kuantitatif kausal. Populasi sekaligus sampel dalam studi ini berjumlah 75 orang karyawan, dengan teknik penarikan sampel menggunakan metode sampel jenuh atau sensus. Pengolahan dan analisis data dilakukan dengan metode analisis jalur (path analysis) menggunakan perangkat lunak SPSS versi 29. Hasil penelitian menunjukkan bahwa integritas karyawan dan lingkungan kerja berpengaruh secara langsung terhadap employee engagement, baik secara simultan maupun parsial. Selain itu, integritas karyawan, lingkungan kerja, dan employee engagement secara bersama-sama maupun terpisah memiliki pengaruh terhadap kinerja karyawan. Lebih lanjut, ditemukan pula pengaruh tidak langsung dari integritas karyawan dan lingkungan kerja terhadap kinerja karyawan melalui mediasi employee engagement di PT. Pharmacon International Tbk.
KUNCI SUKSES PEBISNIS USAHA MENENGAH, KECIL, DAN MIKRO (UMKM) DI LINGKUNGAN RT008/03 KEBAYORAN LAMA UTARA, KEBAYORAN LAMA, JAKARTA SELATAN Sitorus, Guston; Prasetya, Hery; Nasution, Yuslinda; Nency, Lucy
JURNAL SINERGI Vol. 7 No. 1 (2025): SINERGI
Publisher : FT-USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/sinergi.v7i2.698

Abstract

Optimalisasi digital marketing bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta Barat menjadi solusi penting untuk meningkatkan daya saing dan keberlanjutan usaha dalam menghadapi persaingan di era Industri 4.0. Banyak UMKM masih terjebak dalam pemasaran konvensional dan menghadapi kendala seperti kurangnya pemahaman teknologi, keterbatasan sumber daya, dan sulitnya mengikuti tren digital yang terus berkembang. Strategi yang ditawarkan meliputi pelatihan dan pendampingan dalam penerapan teknik Search Engine Optimization (SEO), termasuk penelitian kata kunci, pengoptimalan konten, meta tags, serta pemanfaatan alat analisis seperti Google Analytics. Kegiatan ini bertujuan meningkatkan visibilitas online UMKM, menjangkau konsumen yang lebih luas, dan memperluas pasar secara berkelanjutan. Selain memberikan dampak langsung pada peningkatan keterampilan digital pelaku UMKM, program ini juga berkontribusi pada pencapaian Indikator Kinerja Utama (IKU) kedua dan ketiga, di mana mahasiswa dan dosen terlibat aktif dalam memberikan pelatihan dan pengalaman praktis di dunia nyata.
PENGARUH BEBAN KERJA, KOMUNIKASI DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PT. TIRTA VARIA INTIPRATAMA Hardianto, Shony; Sitorus, Guston; Wahyono, Agus
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.486

Abstract

This study aims to analyze the effect of workload, communication, and work culture on employee performance with work motivation as an intervening variable at PT. Tirta Varia Intipratama. Employee performance is a crucial aspect in achieving company goals, where factors such as workload, communication, and work culture can affect the level of employee motivation and productivity. The research method used is a quantitative approach with path analysis techniques. Data were collected by distributing questionnaires to employees of PT. Tirta Varia Intipratama. The results of the study indicate that workload, communication, and work culture have a significant effect on work motivation. In addition, work motivation is proven to be an intervening variable that strengthens the relationship between these factors and employee performance. These findings provide implications for company management to pay more attention to workload balance, improve effective communication, and build a positive work culture in order to improve employee motivation and performance.
PENYULUHAN PEMASARAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI LINGKUNGAN RT003/02, KRAMAT PELA, KEBAYORAN LAMA, JAKARTA SELATAN Sitorus, Guston; Nasution, Yuslinda; Nancy, Lucy
JURNAL SINERGI Vol. 5 No. 2 (2023): SINERGI
Publisher : FT-USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/sinergi.v5i2.593

