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PERAN ELEMEN- ELEMEN BRAND EQUITY TERHADAP KEPUTUSAN PEMBEIAN (Studi Empiris pada Martabak Ojollali Semarang) M. Roby Jatmiko; Wa Ode Sitti Nurrahmah; Aldi Friyatna Dira
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 2 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Martabak Ojolali adalah salah satu kuliner yang berada di Semarang sudah berdiri sejak lima tahun dan saat ini omsetnya turun 30 persen. Tujuan penelitian ini adalah untuk menganalisis pengaruh elemen brand equity terhadap keputusan pembelian. Sampel dalam penelitian ini adalah konsumen martabak Ojolali di kota Semarang dengan sampel minimum adalah 96 responden. Alat analisis dalam penelitian ini menggunakan SPSS. Hasil penelitian menunjukkan bahwa semua elemen brand equity berpengaruh terhadap keputusan pembelian.

Pengaruh Kepemimpinan Transformasional Dan Lingkungan Kerja Terhadap Kinerja Karyawan GICI Business School Aldi Friyatna Dira
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 1 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Metode penelitian yang digunakan adalah metode survey. Pendekatan analisis yang digunakan adalah analisis deskriptif dan analisis statistik inferensial. Analisis deskriptif dengan tujuan untuk melihat gambaran umum. Statistik inferensial dengan tujuan untuk pengujian hipotesis dan pengambilan kesimpulan. Hasil analisis menunjukkan : (1) Terdapat pengaruh positif dan signifikan kepemimpinan transformasional terhadap kinerja karyawan dengan persamaan regresi Ŷ = 26,765 + 0,615X1. Besarnya pengaruh kepemimpinan transformasional terhadap kinerja karyawan sebesar 34,1%. Hal ini berarti bahwa kinerja karyawan ditentukan oleh kepemimpinan transformasional. Kepemimpinan transformasional yang baik akan meningkatkan kinerja karyawan, dan sebaliknya jika kepemimpinan transformasional rendah maka kinerja karyawan juga rendah, (2) Terdapat pengaruh positif dan signifikan lingkungan kerja terhadap kinerja karyawan dengan persamaan regresi Ŷ = 10,834 + 0,812X2. Besarnya pengaruh lingkungan kerja terhadap kinerja karyawan sebesar 60,8%. Hal ini berarti bahwa kinerja karyawan ditentukan oleh lingkungan kerja. Lingkungan kerja yang baik akan meningkatkan kinerja karyawan, dan sebaliknya jika lingkungan kerja rendah maka kinerja karyawan juga rendah, dan (3) Terdapat pengaruh positif dan signifikan kepemimpinan transformasional dan lingkungan kerja secara bersama-sama terhadap kinerja karyawan dengan persamaan regresi Ŷ = 24,210 + 0,309X1 + 0,675X2. Besarnya pengaruh kepemimpinan transformasional dan lingkungan kerja secara bersama-sama terhadap kinerja karyawan sebesar 67,6%. Hal ini berarti bahwa kinerja karyawan ditentukan oleh kepemimpinan transformasional dan lingkungan kerja secara bersama-sama. Kepemimpinan transformasional dan lingkungan kerja secara bersama-sama yang baik akan meningkatkan kinerja karyawan, dan sebaliknya jika kepemimpinan transformasional dan lingkungan kerja secara bersama-sama rendah maka kinerja karyawan juga rendah.

PERAN MEDIA SOSIAL PADA KEPUTUSAN MEMBELI SEBAGAI LOYALITAS KONSUMEN PADA FROZEN FOOD, BEKASI Aldi Friyatna Dira; Ananto Krisna Wardhana; Rachmat Fadly; Kurniawan Prambudi; Riris Lestiowati
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jki.v23i3.2164

This study aims to determine the effect of social media and buying decisions as consumer loyalty to frozen food, Bekasi, the role of social media greatly influences consumers in deciding to buy a frozen food product, but how to build loyalty so that consumers remain interested and repeat purchases as a form of satisfaction of the frozen food so that producers will get high profits. This study uses a quantitative descriptive research method and uses primary data in frozen food Bekasi by taking a sample of 50 respondents in September-November 2022 multiple linear regression analysis using panel data and distributing questionnaires and interviews, after which data is processed using SPSS Analysis Version 25. The results of the study show that social media variables and buying decisions as consumer loyalty at Forozen Food Bekasi have not been fully implemented properly, that social media variables and buying decisions influence the consumer loyalty variable and have a significant positive relationship, this can be seen in the increase the role of social media to further increase buying interest and be able to increase consumer loyalty to Bekasi frozen food so that entrepreneurs need to get more attention to get maximum profits in the city of Bekasi.

