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Ita Rahmawati, Ita
AKBID ISLAM AL HIKMAH JEPARA
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Journal : Profit: Jurnal Manajemen, Bisnis dan Akuntansi

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Analisis Pengaruh Faktor-Faktor Sosial Terhadap Keputusan Pembelian Produk Teh Botol Sosro Febrianti, Erika; Rahmawati, Ita; Sa’adah, Lailatus
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2073

Abstract

The purpose of this research is to find out whether there is an influence of social factors on the purchasing decision of Sosro Botol tea products. The variables in this study include family, reference groups, social roles and status, purchasing decisions. The method used in this research is a quantitative method. The population in this study is unlimited while the sample is 100 respondents using a purposive sampling technique. Data were collected using the questionnaire method, which were then analyzed using multiple regression analysis using SPSS version 26. The results showed that partially family variables had no significant effect on purchasing decisions for Sosro bottled tea products, while reference group variables partially also had a significant effect on the purchasing decision of Sosro Botol tea, and on the role and social status variables, there is no significant effect on the Sosro Botol tea purchasing decision. Simultaneously, family variables, reference groups, roles and social status have no significant effect on the Sosro Botol tea purchasing decision.
Co-Authors ., Yunaidah Afiyah, Siti Ahmad, Nella Nur Nasyatul Aslina Aprilia, Nia Arromlaty, Anis Laily Musyarofah Bekti Widyaningsih Bisari, Nia Aprilia Cahyani, Rizqina Choirunnisa, Adinda Tiara Dhiyaaulhaq, Naufal Fadhli, Khotim Fahimah, Mar'atul Fahimah, Mar’atul Febrianti, Erika HIMAWAN WISMANADI Islam, Ahmad Baihaqiyullah Asazilli Janah, Tata Mifthakul Juma’izah, Rizatul Koiriyah, Safinatul Kumaat, Noortje Anita Kurniawan, Aldi Lailatus Sa’adah Lutfiah, Rizky Alyatul Mafaza, Arin Vina Mahendri, Wisnu Masruroh, Venny Ainun Muhammad Sidiq Nazila, Laila Rohmatun Novitasari, Ikke Dian Nur'Aini, Tyas Pebrianto, Rio Eka Qodri, Hanif Fauzan Rahmatika, Arivatu Ni’mati Rahmatika, Arivatu Ni’mati Ramadhani, M. Hanif Sa'adah, Lailatus Sa'adah, Lailiatus Saputri, Maya Kurnia Sa’adah , Lailatus Sa’adah, Lailatus Taqiyuddin, Akhmad Winanda, Gita