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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

Peningkatan Pendapatan Keluarga Melalui Pelatihan Wirausaha Produk Olahan Makanan Fadhli, Khotim; Rahmawati, Ita; Widyaningsih, Bekti; Nazila, Laila Rohmatun; Dhiyaaulhaq, Naufal; Islam, Ahmad Baihaqiyullah Asazilli
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.3135

Abstract

Family income is one of the important things that needs to be increased as an effort to improve welfare. This community service is carried out through three stages, namely design, implementation of activities, and evaluation. Community service activities with PKK partners in Dukuharum village, Megaluh sub-district, Jombang district, East Java, in the form of entrepreneurial training for processed food products for housewives attended by 30 people, had a positive effect on efforts to increase family income. After implementing entrepreneurial training for processed food products for housewives as an effort to improve the family economy in Dukuharum village, Megaluh sub-district, Jombang district, East Java, it has increased the knowledge of housewives about entrepreneurship and culinary business opportunities and has helped increase the income of housewives through business. home or culinary business. Keywords: Training, Entrepreneurship, Products, Income
Meningkatkan Daya Saing UMKM Melalui Sertifikasi Halal Fadhli, Khotim; Fahimah, Mar’atul; Rahmawati, Ita; Bisari, Nia Aprilia; Juma’izah, Rizatul; Saputri, Maya Kurnia; Qodri, Hanif Fauzan; Ramadhani, M. Hanif; Koiriyah, Safinatul
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5377

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a vital sector in the Indonesian economy, but face challenges in competitiveness in the era of globalization. The lack of understanding by MSME actors regarding halal certification and marketing strategies is an obstacle in the development of their businesses. Halal certification not only increases Muslim consumer confidence but also opens up global market opportunities, while effective marketing strategies can expand market reach. KH University Community Service Team. A. Wahab Hasbullah (Unwaha) implemented an empowerment program in Ngusikan District, East Java, to overcome this problem. This program includes outreach on the importance of halal certification and marketing training, including digital marketing, marketplace management, branding and sales strategies. The Participatory Action Research (PAR) method is used to involve MSME actors in the process of problem identification, solution and implementation. Continuous assistance is also carried out through monitoring, evaluation and guidance with the Unwaha Halal Center. As a result, coached MSMEs show increased consumer confidence, wider market reach, and income growth. This program not only provides short-term solutions but also builds the capacity of MSMEs to compete in the domestic market, supporting inclusive and sustainable economic growth. Halal certification and effective marketing strategies have proven to be an important foundation for supporting the sustainability of MSMEs in a market that is currently facing global competition.