Abstract

Dalam upaya membangun ekonomi kerakyatan, Presiden RI telah memberikan arahan untuk melakukan pengembangan UMKM Naik Kelas dan Modernisasi Koperasi. Peran UMKM sangat besar untuk pertumbuhan perekonomian Indonesia, dengan jumlahnya mencapai 99% dari keseluruhan unit usaha. Kontribusi UMKM terhadap PDB juga mencapai 60,5%, dan terhadap penyerapan tenaga kerja adalah 96,9% dari total penyerapan tenaga kerja nasional. “Ini critical engine untuk perekonomian kita supaya maju. Jadi kita bertopang sangat besar kepada UMKM kita. Selama pandemi, kita melihat banyak UMKM terpuruk, tapi begitu kita melihat saat ini sebanyak 84,8% UMKM yang tadinya terpuruk sudah kembali beroperasi normal. Kebijakan Pemerintah selama pandemi terbukti cukup efektif dalam mewujudkan hal itu,” jelas Deputi Bidang Koordinasi Ekonomi Digital, Ketenagakerjaan, dan Usaha Mikro, Kecil, dan Menengah M. Rudy Salahuddin dalam acara UMKM Performance Index bertema “Indonesia UMKM Overview”.
PENYULUHAN ETIKA BISNIS UMKM DI LINGKUNGAN RT002/02, KEBAYORAN LAMA UTARA, KEBAYORAN LAMA, JAKARTA SELATAN Sitorus, Guston; Siagian, Arifin; Wijaya, Roby
JURNAL SINERGI Vol. 6 No. 1 (2024): SINERGI
Publisher : FT-USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/sinergi.v6i1.645

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) yang merupakan pilar penting pembangunan ekonomiIndonesia terus didorong agar dapat naik kelas, sehingga bisa memberikan kontribusi lebih besar bagiperekonomian, dan menyerap tenaga kerja lebih banyak. Sektor UMKM memberikan kontribusiterhadap Produk Domestik Bruto (PDB) sebesar 61%, atau senilai dengan Rp9.580 triliun, bahkankontribusi UMKM terhadap penyerapan tenaga kerja mencapai sebesar 97% dari total tenaga kerja.Berdasarkan data Kementerian Koperasi dan UKM, Indonesia memiliki 65,5 juta UMKM yangjumlahnya mencapai 99% dari keseluruhan unit usaha, Untuk itu perlu dilakukan penyuluhan lepadapara pengusaha UMKM di lingkungan RT002/02 Kebayoran Lama Utara, Jakarta Selatan. Hasilpenyuluhan yang diberikan kepada 20 pengusaha UMKM tersebut dengan menggunakan Uji Beda T-test terbukti adanya peningkatan kemampuan pengusaha memahami Etika Bisnis UMKM sebelum danSesudah mengikuti penyuluhan. Maka perlu dilakukan penyuluhan-penyuluhan berkelanjutan sepertiini untuk meningkatkan kemampuan pengusaha mengelola UMKM sehingga dapat meningkatkanpertumbuhan Ekonomi Indonesia
PENYULUHAN PENGEMBANGAN SDM UMKM DI LINGKUNGAN RT012/09, KEBAYORAN LAMA UTARA, KEBAYORAN LAMA, JAKARTA SELATAN Sitorus, Guston; GL. Hery Prasetya; Nasution, Yuslinda; Lucy Nancy
JURNAL SINERGI Vol. 6 No. 2 (2024): SINERGI
Publisher : FT-USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/sinergi.v6i2.668

Abstract

Pengembagan sumber daya manusia merupakan suatu kegiatan yang harus dilakukan oleh setiap organisasi baik organisasi bisnis maupun organisasi non bisnis termasuk Usaha Mikro Kecil dan Menengah (UMKM). UMKM merupakan pilar penting pembangunan ekonomi Indonesia terus didorong agar dapat naik kelas, sehingga bisa memberikan kontribusi lebih besar bagi perekonomian. Untuk itu setiap pelaku UMKM harus selalu meningkatkan kemampuannya seuai perkembangan jaman terutama dalam menghadapi persaingan yang semakin ketat terutama perkembangan globalisasi. Untuk itu pelaku UMKM di Lingkungan RT012/09 Kebayoran Lama Utara, Kebayoran Lama, Jakrta Selatan telah menikuti penyuluhan tentang pengembangan sunber daya manusia UMKM yang hasilnya bahwa peserta menjadi sangat memahami btepa pentingnya pengembangan sumber daya manusia dalam meningkatkan keberhasilan UMKM
Co-Authors Abda Abda Adolpino Nainggolan Agus Fauzi amelia sarah nurohmah Andrian Hamzah Arifin Siagian Edi Siregar Ester Clara Butar-butar Fahrezi, Ahmad GL. Hery Prasetya Hardianto, Shony Heni Suhaeni Heru Sugianto Hery Prasetya Irna Wilis Lucy Nancy Lucy Nancy Lucy Nancy Mikin Sentono Mochammad Imron Awalludin Nafisyatul, Natasya Nancy, Lucy Nency, Lucy Noviarti Pane, Diapari Sosagaon Putra Robi Wijaya Roby Wijaya Rustono Farady Marta Siregar, Edi Siti Nuril Huda Syah Reza, Syah Vicli Robert CL Wahyono, Agus Wijaya, Robby Wijaya, Roby Yosi Stefhani Yuslinda Nasution