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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Distribusi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi Kreatif Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA
Edi Maszudi
Universitas Muhammadiyah Palopo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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The Impact of Digital Marketing, Price, Interior Design, and Taste on Repeat Purchase Decisions at Fadhil Songka Restaurant Pakidi, Raodah Tuljanna; Maszudi, Edi; Ikbal, Muhammad
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1497

Abstract

Various factors influence consumer repurchase decisions in the culinary sector, but few studies have quantitatively measured their individual contributions. This study aims to examine the influence of digital marketing, price, interior design, and taste on repurchase decisions at Fadhil Songka Restaurant, Palopo City. The approach employed was a quantitative explanatory design, utilizing survey data from 205 randomly selected consumers. The results of the partial regression analysis showed that all four variables had a positive and statistically significant effect on repurchase decisions (p < 0.05). Simultaneously, the research model was statistically significant (F = 34.268, p < 0.001) and explained 39.5% of the variance in repurchase behavior (R² = 0.395). These findings underscore the importance of optimizing digital marketing strategies, establishing competitive prices, and enhancing aspects of the dining experience, including interior design and food quality. Future research is recommended to explore other factors that influence customer loyalty in the culinary industry.
The Role of Interaction, Entertainment, and Customization in Increasing Brand Engagement and Brand Loyalty of Skintific Students on TikTok Intan Melinda; Rahmad Solling Hamid; Edi Maszudi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7855

Abstract

This study aims to analyze the influence of interaction, entertainment, and customization on Skintific's brand engagement and loyalty on the TikTok platform. In the digital era, social media has become a crucial tool in marketing strategies, enabling companies to connect directly with consumers. The method used was quantitative, with data collected through questionnaires from 240 university students in Palopo City. The analysis results show that interaction has a positive and significant influence on brand engagement. Furthermore, entertainment content has been shown to be effective in enhancing consumer experience, while product customization contributes to increased consumer loyalty. These findings provide valuable insights for Skintific and other marketers to design more effective digital marketing strategies, thereby increasing consumer engagement and loyalty in a competitive market.
Examining the Effects of Compensation, Digital Literacy, and Promotion on Employee Performance at BRI Suli Unit Irfa H, Aulia; Maszudi, Edi; Pratiwi, Indah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1414

Abstract

This study examines compensation, digital literacy skills, and promotions in relation to employee performance. This third variable was chosen because it is considered to play an important role in creating a productive and competitive work environment. This research aims to examine compensation, digital literacy skills, and promotion of employee performance at Bank BRI Suli Unit, Luwu Regency, South Sulawesi. The research approach employed is qualitative, utilizing secondary, primary, and tertiary data types. Data collection techniques include interviews, observation, and direct observation. The entire population, consisting of eight informants, was used as the sample. Data is analyzed in depth to identify the quality of employee work. The research results show that the implementation of compensation, digital literacy capabilities, and promotions plays an important and meaningful role in increasing employee productivity, effectiveness, and performance. These third factors support one another in creating optimal performance, which ultimately leads to increased employee satisfaction with their performance. This research recommends that Bank BRI Suli Unit's management continue to develop and support the implementation of these three aspects.
Pengaruh Content Marketing, Influencer Marketing, Online Custumer Review Terhadap Keputusan Pembelian dan Kepuasan Konsumen Di Tiktok Satiawan, Adil; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.238

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online content marketing, influencer marketing, online custumer review terhadap keputusan pembelian dengan kepuasan konsumen pada Tiktok. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja online pada toko online di Tiktok yang belum diketahui dengan pasti jumlahnya. pengambilan sample diambil dengan menggunakan sample non probabilitas dan telah diperoleh sebanyak 160 jumlah sample responden pengguna yang telah melakukan pembelian di Tiktok. Pengujian hipotesis dalam penelitian ini menggunakan partial least square (PLS). Berdasarkan hasil yang diperoleh dari penelitian ini mengindikasikan bahwa content marketing mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen, influencer marketing berpengaruh signifikan terhadap kepuasan konsumen, keputusan pembelian berpengaruh terhadap kepuasan konsumen, dan online custumer review berpengaruh terhadap keputusan pembelian. Namun, terdapat hasil yang bervariasi yaitu content marketing masih belum berperan baik dalam menentukan tingkat keputusan konsumen, influencer marketing belum berperan baik dalam menentukan keputusan pembelian, online custumer review belum berperan baik terhadap kepuasan konsumen.
Peran Customer Experience, Daya Tarik dan E-Wom Dalam Menentukan Kepuasan Dan Minat Berkunjung Kembali Alfin, Alfiansyah; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.240

