Garuda - Garba Rujukan Digital

MAMAJEMEN PENCEGAHAN KKN DI INDONESIA Maszudi, Edi
PRIMA EKONOMIKA Vol. 6 No. 1 (2015): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

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Tahun 2016 ini, usia NKRI (Negara Kesatuan Republik Indonesia) sudah 71 tahun dangerakan reformasi 1998 sudah memasuki usia 18 tahun. Hanya sayangnya masalah KKN(Korupsi, Kolusi dan Nepotisme) yang menjadi agenda reformasi tidak berkurang, bahkansemakin mengila! Korupsi sudah masuk ke daerah-daerah hingga desa-desa di seluruh pelosoknegeri. Ditambah lagi gerakan terorisme dan ideologi radikal baik dari kanan dan kiri yangingin mengubah dasar negara NKRI patut diwaspadai. Ideologi kanan maksudnya ideologidari kelompok keagamaan yang ingin mengubah Pancasila dengan negara dengan sistemteologi tertentu adalah bahaya laten yang harus diperangi, sedangkan ideologi kiri radikaladalah ancaman dari bangkitnya komunisme gaya baru. Peredaran narkoba dan zat aktiflainnya yang kian marak membuat generasi muda tidak peduli terhadap masa depan bangsadan negara juga bentuk kejahatan yang wajib diberantas di NKRI. Perlu adanya Tindakanyang jelas dalam Pencegahan KKN di semua Aspek.

Strategi STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA: - Maszudi, Edi; Hapid, Hapid; Haedar, Haedar
PRIMA EKONOMIKA Vol. 14 No. 1 (2023): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v14i1.155

ABSTRACT The purpose of this research is to find out digital marketing strategies for empowering MSMEs in Indonesia 2021-2022. Type of data used; secondary and tertiary data. This research method: qualitative data analysis. The problem in this research: what is the digital marketing strategy for empowering MSMEs in the digital era in Indonesia? The digital marketing strategy for Indonesian MSMEs in 2021, 2022 is carried out with five strategies. First, the quality of products from MSMEs must follow the SNI (Indonesian National Standard). Second, the packaging must be attractive, healthy and unique. Third, must enter the market place and social media. Fourth, do digital branding. Fifth, give a halal label. The tough challenge is that not all MSME actors understand digital marketing. Based on data, the number of MSMEs in 2021, as many as 64 million, there are 19 million MSMEs entering the digital realm. The target of the Cooperatives and MSMEs Service is to collect as many as 14.5 million from Cooperatives, MSMEs in 2022. There are 65 million cooperatives, MSMEs in 2022. Based on data, only 19% of MSMEs have entered the digital realm. Keywords: Strategy, Digital Marketing and MSME

INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE AND DIGITAL CAPABILITIES TO EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) ULP PALOPO KOTA Marhum, Nirwandani; Maszudi, Edi; Adil, Adil
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.612

This study aims to determine the influence of leadership, organizational culture, and digital skills on employee performance at PT. PLN (Persero) ULP Palopo City. This study uses a quantitative method. Data collection techniques; primary data and secondary data. Primary data was taken by distributing questionnaires to respondents. The number of employees at PT. PLN (Persero) ULP Palopo Kota is 35 people. The total population in this study is 35 employees. The number of respondents in this research is 35 employees - all employees are made respondents (census). The measurement scale used is the Likert scale. The data analysis technique used is SPSS Statistical Analysis 22. The results of this study show that (1) leadership has a positive and significant effect on employee performance, (2) organizational culture has a positive and significant effect on employee performance, (3) digital skills have a positive and significant effect on employee performance, (4) leadership, organizational culture and digital capabilities simultaneously have a positive and significant effect on employee performance. Due to limitations in time, financial resources, and other factors, this research is not without its imperfections. Future studies can expand by incorporating additional variables, increasing the sample size, and covering a broader geographical area.

Menelisik Change Management, Work Life Balance, Kemampuan Literasi Digital Pada Kinerja Karyawan BRI Unit Belopa Warda; Edi Maszudi; Indah Pratiwi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7164

