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All Journal Innofarm Jurnal Inovasi Pertanian Jurnal Pertanian Agros International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusantara Mengabdi West Science Interdisciplinary Studies Agricultural Socio-Economic Empowerment and Agribusiness Journal
Rahmawati Setiyani
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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MEMORABLE TOURIST EXPERIENCE AND ITS IMPACT ON SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM KEBUMEN GEOPARK, INDONESIA Esti Dwi Rahmawati; Rahmawati Setiyani; Ana Arum Janah; Rahmat Subagyo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1229

Abstract

This study investigates the influence of Memorable Tourist Experience (MTE) on Tourist Satisfaction (TS) and Revisit Intention (RI) among visitors to Kebumen Geopark, Central Java, Indonesia. As a newly designated geopark integrating conservation, education, and community empowerment, Kebumen Geopark holds strong potential as a sustainable ecotourism destination. Using a quantitative associative approach, data were collected through purposive sampling of tourists who had visited the geopark at least twice, and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that MTE significantly and positively affects both TS and RI, while TS also has a direct positive effect on RI. Furthermore, TS mediates the relationship between MTE and RI, confirming its role as a key determinant of tourist loyalty. The measurement model demonstrates high validity and reliability, while the structural model indicates a good level of fit (SRMR = 0.050, NFI = 0.880). These findings suggest that enhancing tourists’ memorable experiences—through novelty, authenticity, and emotional engagement—can improve satisfaction and foster repeat visitation. The study contributes empirical evidence for sustainable tourism development and provides practical insights for destination managers to strengthen Kebumen Geopark’s branding through experience-based strategies.
Co-Authors Agidya Putra, Rajendra Aldira Dwi Saputri Ana Arum Janah Anggrasari, Herdiana Ani Septia Sari Annisa Vini Fitria Ayu Kumala Sari Bimoseno Sepfrian Bobur Sobirov Dian Septi Purwani Dian Septi Purwani Edi Waluyo, Sugeng Esti Dwi Rahmawati Lestari, Retna Dewi Nastiti Winahyu Rahmat Subagyo Sari Fajeri Tiara Asfarida