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All Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Research Review: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Manajemen dan Bisnis JIAP
Ayu Anastasya Rachman
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Disiplin Terhadap Kinerja Pegawai Azis Rachman; Titin Dunggio; Darman; Ayu Anastasya Rachman
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.144

Abstract

By observing 100 samples of employees at Bina Mandiri University Gorontalo, this study tries to explain the effect of discipline on employee performance at Bina Mandiri University Gorontalo. The data were analyzed using PLS-SEM technique through SMARTPLS software version 4. The samples used were employees and lecturers of Bina Mandiri Gorontalo University by distributing them in an online questionnaire through google form. The results show that Discipline significantly affects employee performance, with a TStatistic value of 9.199 and P Values of 0.000.
Enhancing Children's Interest and Understanding of Science through STEM Learning at Sekolah Kebangsaan Melayu Raya Satriyo Nugroho; Muzdalifah Putri Amalia Amin; Relita Kamasi; Ismail Tahir; Ayu Anastasya Rachman; Sucia Pratiwi Tampoy; Rhamal Amir
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.363

Abstract

This study evaluates the effectiveness of implementing STEM (Science, Technology, Engineering, and Mathematics) learning at the preschool level through the “Action of Yeast” and “Electrical Putty” experiments. Pretest and posttest results show a significant increase in children's understanding of the concepts of anaerobic respiration and electrical conductivity. Through an interactive approach, children were actively involved in scientific exploration, which fostered curiosity, courage to experiment, and critical thinking skills. This activity also strengthened social and collaborative skills, where children learned to work together in small groups, appreciate their friends' ideas, and take responsibility for completing experiments. In addition, this practical experience provided an opportunity for KKM-I student participants to apply educational theory in the field, strengthening their pedagogical abilities and understanding the importance of innovation in science learning. This research confirms that the application of STEM-based learning at the preschool level is a strategic step in building a strong foundation for a young generation that is adaptive, creative, and innovative. Thus, this activity not only improves children's scientific understanding but also prepares them to face the challenges of the Industrial Revolution 4.0 era and encourages their interest in science and technology.
THE EFFECT OF LEADERSHIP STYLE, WORK MOTIVATION ON JOB SATISFACTION OF STATE CIVIL APPARATUS IN THEREGIONAL SECRETARIAT OF GORONTALO REGENCY: Doi: https://doi.org/10.47918/jhts.v3i1.334 Sutrisno Luma; Ayu Anastasya Rachman; Lisda Van Gobel
Governance: Jurnal Ilmu Administrasi Publik Vol. 4 No. 2 (2022): Governance: Jurnal Ilmu Administrasi Publik (JIAP)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is descriptive quantitative and aims to determine and analyze (1) the influence of leadership style on job satisfaction of the State Civil Apparatus (ASN) at the Regional Secretariat of Gorontalo Regency; (2) The effect of work motivation on job satisfaction of State Civil Apparatus (ASN) at the Regional Secretariat of Gorontalo Regency; (3) The influence of leadership style, work motivation on job satisfaction of State Civil Apparatus (ASN) at the Regional Secretariat of Gorontalo Regency. provides opportunities for employees to advance, work motivation has an influence weak but positive on employee job satisfaction by 0.147 or 14.7 percent, due to lack of opportunities for advancement, low job performance, lack of responsibility; (3) Leadership style (X1) and work motivation (X2) simultaneously have a strong and positive influence on job satisfaction (Y). It is suggested that participative leadership style is needed effectively for its employees, considering that this variable has a strong influence on employee job satisfaction.
ANALISIS KEPUASAN PELAYANAN NASABAH SEBELUM DAN SETELAH PENGGUNAAN BYOND BY BSI DI BANK SYARIAH INDONESIA CABANG GORONTALO Sri Yolanda Hasan; Ayu Anastasya Rachman; Sukrianto
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 2 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v14i2.2367

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan aplikasi BSI Mobile dan Byond by BSI terhadap kepuasan nasabah, serta menguji perbedaan tingkat kepuasan nasabah sebelum dan sesudah migrasi aplikasi pada Bank Syariah Indonesia (BSI) Cabang Gorontalo. Metode penelitian yang digunakan adalah kuantitatif komparatif. Populasi penelitian mencakup 4.087 pengguna Byond by BSI dengan sampel sebanyak 165 responden yang ditentukan melalui teknik purposive sampling. Analisis data dilakukan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4 dan uji beda Paired Samples T-Test melalui SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan pada BSI Mobile dan Byond by BSI berpengaruh positif dan signifikan terhadap kepuasan nasabah. Lebih lanjut, ditemukan adanya perbedaan signifikan pada tingkat kepuasan nasabah sebelum dan sesudah penggunaan aplikasi Byond by BSI, di mana terdapat pergeseran persepsi akibat fase adaptasi dari sistem lama ke sistem baru. Temuan ini menegaskan bahwa meskipun inovasi digital diterima dengan baik, aspek familiaritas dan kemudahan penggunaan tetap menjadi faktor kunci dalam menjaga kepuasan nasabah selama proses migrasi teknologi.
ANALISIS STRATEGI PEMASARAN PADA USAHA CV. MUFIDAH DI KOTA GORONTALO Herlindang Pou; Ayu Anastasya Rachman; Rizal
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 1 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/xn90fj50

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan CV. Mufidah dalam menghadapi persaingan usaha di Kota Gorontalo. Fokus kajian meliputi segmentasi pasar (segmenting), target pasar (targeting), dan posisi pasar (positioning), yang digunakan perusahaan untuk mempertahankan serta mengembangkan usahanya. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara dengan pemilik, karyawan, dan pelanggan, serta dokumentasi. Analisis dilakukan secara tematik untuk menemukan pola dan makna dari data yang diperoleh. Hasil penelitian menunjukkan bahwa CV. Mufidah menerapkan segmentasi yang mencakup semua kalangan konsumen, mulai dari pelajar, mahasiswa, pegawai, hingga masyarakat umum. Target pasar ditetapkan dengan mempertimbangkan ketersediaan modal teknologi, dan sumber daya manusia. Strategi positioning dibangun melalui kombinasi harga bersaing, kualitas produk, serta pelayanan yang ramah. Faktor pendukung utama adalah lokasi usaha yang strategis dan loyalitas pelanggan, sementara hambatan yang dihadapi yaitu keterbatasan dalam inovasi promosi digital serta persaingan usaha sejenis. Penelitian ini menegaskan bahwa strategi pemasaran berbasis STP (segmenting, targeting, positioning) mampu membantu CV. Mufidah menjaga eksistensi sekaligus memperluas pasar. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM lain dalam menyusun strategi pemasaran yang efektif dan adaptif terhadap perubahan pasar.
Co-Authors DARMAN Dunggio, Titin Gobel, Lisda Van Herlindang Pou Muzdalifah Putri Amalia Amin Rachman, Azis Relita Kamasi Rhamal Amir Rizal Satriyo Nugroho Sri Yolanda Hasan Sucia Pratiwi Tampoy Sukrianto Sutrisno Luma Tahir, Ismail