Article Per Year (5 Year)
p-Index From 2020 - 2025
1.554
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Journal of Language, Literature, and Teaching Kognitif: Jurnal Riset HOTS Pendidikan Matematika Perwira Journal of Science and Engineering (PJSE) DFAME Digital Financial Accounting Management Economics Journal Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD)
Hana Afifah, Hana
Laboratorium Riset Akustik (iARG) Jurusan Fisika, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Sebelas Maret (UNS), Jl. Ir. Sutami 36A Kentingan, Surakarta 57126
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Perwira Journal of Science and Engineering (PJSE)

 1 
THE ROLE OF UNPERBA’ SOCIAL MEDIA AS A DIGITAL MARKETING STRATEGY ON THE INTEREST OF STUDENTS’ ENROLLMENT Afifah, Hana
Perwira Journal of Science & Engineering Vol 2 No 1 (2022)
Publisher : Universitas Perwira Purbalingga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.159 KB) | DOI: 10.54199/pjse.v2i1.88

Abstract

The Role of UNPERBA’s Social Media As A Digital Marketing Strategy on The Interest Of Students’ Enrollment. The aim of this study is to examine the role of Universitas Perwira Purbalingga’s social media as a digital marketing strategy on the interest of students’ enrollment at Universitas Perwira Purbalingga (UNPERBA). The qualitative method approach was implemented in this study by appliying one on one interview with UNPERBA current students as the participants. The data was collected and interpreted verbatim with the number of participants was determined by the saturation. The result showed that UNPERBA’s social media is playing an important role for the potential students to seek detail information about UNPERBA before choosing to enroll. Thus, the participants give recommendation that UNPERBA need to post more about the students’ activities and Study Program activities to increase the interest of students’ enrollment.
Co-Authors Alfianika Maharani, Destin Anggarkusuma Arofah, Anastasia ANNISAH KURNIATI Ayu Sitanini Budi Wirawan, Nugroho Darmawan, Almas Rifqi Depriwana Rahmi Hasibuan, Reza Rahmadi Juli Handayani Nasiroh, Siti Renovriska, Melia Dwi Setyanugraha, R. Satria Suci Yuniati Ulya, Widadatul Zuraidaning Tyas, Karunia