Abstract

Tanah Toraja merupakan suku yang berada di pegunungan bagian Utara Sulawesi Selatan, Indonesia. Suku Toraja mayoritas memeluk agama Kristen sementara sebagin menganut agama Islam dan kepercayaan orang dulu yang dikenal sebagai Aluk to Dolo. Toraja merupakan salah satu daerah yang ada di Indonesia yang memiliki potensi pariwisata yang cukup besar di Indonesia. Penelitian ini bertujuan untuk menganalisis costumer experience, daya tarik, e-wom terhadap kepuasan dan minat berkunjung kembali. Jumlah keseluruhan dari populasi dalam penelitian belum diketahui, maka pengambilan sampel di ambil dengan menggunkan sample non probabilitas dan telah diperoleh sebanyak 172 jumlah sampel responden wisatawan yang pernah mengunjungi wisata yang ada di Tanah Toraja. pengujian hipotesis menggunakan teknik struktural Equation Model. Berdasarkan hasil penelitian customer experience berpengaruh signifikan secara langsung terhadap kepuasan, customer experience berpengaruh signifikan secara langsung terhadap minat berkunjung kembali, daya tarik berpengaruh signifikan terhadap kepuasan, daya tarik berpengaruh tetapi tidak signifikan terhadap minat berkunjung kembali, e-wom berpengaruh tetapi tidak signifikan terhadap kepuasan, e-wom berpengaruh signiikan terhadap minat berkunjung kembali dan kepuasan berpengaruh signifikan terhadap minat berkunjung kembali
Peran E-wom Konten Marketing dan Lifestyle Dalam Meningkatkan Kepercayaan Dan Minat Beli Generasi Milenial Pada Tokopedia Idris, Irfat Nur; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.241

Abstract

Saat ini ada berbagai platform online yang mendukung berbagai kegiatan manusia seperti dalam kegiatan belanja, Tokopedia menjadi salah satu e-comerce yang banyak diminati oleh masyarakat, karena inovasi yang selalu dilakukan oleh Tokopedia untuk memberikan pelayanan terbaik bagi konsumen sebagai platform jual beli online. Tujuan dari penelitian ini adalah untuk mengetahui peran e-wom, konten marketing, lifestyle dalam meningkatkan kepercayaan dan minat beli generasi milenial pada Tokopedia. Jumlah keseluruhan dari populasi dalam riset ini belum diketahui, maka pengambilan sample diambil dengan memakai sample non probabilitas dan telah diperoleh sebanyak 155 jumlah sample responden costomer generasi milenial pada toko pedia. Pengujian hipotesis menggunakan teknik Struktural Equation Model. Berdasarkan hasil penelitian e-wom terhadap kepercayaan tidak berpengaruh signinifikan, e-wom terhadap minat beli tidak berpengaruh sinifikan, konten marketing berpengaruh signifikan terhadap kepercayaan, konten marketing berpengaruh signifikan terhadap minat beli, lifestyle berpengaruh signifikan terhadap kepercayaan, lifestyle terhadap minat beli tidak berpengaruh signifikan, kepercayaan terhadap minat beli tidak berpengaruh signifikan
THE EFFECT OF COMPENSATION, EMPLOYEE MOTIVATION, AND CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PAM TIRTA MANGKALUKU PALOPO CITY Amalia, Amalia; Maszudi, Edi; Adil, Adil
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20729

Abstract

This research investigates how compensation, employee motivation, and change management impact employee performance at PAM Tirta Mangkaluku in Palopo City. The research utilizes a quantitative approach. The techniques for gathering data include both primary and secondary sources. Primary data was collected by issuing questionnaires to participants. The sample for this study consisted of 35 employees from PAM Tirta Mangkaluku in Palopo City. The analysis employed was statistical, using SPSS 22 for tools such as the validity test, reliability test, T test, and F test. Findings from this study reveal that (1) Compensation positively and significantly influences employee performance, (2) Employee motivation significantly and positively affects employee performance, (3) Change management also has a significant and positive impact on employee performance, and (4) When considered together, Compensation, Employee Motivation, and Change Management have a significant and positive effect on Employee Performance. Keywords: Compensation; Employee Motivation; Change Management; Employee Performance
Pengaruh Live Streaming, Cash On Delivery (COD), dan Promo Gratis Ongkir Terhadap Keputusan Pembelian pada Shopee Fitriani Iskandar; Edi Maszudi; Samsinar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6711

