Article Per Year (5 Year)
p-Index From 2020 - 2025
3.768
P-Index
This Author published in this journals
All Journal Jurnal SOLMA Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal Economy And Currency Study (JECS) VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Bisnis Net : Jurnal Ekonomi dan Bisnis Movere Journal Jurnal Akuntansi AKTIVA Jurnal Bisnis Mahasiswa Manajemen : Jurnal Ekonomi Wahana Expensive: Jurnal Akuntansi dan Keuangan International Journal of Economics (IJEC) All Fields of Science Journal Liaison Academia and Sosiety Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Manajemen Bisnis Digital Terkini J-CEKI
Tukimin Tukimin
Universitas Muslim Nusantara Al-Washliyah
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Economics (IJEC)

 1 
The Effect of Addressing Attraction And Price Reduction on Consumer Purchase Interest In Alfalah Car Service Medan Putri Syahrida Pratiwi; Tukimin Lubis
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.992 KB) | DOI: 10.55299/ijec.v1i1.78

Abstract

This study aims to determine whether the attractiveness of advertising and price discounts have a positive and significant effect either partially or simultaneously on consumer buying interest at Alfalah mobil service Medan. This study uses a quantitative descriptive method with data analysis techniques used, namely multiple linear regression and hypothesis testing (t-test, F-test and coefficient of determination test). With a total population of 452 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, the number of samples obtained is 82 respondents by determining the sample using random sampling technique. Meanwhile, the simultaneous test results show that the attractiveness of advertising (X1 ) and discounted prices (X2 ) has a positive effect on consumer buying interest at Alfalah Mobil Service Medan, it can be seen from the calculated F value (50.955) > F table ( 3.11) and a significant value of 0.000 <0.05. The value of the coefficient of determination reaches 0.563 , which means that the attractiveness of advertising and price discounts affects consumer buying interest at Alfalah Mobil Service Medan by 56.3%. While the remaining 43.7% is influenced by other factors outside of this study.
The Effect of Addressing Attraction And Price Reduction on Consumer Purchase Interest In Alfalah Car Service Medan Putri Syahrida Pratiwi; Tukimin Lubis
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.78

Abstract

This study aims to determine whether the attractiveness of advertising and price discounts have a positive and significant effect either partially or simultaneously on consumer buying interest at Alfalah mobil service Medan. This study uses a quantitative descriptive method with data analysis techniques used, namely multiple linear regression and hypothesis testing (t-test, F-test and coefficient of determination test). With a total population of 452 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, the number of samples obtained is 82 respondents by determining the sample using random sampling technique. Meanwhile, the simultaneous test results show that the attractiveness of advertising (X1 ) and discounted prices (X2 ) has a positive effect on consumer buying interest at Alfalah Mobil Service Medan, it can be seen from the calculated F value (50.955) > F table ( 3.11) and a significant value of 0.000 <0.05. The value of the coefficient of determination reaches 0.563 , which means that the attractiveness of advertising and price discounts affects consumer buying interest at Alfalah Mobil Service Medan by 56.3%. While the remaining 43.7% is influenced by other factors outside of this study.
Co-Authors Abd. Rasyid Syamsuri Adrial Falahi Anggraini, Cut Widya Ardi Ermawy Astuti Aulia rahman Siregar Aulia Ramadani Fathin Abdullah Hardian, Arief Heni Pujiastuti Hidayat, Toni Idris Sani Indra Bayu Siregar Isna Asdiani Nasution Julianto Hutasuhut Junior, Joshua Lukman Nasution Margolang, Faisal Maulia Sri Dewi Maytari, Mahlya Eva Mhd. Dani Habra Mika Triana Mukti, Ridho Munawaroh - Mustapa, Juang Nana Hadisti Nia Afdila Nurain Harahap Nur’ain Harahap Nur’ain Harahap Pratiwi, Gusti Putri Syahrida Pratiwi Raded Hidayat Rahmat, Muhammad Rony, Zahara Tussoleha Safina, WA Dian Safina, Wan Dian Sarah Sarah Sari Wulandari Sulistyawati, Sri