Pengaruh Investasi dan IPM terhadap Pertumbuhan Ekonomi Hijau di Provinsi Kalimantan Timur Aldy Friyatna Dira; Kurniawan Prambudi Utomo; Mic Finanto Ario Bangun; Eigis Yani Pramularso; Faroman Syarief
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4181

Sustainable and environmentally friendly economic growth has become a major focus for many regions today. This study aims to analyze the effect of investment and the Human Development Index (IPM) on green economic growth in West Kalimantan. The research method used in this study is multiple regression analysis with descriptive statistics using secondary data collected from various sources such as government reports, academic publications, and others. The dependent variable in this study is green economic growth, while the independent variables are investment and HDI. The results show that investment in the green economy sector has a significant positive impact on green economic growth. These investments include investments in the green infrastructure economy, this finding shows that strategically directed investments in these sectors can promote sustainable economic growth and reduce negative impacts on the environment and increase the HDI with indicators such as health, and decent living, levels of education, and per capita expenditure, which are important factors in achieving sustainable development.

PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. JESSINDO PRAKARSA Aldi; Irma
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 1 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i1.69

Human resources (HR) play a very dominant role in company activities so that the success or failure of the company in achieving goals depends very much on the ability of HR or employees because a superior company is a company that has good employee performance so that company goals can be achieved. The purpose of this study is to determine and analyze the Effect of Work Environment, Work Motivation and Work Discipline on Employee Performance at PT. Jessindo Prakarsa. The type of research used is quantitative research with research methods in the form of data collection using questionnaires. The data analysis model used is multiple linear regression analysis. Sample selection is done by purposive sampling. The sample amounted to 30 respondents, using multiple linear regression analysis. The results of the regression test showed that 18.7% of employee performance factors could be explained by work environment, work motivation and work discipline while the remaining 81.3% were influenced by other variables that were not included in this study. The results of the F test show that simultaneously the variables of work environment, work motivation and work discipline simultaneously have a positive and significant effect on employee performance. While the results of the t test show that the variables of work motivation and work discipline are persial, these two variables do not have a positive and significant effect on employee performance.

The Role of Employee Engagement in Green HRM to Create Sustainable Humanist Performance Aldy Friyatna Dira; Gena Prasetya Noor; Mic Finanto Ario Bangun; Muhammad Aziz Winardi N; Fahmi Kamal; Kurniawan Prambudi Utomo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4856

The purpose of this study is to determine the role of employee involvement in Green HRM to create humanist sustainable performance as an approach that links ecological principles with human resource management in order to achieve sustainable and humane organizational performance. This research method involved surveys and data analysis using multiple linear regression analysis and distribution of questionnaires and interviews as well as literature studies, after which data processing was carried out using SPSS Analysis Version 25. from companies to identify the relationship between the level of employee involvement in sustainable initiatives. The research technique used a quantitative approach using a sample of 100 respondents and was conducted in June-August 2023, the results showed a significant positive effect on employee engagement and Green HRM variables on sustainable performance increasing productivity, employee loyalty, and company reputation as well as having a positive impact on the humanist aspect, such as job satisfaction and employee welfare. These findings underscore the need to develop a Green HRM strategy that focuses on the active participation of employees in formulating, implementing and strengthening sustainable initiatives, thereby creating a more sustainable work environment.

Optimizing Motivation: Leadership Style that Inspires the Work Environment Dira, Aldi Friyatna; Sawitri, Ina; Abdulrahman, Abdulrahman; Utomo*, Kurniawan Prambudi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 14 No 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12096

The purpose of the research is to determine the influence of each variable of leadership style and work environment on motivation, as well as to optimize these variables in order to enhance employee motivation. This research method employs quantitative descriptive analysis using SPSS V.26 on the results from 40 respondents. The findings from the employees of the Transportation Department and the community as users of related transportation services indicate that the variables of the work environment’s role and leadership style have a significant positive impact on employee motivation. Therefore, it is recommended that the Transportation Department (Dishub) of Bekasi City should continue to maintain a harmonious relationship between leaders and employees to improve performance, thereby producing effective and adequate transportation services to increase the satisfaction of the Bekasi City community as users of transportation services. Keyword: Optimization; Work Environment; Leadership Style; Motivation; Employees

PERAN APLIKASI CANVA DALAM MENUNJANG AKTIVITAS PROMOSI PENJUALAN PADA PETANI LELE BEKASI Dira, Aldi Friyatna; Utomo, Kurniawan Prambudi
Jurnal Pengabdian Siliwangi Vol 10, No 1 (2024)
Publisher : LPPM Univeristas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jsppm.v10i1.10416

