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All Journal Kanal : Jurnal Ilmu Komunikasi Nomosleca JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Cakrawala Repositori Imwi Jurnal Pengabdian kepada Masyarakat Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Komunika: Jurnal Ilmu Komunikasi Jurnal Abdimas Bina Bangsa International Journal of Science and Society (IJSOC) Jurnal Puan Indonesia Journal of Innovative and Creativity
Felisianus Novandri Rahmat
Unknown Affiliation
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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BUILDING AWARENESS FOR A GREEN ECONOMY: AN ANALYSIS OF GEYO.IDN’S SOCIAL MEDIA STRATEGY USING THE FOUR PILLARS THEORY Go, Priskila; Nurkhamidah, Neni; Nofiasari, Wida; Rahmat, Felisianus Novandri
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 4 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i4.1735

Abstract

Environmental campaigns on social media often face challenges in sustaining engagement and driving behavioral change, as initial interest frequently wanes, limiting long-term impact. While social media effectively raises awareness, targeted strategies are essential for inspiring meaningful action. This study examines the social media strategies of the Green Economy Youth Organization (@geyo.idn), focusing on its ability to engage youth and promote sustainability through community initiatives and educational posts. Using a qualitative approach guided by the Miles and Huberman model, a case study method was employed to analyze @geyo.idn’s campaigns. Content analysis, framed by the Four Pillars of Social Media Strategy—Communication, Collaboration, Education, and Entertainment— proposed by Safko & Brake (2009), was applied to assess post language, visuals, and interactive features. Findings reveal that @geyo.idn predominantly employs Collaboration and Education strategies, reflecting audience preferences for meaningful and actionable content. High-engagement posts successfully combine multiple pillars, particularly where Collaboration and Communication dominate, with Education linking activities to broader sustainability goals and Entertainment enhancing overall appeal. This integration of pillars fosters audience participation and sustained awareness. The research concludes that while @geyo.idn effectively leverages Collaboration and Education to drive engagement, incorporating more Entertainment elements could diversify its approach and sustain long-term interaction. Future campaigns should continue emphasizing clear communication while exploring creative and interactive formats to broaden appeal and impact.
Peran Media Sosial dalam Membangun Kesadaran Kesehatan Mental Generasi Z Ilmi Sila Ayu; Febi Ramadhani Rusdin; Muhammad Taslim; Felisianus Novandri Rahmat
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1240

Abstract

The study purpose was to examine the role of social media in increasing mental health awareness among Generation Z. As a digital-native cohort, Gen Z relies heavily on platforms such as Instagram, TikTok, and X (formerly Twitter) for information, connection, and self-expression. While these platforms can serve as tools for mental health education and peer support, excessive use has also been linked to increased anxiety, depression, and poor self-image. This study seeks to explore the dual function of social media both as a supportive environment and as a risk factor for mental well-being in young people. This study employed a systematic literature review method by analyzing 20 scientific articles published between 2019 and 2025. Articles were collected from databases such as Google Scholar, Scopus, and accredited national journals (SINTA), focusing on studies that discuss mental health, social media, and Generation Z. Inclusion criteria included research articles with relevant themes, peer-reviewed status, and publications in either Indonesian or English. The findings reveal that while prolonged passive social media use contributes to increased symptoms of anxiety and depression, intentional and informed use can promote mental health awareness. Effective strategies identified in the reviewed literature include storytelling, peer support groups, the use of micro-influencers, and the delivery of accessible mental health content in visual and interactive formats. Social media plays a complex role in Gen Z’s mental health landscape. To maximize its potential for positive impact, digital literacy and empathetic communication strategies must be integrated into public health and educational initiatives. Collaborative efforts between educators, content creators, and policy makers are essential in building a supportive and safe digital environment for youth.
Co-Authors Adi Fitrianto Aristi Putri, I Gusti Ayu Agung Dwijayana Santyo Nugroho Dwiyanjana Santyo Nugroho Fadillah, Muhammad Fatih Febi Ramadhani Rusdin Gasa, Frederick Masri Go, Priskila I Gusti Ayu Agung Aristi Putri Ilmi Sila Ayu Indriani, Dilla Widya Marut, Yohanes BP Muhammad Taslim Nabhan, Valens Atila Nugroho, Dwiyanjana Santyo Nurkhamidah, Neni Rusdin, Febi Ramadhani Wida Nofiasari Yohanes Baptista Pendamai Marut Yohanes Yerius Lando