Abstract

This study aims to determine the effect of live streaming, cash on delivery (COD) and free postage promos on purchasing decisions on Shopee. The population consists of Shopee application users in Palopo City. Research uses a quantitative approach. The sample in this study was obtained using the Conchran formula, determining the minimum sample number of 10 times the number of measurement items. The study used 20 indicators, so that the minimum number of samples was obtained (10 x 20 = 200). Data analysis techniques using SPSS 25. Then analyzed using multiple linear regression methods. Hypothesis testing with the F test to measure simultaneously and t tests to partially measure.
Role Of Artificial Intelligence Adoption, Self Confidence, And Information Quality In Increasing E-Commerce Adoption And Marketing Performance Of Msmes In Palopo City Praginata, Ratu Dhita; Solling Hamid, Rahmad; Maszudi, Edi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.245-262

Abstract

Purpose: This study aims to analyze how the adoption of Artificial Intelligence (AI), self-confidence, and information quality influence the adoption of e-commerce and the marketing performance of Micro, Small, and Medium Enterprises (MSMEs). Methodology: The research employed a survey method involving 222 MSME respondents in Palopo City. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, which is appropriate for evaluating complex inter-variable relationships and hypothesis testing. Results: The findings demonstrate that AI adoption, self-confidence, and information quality each have significant effects on e-commerce adoption and, subsequently, on marketing performance. AI enables automation and personalization; self-confidence drives willingness to adopt innovation; and high-quality information supports better decision-making. Findings: The study reveals that these three variables act as enablers of digital transformation for MSMEs, particularly in strengthening their marketing competitiveness through e-commerce. Novelty: This research integrates psychological (self-confidence), technological (AI adoption), and informational dimensions into a single predictive model for MSME digital adoption. Originality: The study offers a comprehensive approach to understanding MSMEs' readiness for e-commerce in a developing region, a topic still underexplored in empirical literature. Conclusion: Adopting AI, fostering self-confidence, and ensuring quality information are key to enhancing e-commerce use and marketing outcomes in MSMEs. Type of Paper: Empirical research paper.
Pengaruh Live Streaming, Cash On Delivery (COD), dan Promo Gratis Ongkir Terhadap Keputusan Pembelian pada Shopee Fitriani Iskandar; Edi Maszudi; Samsinar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6711

Abstract

This study aims to determine the effect of live streaming, cash on delivery (COD) and free postage promos on purchasing decisions on Shopee. The population consists of Shopee application users in Palopo City. Research uses a quantitative approach. The sample in this study was obtained using the Conchran formula, determining the minimum sample number of 10 times the number of measurement items. The study used 20 indicators, so that the minimum number of samples was obtained (10 x 20 = 200). Data analysis techniques using SPSS 25. Then analyzed using multiple linear regression methods. Hypothesis testing with the F test to measure simultaneously and t tests to partially measure.
Co-Authors Adil Adil, Adil Alfian, Fikri Alfin, Alfiansyah Amalia Amalia Andi Rizkiyah Hasbi Angreni, Novi Atika Aulia Basir, Adil Duriani Duriani Duriani Dwiyanti, Aulia FADILA, NUR Fitriani Iskandar Fitriani Iskandar Fitriyani Fitriyani Haedar Haedar, Haedar Hapid Hapid, Hapid Herman Herman Idris, Irfat Nur Indah Pratiwi Indah Pratiwi Intan Melinda Irfa H, Aulia Jamal, Fitriani Kia Putri Wardani Marhum, Nirwandani Muhammad Ferdianto Muhammad Ikbal Muhammad Ikbal Musnia Musnia Nurpadilla Pakidi, Raodah Tuljanna Paturrahman Paturrahman Praginata, Ratu Dhita Putri Dewintari Rahmad Solling Hamid Ridwan, Rasmi Ririn Saputri Riyanti Riyanti Rizkiyah Hasbi, Andi Samsinar Samsinar Samsinar Sari Devi Sari Nurmalita Sarpiana Sarpiana Satiawan, Adil Wafiq Azzahra Warda