Terbentuknya kelompok Tani Lele dikarenakan adanya persoalan global dunia covid 19, dan banyak dari pekerja yang diputus kerja (PHK). Pendiri usaha kelompok Tani Lele ada 9 orang pada tahun 2022, dengan ide tersebut kami memandang jauh kedepan karena semua membutuhkan ketahanan pangan dan pekerjaan. Sehingga kami menganggap perlu dan pentingnya membentuk kelompok tani dikalangan lingkup RT 03 khususnya RW 31 perumahan griya asri .Dalam perjalanannya, para petani Lele di Bp Sumber Jaya mengalamimkesulitan dalam mempromosikan hasil ternak Lele nya, sehingga hal tersebut berdampak pada penghasilan dari para petani Lele di tempat tersebut. Dimana ada banyak para petani Lele yang belum memhami cara mempromosikan hasil ternak lele nereka melalui teknologi digital. Salah satu kendala yang dihadapi oleh para petani Lele Bp Sumberjaya adalah kurangnya informasi mengenai pemanfaatan teknologi digital dalam mempromosikan hasil ternak. Untuk itu, perlunya menyelenggarakan kegiatan Pengabdian masyarakat yang akan dilaksanakan di Bp Sumber Jaya Perumahan Griya Asri 1 Blok B RT.03 RW.31 Tambun Selatan Kabupaten Bekasi dimana kegiatan tersebut berisikan penyampaian materi pengenalan Canva dan latihan cara penggunaan aplikasi Canva. Sehingga diharapkan seluruh para petani Lele Bp Sumber Jaya dapat memahami dan menggunakan aplikasi Canva dalam mempromosikan hasil ternak di media social, selain itu luaran yang akan dicapai dari kegiatan pengabdian masyarakat ini adalah memberikan pelatihan penggunaan aplikasi canva di kalangan petani Lele di Bp Sumber Jaya sehingga dapat meningkatkan penjualan hasil ternak Lele para petani Lele di Bp. Sumber Jaya, dan semua kegiatan pengabdian masyarakat ini akan di tampilkan di media cetak elektronik.

Optimalisasi Produktivitas Kinerja Melalui Keterlibatan Karyawan Aktif Dan Pengurangan Stres dengan Dukungan Manajerial yang Efektif Dira, Aldi Friyatna; Utomo, Kurniawan Prambudi; Puspasari, Aprilia; Sofyanty, Devy
Jurnal Kajian Ilmiah Vol. 24 No. 2 (2024): May 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

The purpose of this study is to explain optimizing performance productivity through active employee involvement and stress reduction with effective managerial support in the work environment at the company, the research method uses quantitative research and conducts field observations (field research) using the self-administered questionnaires method, namely direct distribution of questionnaires by face-to-face with these respondents using a population of 70 respondents in saturated samples and carried out in March - June 2023 using data analysis using multiple linear regression analysis and distributing questionnaires and interviews and literature studies, after that data processing was carried out with processing analysis SPSS statistical data version 26. The results show that there is a significant relationship and influence both partially and simultaneously that the variable active employee involvement and stress reduction has on managerial support for company productivity so that it needs to be developed and managerial attention to increase company productivity in a sustainable manner in the future.

Peran Media Sosial pada Keputusan Membeli sebagai Loyalitas Konsumen Frozen Food Bekasi Dira, Aldi Friyatna; Wardhana, Ananto Krisna; Fadly, Rachmat; Utomo, Kurniawan Prambudi; Lestiowati, Riris
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/997hk446

This study aims to determine the effect of social media and buying decisions as consumer loyalty to frozen food, Bekasi, the role of social media greatly influences consumers in deciding to buy a frozen food product, but how to build loyalty so that consumers remain interested and repeat purchases as a form of satisfaction of the frozen food so that producers will get high profits. This study uses a quantitative descriptive research method and uses primary data in frozen food Bekasi by taking a sample of 50 respondents in September-November 2022 multiple linear regression analysis using panel data and distributing questionnaires and interviews, after which data is processed using SPSS Analysis Version 25. The results of the study show that social media variables and buying decisions as consumer loyalty at Forozen Food Bekasi have not been fully implemented properly, that social media variables and buying decisions influence the consumer loyalty variable and have a significant positive relationship, this can be seen in the increase the role of social media to further increase buying interest and be able to increase consumer loyalty to Bekasi frozen food so that entrepreneurs need to get more attention to get maximum profits in the city of Bekasi.

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