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All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Innovation Research and Knowledge LACULTOUR: Journal of Language and Cultural Tourism BINA CIPTA Journal of Rural Tourism (JoRT) JURNAL MULTIDISIPLIN BHATARA
Permatasari, Dwi Novita Cahyaningtyas
Politeknik Internasional Bali
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PENGEMBANGAN PARIWISATA KHUSUS (NICHE TOURISM) MELALUI PENYELENGGARAAN EVENT KEBUGARAN (WELLNESS TOURISM) DI UBUD Studi Kasus Bali Spirit Festival 2019 Permatasari, Dwi Novita Cahyaningtyas
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 4 No 1 (2021): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v4i1.766

Abstract

Tourism during the Fordist era displayed the characteristics of mass tourism, while post-Fordist tourism provided alternative tourism characteristics, namely niche tourism. Today contemporary tourism has both the characteristics of mass and niche tourism. This research answers two questions on motivation of niche tourist towards tourist satisfaction and revisit intention, and how to develop niche tourism through wellness events. This research used qualitative research method. Motivation in this study is divided into push and pull factors. The push factors for yoga tourism in Bali include Experience & Personal Development, Interpersonal, and Prestige & Benefits, while the pull factors are Community, Atmosphere & Climate, Safety & Hygiene, Accessibility, Price & Service Availability, Culture & Ethnic. The majority of visitors are satisfied with the service and quality of the event and have the intention to revisit Bali Spirit Festival in the following year. Finally, the development of special tourism through wellness tourism events can be done within market segmentation and developing tourism package clusters
STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI) Dwi Novita Cahyaningtyas Permatasari
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.697

Abstract

Sporting events are one of the subjects in MICE related to the niche tourism development. Various promotional activities through sport event is used to increase brand awareness. It brings strong implications for many aspects of tourism development. Marathon has become very popular sport in 2019. Maybank made a breakthrough strategy to take advantage of this trend through organizing Maybank Bali Marathon 2019. Maybank Marathon achieved “Bronze Label” from World Athletics, became the first in Indonesia. However, Maybank's level of brand awareness in Bali needs to be evaluated. Based on the preliminary research conducted, most of the people were aware of the event but were not familiar with the bank's financial products. The method used in this study is a mix method by conducting survey of 100 respondents with random sampling technique and analyzed using descriptive analysis. Brand awareness is measured by characterizing four elements of David A. Aaker's theory namely top of mind, brand recall, brand recognition, unaware of brand. The results show that Maybank does not occupy the top of mind or brand recall levels, and there are only few respondents who recognize the logo and tagline, 60% of respondents do not aware Maybank brand. Interesting fact, although most respondents are not familiar with Maybank, almost all respondents (91%) are aware of the Maybank Bali Marathon event. Maybank's promotion scheme was analyzed using The Marketing Funnel theory by Adam Cohen and finally strategy was formulated using SWOT analysis.
Perancangan Destination Branding Desa Wisata Bongan melalui Visual Branding dan Digital Marketing Dwi Novita Cahyaningtyas Permatasari
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.794

Abstract

Bongan tourism village assistance includes three activities, namely training on creating website, Instagram, Facebook, and YouTube along with contents management, training on creating video in the perspective of MICE development and digitizing tourism products to promote Bongan tourism villages, designing destination branding through Teruni Bali promotional videos in collaboration with Pemuda Batak Bersatu. Bongan Village was designated as a tourist village in 2018 and is currently classified as startup tourism village. The golden triangle attraction in Bongan village is Puseh Luhur Bedha Temple which has the Kebo Iwa site, Grembengan waterfall, and Bali starling breeding. Lack of knowledge and skills of society in carrying out visual promotion activities digitally encourages the implementation of this training. Mentoring activities are carried out with three methods, lecturing, discussions and practices involving lecturers, students as application of Digital Marketing course, village officer, Pokdarwis, society, other partners, namely Pemuda Batak Bersatu and Teruna-Teruni Bali. In 2020, PIB received an award from the Ministry of Tourism and Creative Economy as the Fifth Grade for the best tourist village mentorship in Indonesia. The design of the logo, website, Instagram, Facebook, and Youtube was well established, ten videos have been successfully produced and uploaded to social media.
MENINGKATKAN KREATIVITAS DAN INKLUSIFITAS GENERASI MUDA SERTA PENGENALAN SOFTWARE PEMBACA LAYAR NVDA (Non Visual Desktop Access) Dwi Novita Cahyaningtyas Permatasari; Diky Budiman; I Gede Dody Okta Biantara
BINA CIPTA Vol 3 No 1 (2024): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v3i1.45

