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All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Kepariwisataan International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Innovation Research and Knowledge Journal of Applied Sciences in Travel and Hospitality LACULTOUR: Journal of Language and Cultural Tourism BINA CIPTA Journal of Business on Hospitality and Tourism Journal of Rural Tourism (JoRT) JURNAL MULTIDISIPLIN BHATARA
Permatasari, Dwi Novita Cahyaningtyas
Politeknik Internasional Bali
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Perceptions and conditions for sustainable energy and tourism development in Bali’s villages, Indonesia DK Halim; Dinar Sukma Pramesti; Jatmiko Wahyu Nugroho; Dwi Novita Cahyaningtyas Permatasari
Journal of Rural Tourism Vol. 3 No. 1 (2026): Januari - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010682

Abstract

Purpose - This study aims to examine community-level conditions and perceptions related to sustainable energy and tourism development in four Balinese villages—Banjarasem, Blimbingsari, Bongan, and Bantas. It seeks to identify how local demographics, economic sectors, and attitudes toward renewable energy influence sustainable rural development.  Methodology/Design/Approach - Using community-level survey data, the study analyzes local perspectives on tourism engagement, renewable energy preferences, energy stability, financial considerations, and the perceived importance of green areas. Descriptive and comparative analyses were conducted to reveal trends and contextual differences among the four villages.  Findings - Results show a strong community interest in adopting renewable energy, particularly Solar PV, though cost and limited technical understanding remain major barriers. Energy instability affects both public facilities and productive sectors such as agriculture and tourism. Despite these challenges, residents express a willingness to pay more for green energy and show interest in accessing credit facilities to support sustainable initiatives. Originality/Value - This study provides empirical insights into the intersection of rural energy transition and tourism development in Bali. By integrating community-level perceptions with sectoral energy needs, it offers valuable input for public administration strategies that aim to design inclusive, context-sensitive policies for sustainable rural transformation.
Digital Heritage Interpretation for Sustainable Tourism in the Subak Cultural Landscape of Bali Dinar Sukma Pramesti; Dwi Novita Cahyaningtyas Permatasari; Ong Chuan Huat
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.1-10

Abstract

Tourism experiences in heritage landscapes are frequently dominated by visual appreciation, resulting in limited understanding of the cultural philosophies embedded within traditional management systems. Jatiluwih Village in Bali, internationally recognized for its terraced rice fields and the Subak irrigation system as a UNESCO World Cultural Heritage Site, faces similar challenges, where visitor engagement remains largely superficial. This study aims to develop and evaluate a digital-based heritage interpretation strategy that enhances cultural understanding and supports sustainable tourism. Using a Research and Development approach adapted from the Borg and Gall model, the study comprised preliminary research, prototype development, and limited field trials. Data were collected through surveys of one hundred and fifty tourists, semi-structured interviews, and focus group discussions with pekaseh, tour guides, and village tourism managers. Quantitative data were analyzed descriptively, while qualitative data were examined using thematic analysis. The results indicate that more than seventy per cent of visitors had limited prior knowledge of Subak, despite demonstrating a strong interest in digitally mediated learning. Interactive digital books integrated with Quick Response codes emerged as the most preferred interpretation medium, followed by educational videos, with the majority of respondents willing to access heritage information digitally on-site. Limited trials further demonstrate that the digital interpretation prototype enhanced visitor engagement, strengthened tour guides’ interpretive capacity, and reduced narrative inconsistencies. This study contributes to heritage tourism literature by illustrating how digital interpretation can function as an effective edutourism mechanism, facilitating cultural transmission and reinforcing sustainable heritage management through collaborative stakeholder involvement.
Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective Dwi Novita Cahyaningtyas Permatasari; Deddy Kurniawan Halim; Dinar Sukma Pramesti; Vivi Vivi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6964

Abstract

Digital transformation in the tourism sector has accelerated the emergence of technology-driven platforms that enable the end-to-end integration of tourism experiences. This study examines the market feasibility and strategic management implications of the Tegal Tourism platform, which comprises four main subsystems: Virtual Tour, Tourism Marketplace, Mitra Jelajah (partner ecosystem), and an AI-based chatbot. Adopting a mixed-methods approach, the study combines survey data from 116 respondents with in-depth interviews, FGDs, and prototype testing. Market feasibility is evaluated across five key dimensions, namely market demand and trends, consumer segmentation and user profiles, competitor and substitute product analysis, go-to-market and distribution strategies, and quantitative demand estimation. The findings reveal that 56.9% of respondents are familiar with virtual tours, 70% are interested in exploring tourism through such technology, and more than 77% indicate a likelihood of making transactions after a virtual experience, demonstrating strong online-to-offline (O2O) conversion potential. Additionally, 94% of respondents primarily use smartphones, highlighting the importance of a mobile-first strategy. Overall, the platform demonstrates high market feasibility, supported by strong user interest, digital readiness, and significant transaction potential. Four of the five dimensions meet the feasibility criteria, while consumer segmentation and user profiles remain at a medium-to-high risk level and require targeted mitigation. This study contributes to strategic management and digital tourism literature by offering an integrated feasibility framework and practical insights for strengthening digital tourism ecosystems and MSME participation.
AI- Driven Gamified Wellness System As A Strategic Differentiation In Smart Boutique Hotels Dwi Novita Cahyaningtyas Permatasari; Innocentius Dwijaya Lestari; Vivi; Dinar Sukma Pramesti; Bryant Kim An
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.603

