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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Dehasen Untuk Negeri
Nihan Anindyaputra Lanisy
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Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
Optimalisasi pemasaran program live-in di kampung ekowisata Ciwaluh, Kabupaten Bogor Nihan Anindyaputra Lanisy; Ni Made Ayu Krisna Cahyadi; Rizky Rivaldi Afgani; Sri Ratu Wijaya; Refaldi Maulana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33685

Abstract

AbstrakSemakin berkembangnya pariwisata di Kampung Ekowisata Ciwaluh, beberapa sekolah dan universitas dari wilayah Jabodetabek tertarik untuk mengadakan program live-in karena kehidupan desa dan budaya lokal yang masih autentik dan sulit ditemukan di tempat lain. Namun, Pokdarwis Ciwaluh belum memiliki standarisasi untuk program live-in, baik dari segi biaya maupun fasilitas yang disediakan. Pelaksanaan kegiatan pengabdian kepada masyarakat ini bertujuan untuk pengembangan program live-in yang sistematis di Kampung Ekowisata Ciwaluh. Kegiatan ini akan berfokus pada aspek produksi, aspek sosial kemasyarakatan, dan aspek pemasaran terhadap program live-in. Mitra sasaran adalah Pokdarwis Ciwaluh yang terdiri dari 18 pengurus. Metode pelaksanaan kegiatan ini dilakukan melalui lima tahap, yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan evaluasi, dan pengamatan keberlanjutan program. Berdasarkan hasil kegiatan, Pokdarwis Ciwaluh telah berhasil menyusun satu proposal live-in terstandarisasi, tiga proposal live-in yang bersifat custom, kemampuan berkomunikasi secara verbal dan non-verbal, serta kemampuan pemasaran digital yang diimplementasikan dalam situs web dan sosial media. Selama periode sebelum dan sesudah kegiatan dilakukan, terjadi peningkatan pengunjung sebesar 35% pada hari kerja dan mencapai 60–70% pada akhir pekan. Kata kunci: live-in; kampung ciwaluh; pemasaran digital. AbstractThe growing tourism in Ciwaluh Ecotourism Village has attracted interest from several schools and universities in the Greater Jakarta area in holding live-in programs due to the authentic village life and local culture, which are difficult to find elsewhere. However, Pokdarwis Ciwaluh does not yet have a standardized approach to live-in programs, either in terms of costs or facilities. This community service activity aims to develop a systematic live-in program in Ciwaluh Ecotourism Village. This activity will focus on production, social aspects, and marketing aspects of the live-in program. The target partner is Pokdarwis Ciwaluh, which consists of 15 organizers. The implementation method for this activity is carried out through five stages: socialization, training, technology application, evaluation assistance, and monitoring the program's sustainability. Based on the results of the activity, Pokdarwis Ciwaluh has successfully developed one standardized live-in proposal, three custom live-in proposals, verbal and non-verbal communication skills, and digital marketing skills implemented on its website and social media. During the period before and after the activity was carried out, there was an increase in visitors of 35% on weekdays and reached 60-70% on weekends. Keywords: ciwaluh ecotourism village; digital marketing; live-in.
The Sustainable Tourism Index: Policy And Regulatory Environment Andy Mulyana; Ahmad Soleh; Ida Ayu Made Er Meytha Gayatri; Nihan Anindyaputra Lanisy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7383

Abstract

The purpose of this study is to analyse the contribution of policy and regulatory environment in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The research focuses on four tourist villages, namely Penglipuran (Bali), Nglanggeran (Yogyakarta), Setanggor (West Nusa Tenggara), and Belitar Seberang (Bengkulu). This research uses a mixed method approach. The Sustainable Tourism Index from The Economist Intelligence Unit was developed in measuring the Sustainable Tourism Index of Tourism Villages in Indonesia. The results showed that the contribution of the policy and regulatory environment category in the formation of the Sustainable Tourism Index in Indonesia was 35.77 or with an average indicator performance of 89.54%. All tourist villages in Indonesia have conducted cooperation between public and private stakeholders and have conducted an inventory of tourism assets. Most of the tourist villages have village regulations on local tourism, milestones and action plans, monitoring and evaluation metrics as well as leasing and licensing for tourism activities and have a stable political environment. However, not all tourist villages have implemented global standards. In order to increase international tourist arrivals, global standards are needed in the management of tourism villages in Indonesia.
Sustainable Ecotourism In Keranggan Village: Economic, Socio-Cultural, And Environmental Insights Novita Uki Hutami; Nihan Anindyaputra Lanisy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7849

Abstract

Ecotourism development is considering as a part of implementation of sustainable tourism development that emphasizes on community empowerment for achieving the equality of economic growth, socio-cultural improvement, and environment sustainability. This study aims to analyze the economic, socio-cultural, and environmental impacts on the management of Keranggan Village Ecotourism. The researchers conduct quantitative research by collecting primary data with questionnaires on 100 tourism workers in Keranggan Recency that uses the analysis technique of Structural Equation Model- Partial Least Square (SEM-PLS) 4.0. Based on hipotesis test, economic factors are not the most important, meanwhile socio cultural and environmental factors are the main factors for the sustainability of community based ecotourism. In order to achieve the sustainability, it is necessary to increase the infrastruktur for educating and training as well as empowering the community.
Co-Authors Ahmad Soleh Andy Mulyana Anisa Zahwa Akbara Gayatri, Ida Ayu Made Er Meytha Hubertina Karolina Ngarbingan Ni Made Ayu Krisna Cahyadi Ni Wayan Marsha Satyarini Novita Uki Hutami Refaldi Maulana Rizky Rivaldi Afgani Sri Ratu Wijaya Yulita Suryantari