Abstract

PIB berkesempatan untuk menjalin kerja sama dengan DPD Pertuni Provinsi Bali melakukan kegiatan dan pendampingan dalam program bertema meningkatkan kreativitas dan inklusifitas generasi muda serta pengenalan software pembaca layar Non Visual Desktop Access (NVDA). Kegiatan ini dilakukan dalam rangka perayaan HUT DPD Pertuni Provinsi Bali ke-48. Sebanyak 4 dosen dan 2 mahasiswa dari Politeknik Internasional Bali turut berpartisipasi menjadi relawan dalam acara tersebut. Adapun tujuan kegiatan Pengabdian kepada Masyarakat ini adalah untuk mengasah soft skill penyandang disabilitas netra dalam acara bertajuk unjuk bakat. Selain itu pendampingan lanjutan terkait pengenalan software pembaca layar NVDA dilakukan untuk membantu penyandang disabilitas netra supaya mendapatkan akses peningkatan skill di bidang teknologi dan memiliki kesetaraan di dunia kerja. Dalam perayaan HUT Pertuni kali ini diharapkan bagi semua pihak untuk mendukung dan mengajak pemuda penyandang disabilitas netra agar bisa menjadi pemimpin dan duta inklusi. Penyandang netra di Bali menunjukkan eksistensinya untuk dapat mengambil bagian dan berguna dalam jajaran masyarakat.
The Development of Interactive English Multimedia in Tourism Vocational Education as an Adaptive Learning Strategy in the Midst of Covid-19 Pandemic Permatasari, Dwi Novita Cahyaningtyas; Safitri, Luh Mega
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (982.7 KB) | DOI: 10.52352/lacultour.v1i2.903

Abstract

The online learning process on tourism vocational education during COVID-19 pandemic has been observed to be nonoptimal in Indonesia. Lack of educators’ knowledge and skills in creating interactive media was the obstacle, where at vocational education, more practice was required rather than theoretical materials delivery. The idea of “digital for everything” was introduced as the standard phase of work. This world has forced by Covid-19 pandemic to the digitalization. This study has two objectives, first to identify barriers in learning process, and second, to develop interactive English multimedia. This research was designed as R&D method. The research subjects involved media and contents experts as alpha test subjects. Alpha test results were used as the basis for the first revision. Participation of PIB students with high, medium, and low abilities were used as beta test subjects. The final product was validated by the validator team, then applied in the learning process. The results showed there was an increase in student satisfaction from moderate (5.81) to very good (8.21) when lecturers apply interactive multimedia using videos, animations and other interactive multimedia. Developed interactive English for tourism multimedia was effective during COVID-19 pandemic and can be accessed by students anywhere and anytime.
STRATEGI PERSONAL BRANDING MELALUI MEDIA DIGITAL PODCAST Dwi Novita Cahyaningtyas Permatasari; Azam, Ulul
BINA CIPTA Vol 3 No 2 (2024): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v3i2.54

Abstract

Politeknik Internasional Bali berkesempatan untuk menjalin kerja sama dengan Azzam Learning Center melakukan pelatihan dan lokakarya dalam program bertema Strategi Personal Branding Melalui Media Digital Podcast. Hal ini dilakukan dalam upaya membangun personal branding generasi muda menghadapi era dunia kerja. Peserta pelatihan dan lokakarya yaitu siswa SMA Taruna Bangsa Sentul dan SMK Triatmajaya Dalung. Kegiatan ini diikuti oleh 15 siswa dan bertujuan untuk meningkatkan keterampilan komunikasi serta kepercayaan diri siswa di era digital. Tiga mahasiswa PIB juga berkontribusi dalam program pengabdian kepada masyarakat, memberikan bimbingan yang diperlukan untuk mencapai branding yang efektif. Personal branding mencakup proses menciptakan citra positif melalui penyampaian nilai dan kepribadian, yang semakin penting dalam konteks profesional. Melalui podcast, individu dapat menyampaikan cerita secara autentik dan interaktif, memungkinkan audiens terhubung secara emosional. Dengan konten yang konsisten dan relevan, peserta diharapkan mampu membangun identitas yang kuat, meningkatkan kredibilitas, dan menarik peluang baru di pasar kerja. Pemahaman tentang elemen branding yang efektif akan membantu siswa memposisikan dirinya dengan lebih baik, menjadikan personal branding sebagai alat membentuk citra yang unik dan berbeda.
Menuju Generasi Digital: Pengantar Mobile Technology untuk Siswa SMK Marsudirini Negara Permatasari, Dwi Novita Cahyaningtyas
BHATARA: Jurnal Multidisiplin Ilmu Vol 1 No 3 (2024): July
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v1i3.165

Abstract

Pesatnya perkembangan teknologi seluler telah memberikan dampak signifikan pada berbagai aspek kehidupan, termasuk pendidikan. Di era digital, kemahiran dalam menggunakan teknologi seluler bagi generasi muda sangatlah penting. Pendidikan berbasis teknologi seluler memberikan fasilitas akses terhadap informasi dan meningkatkan efektivitas pembelajaran. Namun, tidak semua siswa memiliki kesempatan yang sama untuk mengakses teknologi ini. Siswa Sekolah Menengah Kejuruan (SMK) di daerah tertentu, seperti SMK Marsudirini Negara, seringkali menghadapi keterbatasan fasilitas, pengetahuan, dan keterampilan. Program pengabdian kepada masyarakat “Menuju Generasi Digital: Pengenalan Teknologi Seluler Bagi Siswa SMK Marsudirini Negara” bertujuan untuk membekali siswa dengan pemahaman dan keterampilan mendasar dalam teknologi seluler. Program ini meningkatkan literasi digital, memberikan wawasan tentang pentingnya teknologi, dan membekali siswa dengan keterampilan praktis yang dapat diterapkan dalam kehidupan sehari-hari dan di tempat kerja. Melalui inisiatif ini, siswa diharapkan lebih siap menghadapi era digital, memanfaatkan teknologi seluler untuk belajar, bekerja, berinovasi, dan bersaing secara global.
Inovasi Teknologi Virtual Reality 360 sebagai Sarana Promosi Desa Wisata Permatasari, Dwi Novita Cahyaningtyas; Pratama, I Wayan Adi
BHATARA: Jurnal Multidisiplin Ilmu Vol 2 No 1 (2025): January
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v2i1.187