Abstract

The rapid integration of artificial intelligence (AI) in hospitality has shifted hotels from accommodation providers to holistic experience facilitators. At the same time, wellness tourism continues to grow globally, yet most hotel wellness services remain passive and non-personalized. This study aims to examine how the AI-driven gamified wellness system, ATHERIA ASCLEPIUS, was developed in this study to enhance guest experience and create strategic differentiation for boutique hotels. Using a qualitative case-study approach, data were collected through prototype testing, semi-structured interviews with hotel managers, and user simulations. The findings indicate that AI-based personalization combined with gamification increases guest engagement, perceived value, and potential length of stay. The study contributes to smart hospitality literature by introducing a non-medical, preventive AI wellness framework integrated into hotel ecosystems and offers practical implications for boutique hotel operators seeking technology-driven differentiation.
The Development of Interactive English Multimedia in Tourism Vocational Education as an Adaptive Learning Strategy in the Midst of Covid-19 Pandemic Dwi Novita Cahyaningtyas Permatasari; Luh Mega Safitri
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (982.7 KB) | DOI: 10.52352/lacultour.v1i2.903

Abstract

The online learning process on tourism vocational education during COVID-19 pandemic has been observed to be nonoptimal in Indonesia. Lack of educators’ knowledge and skills in creating interactive media was the obstacle, where at vocational education, more practice was required rather than theoretical materials delivery. The idea of “digital for everything” was introduced as the standard phase of work. This world has forced by Covid-19 pandemic to the digitalization. This study has two objectives, first to identify barriers in learning process, and second, to develop interactive English multimedia. This research was designed as R&D method. The research subjects involved media and contents experts as alpha test subjects. Alpha test results were used as the basis for the first revision. Participation of PIB students with high, medium, and low abilities were used as beta test subjects. The final product was validated by the validator team, then applied in the learning process. The results showed there was an increase in student satisfaction from moderate (5.81) to very good (8.21) when lecturers apply interactive multimedia using videos, animations and other interactive multimedia. Developed interactive English for tourism multimedia was effective during COVID-19 pandemic and can be accessed by students anywhere and anytime.
A model for destination branding of iconic architectural tourist attractions in Bali, Indonesia Dinar Sukma Pramesti; Dwi Novita Cahyaningtyas Permatasari; Ong Chuan Huat
Journal of Rural Tourism Vol. 3 No. 2 (2026): July - Desember (In Progress)
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2026.030212106

Abstract

Purpose – This study aims to explore the potential of architectural tourist attractions in Bali, with particular emphasis on the diversity of traditional and contemporary architecture as part of cultural tourism experiences.Design/Methodology/Approach – The research adopts a qualitative approach, utilizing in-depth interviews with tourists and tourism stakeholders, complemented by a review of relevant literature to understand perceptions and the role of architecture in destination appeal.Findings – The findings indicate that tourists demonstrate a strong interest in architecture as a key component of cultural experiences. The study proposes a destination branding model, The Wonder of Architectural Diversity, supported by the 4A framework (Attractions, Amenities, Ancillary, Accessibility) and the STAR model (Storytelling, Event Tourism, Activities, and Reviews), to enhance destination attractiveness. Additionally, strengthening architectural promotion through cultural festivals, integrating traditional elements into modern developments, and improving supporting amenities are identified as crucial strategies to broaden tourist appeal.Originality/Value – This study contributes to tourism and destination branding literature by highlighting architecture as a strategic asset in cultural tourism development. It offers a novel integrative model that combines branding and tourism frameworks to enhance destination competitiveness while preserving cultural identity.
Co-Authors Bryant Kim An Deddy Kurniawan Halim Diky Budiman Dinar Sukma Pramesti DK Halim I Gede Dody Okta Biantara I Gusti Ayu Ari Agustini Innocentius Dwijaya Lestari Jatmiko Wahyu Nugroho Keno Kalyana Accariya Sentosa Luh Mega Safitri Ong Chuan Huat Ong Chuan Huat Pratama, I Wayan Adi Safitri, Luh Mega Ulul Azam, Ulul Vivi Vivi Vivi