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All Journal Kanal : Jurnal Ilmu Komunikasi Nomosleca JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Cakrawala Repositori Imwi Jurnal Pengabdian kepada Masyarakat Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Jurnal Ilmu Komunikasi Jurnal Abdimas Bina Bangsa International Journal of Science and Society (IJSOC) Jurnal Puan Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Felisianus Novandri Rahmat
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Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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BUILDING AWARENESS FOR A GREEN ECONOMY: AN ANALYSIS OF GEYO.IDN’S SOCIAL MEDIA STRATEGY USING THE FOUR PILLARS THEORY Go, Priskila; Nurkhamidah, Neni; Nofiasari, Wida; Rahmat, Felisianus Novandri
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 4 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i4.1735

Abstract

Environmental campaigns on social media often face challenges in sustaining engagement and driving behavioral change, as initial interest frequently wanes, limiting long-term impact. While social media effectively raises awareness, targeted strategies are essential for inspiring meaningful action. This study examines the social media strategies of the Green Economy Youth Organization (@geyo.idn), focusing on its ability to engage youth and promote sustainability through community initiatives and educational posts. Using a qualitative approach guided by the Miles and Huberman model, a case study method was employed to analyze @geyo.idn’s campaigns. Content analysis, framed by the Four Pillars of Social Media Strategy—Communication, Collaboration, Education, and Entertainment— proposed by Safko & Brake (2009), was applied to assess post language, visuals, and interactive features. Findings reveal that @geyo.idn predominantly employs Collaboration and Education strategies, reflecting audience preferences for meaningful and actionable content. High-engagement posts successfully combine multiple pillars, particularly where Collaboration and Communication dominate, with Education linking activities to broader sustainability goals and Entertainment enhancing overall appeal. This integration of pillars fosters audience participation and sustained awareness. The research concludes that while @geyo.idn effectively leverages Collaboration and Education to drive engagement, incorporating more Entertainment elements could diversify its approach and sustain long-term interaction. Future campaigns should continue emphasizing clear communication while exploring creative and interactive formats to broaden appeal and impact.
Revitalisasi Seni dan Budaya Betawi melalui Inovasi Berbasis Komunitas: Penelitian Rusdin, Febi Ramadhani; Rahmat, Felisianus Novandri; Saptodewo, Febrianto; Anita, Anita; Firmansyach, Adji; Alfahjar, Giovino Dendah; Sonia, Cherlie Augustina; Saumi, Putri Auliya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4724

Abstract

This program aims to revitalize Betawi arts and culture through an innovative approach rooted in the strengths of local communities. In general, the program focuses on efforts to strengthen community and institutional capacity in preserving Betawi arts; develop an innovative marketing model for Betawi culinary products through the integration of design and media; and create a collaborative space that encourages greater public appreciation and participation in Betawi arts and culture. The implementation of the Betawi Arts and Culture Revitalization Program Through Community-Based Innovation is carried out through several stages, including socialization, training sessions, the application of technology and innovation, mentoring, evaluation, and sustainability planning. A series of trainings covering branding enhancement, financial management, and the use of social media provides practical knowledge and skills for community art studios and participating residents to build identity, increase independence, and promote artistic activities more strategically and sustainably. Thus, Betawi arts and culture are not only preserved, but are also able to take part in the dynamic life of a modern, inclusive, and adaptive urban society.
Co-Authors Adi Fitrianto Alfahjar, Giovino Dendah Anita Anita Aristi Putri, I Gusti Ayu Agung Dwijayana Santyo Nugroho Dwiyanjana Santyo Nugroho Fadillah, Muhammad Fatih Febi Ramadhani Rusdin Febrianto Saptodewo Firmansyach, Adji Fitrianto, Adi Gasa, Frederick Masri Go, Priskila I Gusti Ayu Agung Aristi Putri Indriani, Dilla Widya Marut, Yohanes BP Nabhan, Valens Atila Nofiasari, Wida Nugroho, Dwiyanjana Santyo Nurkhamidah, Neni Rusdin, Febi Ramadhani Saumi, Putri Auliya Sonia, Cherlie Augustina Wida Nofiasari Yohanes Baptista Pendamai Marut Yohanes Yerius Lando