Abstract

Salah satu sektor perekonomian yang terdampak secara drastis oleh pandemi Covid-19 adalah sektor pariwisata. Pengembangan virtual reality 360 sebagai wisata edukasi pariwisata merupakan inovasi teknologi yang diharapkan dapat mempercepat transformasi menuju desa wisata digital. Politeknik Internasional Bali turut melakukan pendampingan terhadap Desa Bongan di kabupaten Tabanan, Bali yang saat ini masih berstatus desa wisata rintisan, dengan tingkat pengembangan yang rendah. Untuk meningkatkan statusnya menjadi desa wisata yang berkembang atau mandiri, diperlukan pengembangan lebih lanjut, terutama dalam aspek digital. Inovasi dalam bidang pariwisata 4.0, dengan memanfaatkan teknologi virtual reality untuk virtual tour, menawarkan solusi promosi pariwisata yang efektif selama dan setelah pandemi. Pengembangan virtual tour ini juga mempermudah wisatawan internasional yang terkendala oleh akses dan jarak untuk menikmati keindahan Bali secara daring, atau sekadar memperoleh pengalaman wisata secara virtual. Kolaborasi bersama mitra industri CV. Digital Lontar Nusantara dalam perancangan dan pembuatan virtual tour dilakukan untuk menunjang aktifitas promosi pariwisata secara interaktif.
NAVIGATING GROWTH AND CHALLENGES IN JAPANESE STREET FOOD BUSINESS: A STRATEGIC SWOT AND IFE-EFE ANALYSIS OF KENKAYA Permatasari, Dwi Novita Cahyaningtyas; I Gusti Ayu Ari Agustini; Keno Kalyana Accariya Sentosa
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the growth dynamics, operational challenges, and development strategies of a Japanese street food business through a case study of Kenkaya. A descriptive qualitative method was employed, supported by SWOT analysis and the use of IFE and EFE matrix as analytical tools. The findings indicate that Kenkaya's business growth is driven by product quality that suits local tastes, affordable pricing, and an attractive menu variety. Digital promotions, including Instagram advertising, online ordering platforms, and customer loyalty programs, also play a significant role in attracting new customers. However, challenges such as a non-prime location, limited operating hours, and internal staff coordination issues remain significant obstacles. Kenkaya has implemented several strategies, including price discounts, loyalty cards, menu development, and quality control of ingredients. The SWOT analysis reveals strengths in product quality and competitive pricing, with opportunities arising from increased market interest in Japanese cuisine. Meanwhile, threats come from intense market competition and environmental conditions. The IFE score of 2.75 and EFE score of 2.85 place Kenkaya in Quadrant II of the SWOT matrix, suggesting a diversification strategy to leverage internal strengths in responding to external threats.
The Development of Interactive English Multimedia in Tourism Vocational Education as an Adaptive Learning Strategy in the Midst of Covid-19 Pandemic Permatasari, Dwi Novita Cahyaningtyas; Safitri, Luh Mega
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i2.903

Abstract

The online learning process on tourism vocational education during COVID-19 pandemic has been observed to be nonoptimal in Indonesia. Lack of educators’ knowledge and skills in creating interactive media was the obstacle, where at vocational education, more practice was required rather than theoretical materials delivery. The idea of “digital for everything” was introduced as the standard phase of work. This world has forced by Covid-19 pandemic to the digitalization. This study has two objectives, first to identify barriers in learning process, and second, to develop interactive English multimedia. This research was designed as R&D method. The research subjects involved media and contents experts as alpha test subjects. Alpha test results were used as the basis for the first revision. Participation of PIB students with high, medium, and low abilities were used as beta test subjects. The final product was validated by the validator team, then applied in the learning process. The results showed there was an increase in student satisfaction from moderate (5.81) to very good (8.21) when lecturers apply interactive multimedia using videos, animations and other interactive multimedia. Developed interactive English for tourism multimedia was effective during COVID-19 pandemic and can be accessed by students anywhere and anytime.
Co-Authors Diky Budiman Halim, DK I Gede Dody Okta Biantara I Gusti Ayu Ari Agustini Jatmiko Wahyu Nugroho Joshua Keno Kalyana Accariya Sentosa Pramesti, Dinar Pratama, I Wayan Adi Safitri, Luh Mega Ulul Azam, Ulul