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All Journal Innofarm Jurnal Inovasi Pertanian Jurnal Pertanian Agros International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusantara Mengabdi West Science Interdisciplinary Studies Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Rahmawati Setiyani
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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MEMORABLE TOURIST EXPERIENCE AND ITS IMPACT ON SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM KEBUMEN GEOPARK, INDONESIA Esti Dwi Rahmawati; Rahmawati Setiyani; Ana Arum Janah; Rahmat Subagyo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1229

Abstract

This study investigates the influence of Memorable Tourist Experience (MTE) on Tourist Satisfaction (TS) and Revisit Intention (RI) among visitors to Kebumen Geopark, Central Java, Indonesia. As a newly designated geopark integrating conservation, education, and community empowerment, Kebumen Geopark holds strong potential as a sustainable ecotourism destination. Using a quantitative associative approach, data were collected through purposive sampling of tourists who had visited the geopark at least twice, and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that MTE significantly and positively affects both TS and RI, while TS also has a direct positive effect on RI. Furthermore, TS mediates the relationship between MTE and RI, confirming its role as a key determinant of tourist loyalty. The measurement model demonstrates high validity and reliability, while the structural model indicates a good level of fit (SRMR = 0.050, NFI = 0.880). These findings suggest that enhancing tourists’ memorable experiences—through novelty, authenticity, and emotional engagement—can improve satisfaction and foster repeat visitation. The study contributes empirical evidence for sustainable tourism development and provides practical insights for destination managers to strengthen Kebumen Geopark’s branding through experience-based strategies.
HEALTHY AND SUSTAINABLE FOOD CONSUMPTION: ORGANIC FOOD PURCHASE INTENTION THROUGH HEALTH CONSCIOUSNESS, PERCEIVED VALUE, AND CONSUMER ATTITUDE Rahmawati Setiyani; Esti Dwi Rahmawati; Annisa Nugraheni Afridhianika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

The transition toward a healthy and sustainable food system requires a better understanding of the factors influencing consumers’ organic food choices. This study examines the effects of health consciousness and perceived value on organic food purchase intention, with attitude as a mediating variable. A quantitative survey was conducted among 110 consumers in Surakarta, Indonesia, using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that attitude significantly influences purchase intention. Health consciousness positively affects both attitude and purchase intention, while perceived value significantly influences attitude and purchase intention. Furthermore, attitude significantly mediates the relationships between health consciousness and purchase intention, as well as between perceived value and purchase intention. Importance-Performance Map Analysis identifies perceived value as the highest-priority area for improvement because it demonstrates high importance but relatively lower performance. The findings suggest that strategies to promote organic food consumption should strengthen consumers’ perceptions of health, quality-of-life, emotional, and environmental benefits relative to price while maintaining positive attitudes toward organic products. By encouraging healthier and more sustainable consumption patterns, this study contributes to the achievement of SDG 3 (Good Health and Well-being), and SDG 12 (Responsible Consumption and Production).
Co-Authors Agidya Putra, Rajendra Aldira Dwi Saputri Ana Arum Janah Anggrasari, Herdiana Ani Septia Sari Annisa Nugraheni Afridhianika Ayu Kumala Sari Bimoseno Sepfrian Bobur Sobirov Dian Septi Purwani Dian Septi Purwani Edi Waluyo, Sugeng Esti Dwi Rahmawati Lathifah Khairani Nastiti Winahyu Rahmat Subagyo Rajendra Agidya Putra Retna Dewi Lestari Sari Fajeri