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Journal : PROGRESIF

Pendampingan Pengelolaan Keuangan Syariah untuk UMKM Berbasis Ekonomi Kreatif Nurul Aisah; Ilham Karin Rizkiawan; Farid Muhammad Rofifudin; Nur Rahmawati
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i1.139

Abstract

Creative economy-based MSMEs contribute greatly to opening up employment opportunities and improving community welfare. However, the sustainability of MSME businesses is often hampered by weak financial management, especially those based on sharia principles, including MSME D & R SNACK. The main problem faced by partners, namely MSME D & R SNACK, is low financial literacy, especially sharia principles and lack of ability to record and analyze cash flow, making it difficult to evaluate the business. The purpose of this community service is to increase knowledge of sharia finance and improve cash flow recording and analysis skills to conduct business evaluations. The Transfer Knowledge service method uses several stages of activities that will be implemented, including socialization, training, mentoring, and ongoing activities that will be implemented starting from January-March 2025. The results of this service are that partners experience an increase in knowledge and skills from 29% to 100% of participants who have stated that they know sharia finance and cash flow recording. Sharia finance helps MSMEs manage finances ethically, fairly, and blessedly.
Pelatihan Kewirausahaan Pada Remaja Berbasis Marketing Mix di Desa Plupuh Sragen Rizkiawan, Ilham Karin; Hadi, Fahman; Aisah, Nurul
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i2.16

Abstract

Entrepreneurship training based on the Marketing Mix was conducted to enhance the capacity of young entrepreneurs in Plupuh Village, Sragen, who exhibit high enthusiasm but lack adequate marketing knowledge. This activity was held from July 20 to August 25, 2024, with 15 participants aged 18–25 years engaged in the culinary and fashion sectors. Their businesses, generally running for 5 months to 2 years, often experienced instability. Through this program, participants received counseling and training on Marketing Mix strategies, covering product, price, promotion, place, people, process, and physical evidence. Additionally, the training included methods to create effective marketing content using social media platforms like Instagram and TikTok to expand market reach and increase brand awareness. The program outcomes indicated improved participant understanding of integrated marketing strategies. Participants were able to differentiate their products creatively and emphasize quality, making their businesses more competitive. By leveraging social media, these young entrepreneurs successfully expanded their market reach and strengthened their brand positioning within the community.