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PENGARUH DAYA TARIK INFOMASI LIVE MUSIC TERHADAP MINAT PENGUNJUNG FOLLOWERS INSTAGRAM MAHATO COFFE Fitriyanti, Anizha; Noor, Dani Vardiansyah; Ramli, Muh Ruslan; Rachmat, Ikbal
Journal Media Public Relations Vol. 4 No. 2 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i2.1742

Abstract

Seiring berkembangnya zaman coffee shop kini tidak hanya tersedia menu kopi saja, namun tersedia menu-menu lainnya. Kini coffee shop juga menyediakan live music dengan tujuan untuk menarik pengunjung. Oleh sebab itu penelitian bertujuan untuk mengetahui, dan menganalisis pengaruh daya tarik live music terhadap pengunjung followers Instagram mahato coffee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data yang digunakan berupa angket yang disebarkan kepada responden followers instagram mahato coffe. Populasi sebanyak 6.248 followers Instagram mahato coffee, sampel yang diambil sebanyak 98 followers menggunakan rumus slovin dengan taraf kesalahan 10%, dan teknik pengambilan sampel menggunakan probability sampling. Hasil penelitian ini menunjukan terdapat nilai koefisien korelasi variabel eksogen (daya tarik live music) terhadap variabel endogen (minat pengunjung followers instagram mahato coffee) sebesar 0,694, jika bedasarkan pedoman interpretasi koefisien korelasi terdapat pada rentang 0,60 – 0,799 yang berarti tingkat hubungan variabel eksogen (daya tarik live music) terhadap variabel endogen (minat pengunjung followers instagram mahato coffee) berkategori kuat. Kemudian terdapat adanya pengaruh daya tarik live music terhadap minat pengunjung followers instagram mahato coffee diperoleh nilai thitung 9,438 > ttabel 3,840 dengan nilai signifikansi uji t 0,000 < 0,05 maka H0 ditolak dan H1 diterima. Dari hasil tersebut dapat disimpulkan bahwa variabel eksogen yaitu daya tarik live music terdapat pengaruh terhadap variabel endogen yaitu minat pengunjung followers instagram mahato coffee.
Framing Analysis of the South China Sea News Conflict in the Malay Media Das’ad Latif; Ramli, Muhammad Ruslan; Ballian Siregar
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1218

Abstract

This study examines the South China Sea conflict involving countries in the region. However, it is not limited to those bordering the South China Sea because other superpower countries are also involved, such as the US, Britain, Germany, Canada, Australia, India. The conflict garnered serious attention from Malay media such as kompas.com (Indonesia), bharian.com.my (Malaysia) and mediamediapermata.com (Brunei). This study sought to inspect how Malay media frame the South China Sea conflict using a qualitative-descriptive approach. Using Entman’s model, it focused on root causes, problem causes, moral judgments, and recommendations. As a result, the three media saw China's claims to the South Sea and its abundant natural resources as the root of the problem. Bharian.com.my added that another root of the problem is China's hegemony in the South Seas. For causes of the problem, they agreed on China’s over-aggression and their patrol warships in the South China Sea. In addition, kompas.com and bharian.com added China's policy requiring foreign ships to report if they pass into the South China Sea. Furthermore, kompas.com also saw the different interests of ASEAN countries and the formation of the AUKUS alliance as the cause of the problem. In terms of moral judgments, they agreed on the need to maintain peace, order and security in the South China Sea. As for the recommendation aspect, they encourage compliance with UN conventions. Then, kompas.com and bharian.com.my also considered the importance of diplomacy at the negotiating table.