Manajemen perubahan yang efektif diperlukan agar karyawan dapat beradaptasi dengan teknologi baru. Selain itu, keseimbangan antara kehidupan pribadi dan pekerjaan harus diperhatikan untuk mencegah stres dan kelelahan. Penelitian ini bertujuan untuk menelisik change management, work-life balance, dan digital literacy ability pada kinerja karyawan Bank BRI Unit Belopa, Kabupaten Luwu, Sulawesi Selatan. Pendekatan penelitian yang digunakan adalah kualitatif dengan jenis data primer, sekunder, dan tersier. Teknik pengumpulan data mencakup pegamatan langsung, wawancara, dan pengisian jawaban dari pertanyaan wawancara secara tertulis, serta dokumentasi. Seluruh populasi yang terdiri dari 15 informan dijadikan sebagai sampel. Data dianalisis secara mendalam untuk mengidentifikasi dan menganalisis tema-tema utama dalam data. Hasil penelitian menunjukkan bahwa penerapan manajemen perubahan, keseimbangan kehidupan kerja, dan kemampuan literasi digital memiliki pengaruh penting dan bermakna pada peningkatan produktivitas, efektivitas, dan kinerja karyawan. Ketiga aspek ini saling mendukung dalam menciptakan kinerja yang optimal, yang pada akhirnya memenuhi harapan pelanggan. Penelitian ini merekomendasikan manajemen Bank BRI Unit Belopa untuk terus mengembangkan dan mendukung implementasi ketiga aspek tersebut.

DAMPAK SERVICE QUALITY, DIGITAL MARKETING DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI HANDPHONE DI KOTA PALOPO Fitriyani Fitriyani; Edi Maszudi; Muhammad Ikbal
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14641

This study aims to determine the impact of service quality, digital marketing and brand trust on purchasing decisions. Type of quantitative research. The types of data used are primary, secondary and per se. The method used is to distribute questionnaires to respondents. The collected data will be analyzed using SPSS 29 to determine how much influence the independent variables (service quality, digital marketing and brand trust) have on the dependent variable (purchase decisions). The analysis used is the reliability test, validity test, t test and f test. This study partially shows that service quality has a positive and significant influence on purchasing decisions. The results of this study partially show that digital marketing has a positive and significant influence on purchasing decisions. The results of this study partially show that brand trust has a positive and significant influence on purchasing decisions. Service quality, digital marketing and brand trust have a positive and significant influence on purchasing decisions at cellphone outlets in Palopo City. This study was conducted from September to November 2024.

The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.

THE EFFECT OF PRODUCT QUALITY, PRICE AND DIGITAL MARKETING ON CONSUMER SATISFACTION PT. SURACOJAYA ABADI MOTOR PALOPO Ridwan, Rasmi; Maszudi, Edi; Basir, Adil
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to determine the effect of product quality, price, and digital marketing on consumer satisfaction at Pt. Suracojaya Abadi Motor Palopo on Jalan. Kelapa, Kel. Dangerakko Village, Wara District. The sample taken was 215 respondents who had made transactions at Pt. Suracojaya Abadi Motor Palopo. The data collection technique used a questionnaire via the Google form. The method used in this study is quantitative with data analysis techniques using SPSS 25. The results of the study showed (1) Product Quality does not have a significant effect on consumer satisfaction, (2) Price has a significant effect on consumer satisfaction, (3) Digital Marketing has a significant effect on consumer satisfaction, (4) Product Quality, Price, and Digital Marketing simultaneously have a positive and significant effect on Consumer Satisfaction.

THE INFLUENCE OF DIGITAL MARKETING, FACILITIES AND TOURIST ATTRACTIONS ON THE INTEREST IN RETURNING TO UJUNG SUSO BEACH, BURAU DISTRICT, LUWU TIMUR REGENCY Dwiyanti, Aulia; Maszudi, Edi; Rizkiyah Hasbi, Andi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to determine the effect of digital marketing, facilities, and attractions on the interest in revisiting Ujung Suso Beach, Mabonta Village, Burau District, East Luwu Regency. The sample taken was 261 visitors who had visited Ujung Suso Beach. The data collection technique used a questionnaire via a Google form. The method used in this study is quantitative with data analysis techniques processed with SPSS 25 tested with the T test and F test. The results of the study showed (1) Digital Marketing did not have a significant effect on the interest in revisiting, (2) Facilities did not affect the interest in revisiting, (3) Attractions had a significant effect on the interest in revisiting, (4) Digital Marketing, Facilities and Attractions simultaneously did not have a positive and significant effect.

The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.

THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION Angreni, Novi; Maszudi, Edi; Adil, Adil
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20456

This research aims to examine the impact of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in TikTok Shop. The study focuses on TikTok Shop users in the South Sulawesi area, with the exact number of respondents not being specified. A total of 200 respondents participated in the study. The research utilized a Likert scale for measurement, and data analysis was conducted using SPSS version 22. The findings of this study reveal that (1) Brand Trust significantly and positively influences consumer purchasing interest in TikTok Shop in the South Sulawesi area, (2) Live Promo has a significant and positive effect on consumer purchasing interest in TikTok Shop in the South Sulawesi area, (3) Price significantly and positively impacts consumer purchasing interest in TikTok Shop in the South Sulawesi area, and (4) Brand Trust, Live Promo, and Price collectively have an effect on consumer purchasing interest in TikTok Shop in the South Sulawesi area. Keywords: Brand Trust; Live Promo; Price; Purchasing Interest

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