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All Journal Jurnal Teknik Industri Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Indonesian Journal of Science and Technology Jurnal Ilmiah Econosains Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Bisnis dan Manajemen YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah UNIKOM FIRM: Journal of Management Studies Indonesian Community Service and Empowerment Journal (IComSE) International Journal of Research and Applied Technology (INJURATECH) MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Salingka Nagari Jurnal Manajemen, Bisnis dan Kewirausahaan
Eddy Soeryanto Soegoto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Komputer Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Majalah Ilmiah UNIKOM

 1 
STUDY PROGRAM PERFORMANCE IMPROVEMENT MODEL BY WAY OF PERFORMANCE MANAGEMENT SUPPORTED BY UTILIZATION OF INFORMATION TECHNOLOGY AND ORGANIZATIONAL CLIMATE IN UNIKOM Soegoto, Eddy Soeryanto
Majalah Ilmiah UNIKOM Vol. 15 No. 1 (2017): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.279 KB)

Abstract

The Performance of Study Program is the determinant factor of Higher Education performance. The decrease of the number of students enrolling in the StudyProgram (Prodi), the accreditation result of Prodi, the duration of student studyand the absorption of alumni are the factors of Prodi performance that have notbeen achieved yet according to the purpose of the Institution. The problem ispointed out that only the utilization of information technology has not beenevenly distributed both to lecturers and employees, to unorganized organizational climate, and performance management that has not been effectively implemented. Based on these phenomena, the purpose of this study is to obtain theresults of the study and analysis of the study program performance model affected by management performance with the help of utilization of informationtechnology and organizational climate.Research approach is quantitative. The object of research is the study programin UNIKOM environment with saturated samples amounted to 27 Study Programs. Data collection uses questionnaires, interviews and documentation. Theanalysis procedure is path analysis.Research result shows that the performance of study program in the UNIKOMenvironment has not been in accordance with institutional expectations, especially in the acquisition of accreditation; Performance management has notbeen effective yet; Utilization of information technology especially software implementation has not been conducive to service to students, and organizationclimate has not been fully support the achievement of Prodi's performance yet,especially in achieving superior accreditation. This research result generates anew model, which is different from the previous research, where the use of information technology, and organizational climate give very low direct effect toProdi's performance, whereas the performance management shows dominanteffect on Prodi's performance. This means that Prodi's performance will be optimal when it has the use of appropriate information technology and organizational climate conducive in supporting effective performance management
MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA) Soegoto, Eddy Soeryanto
Majalah Ilmiah UNIKOM Vol. 16 No. 1 (2018): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.643 KB)

Abstract

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.
STRATEGI KOMUNIKASI PT. SEATAP TEKNOLOGI BERKARYA DALAM MEMBANGUN BRANDING DI MEDIA SOSIAL INSTAGRAM Nugraha, Agung; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19455

Abstract

This study examines the communication strategies implemented by PT. Seatap Teknologi Berkarya in building brand identity through the Instagram platform. As a wedding planning company established in 2018, Instagram serves as its primary medium to showcase portfolios, establish emotional connections with potential clients, and expand service visibility. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation of the @seatapwedding account and a literature review related to digital communication and branding. The results indicate that the company utilizes several approaches, including visual style consistency, storytelling in messaging, direct audience interaction, and the optimization of Instagram features to strengthen brand identity. Furthermore, client testimonials and collaborations with various vendors enhance public trust in the services offered. The impact of this research demonstrates that an integrated visual communication strategy effectively transforms social media from a mere portfolio gallery into a powerful tool for public trust conversion and brand legitimacy within the competitive wedding industry. Practically, these findings provide a strategic reference model for creative service providers to optimize digital platforms for building emotional resonance and long-term reputation. This study also contributes to the development of digital communication literature regarding the significance of emotional branding in establishing the credibility of service-based companies. Key Words: Communication Strategy, Branding, Instagram, Wedding Organizer, Digital Reputation
PENDEKATAN DESIGN THINKING DALAM STRATEGIC DESIGN ENTREPRENEURSHIP UNTUK PENGEMBANGAN CREATIVE MARKETING AGENCY: STUDI KASUS KAMAR ATAS Rahmadani, Indri Kristanty; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19456

Abstract

The development of the creative industry has encouraged the emergence of various creative marketing agencies that rely on creativity and design strategies as competitive advantages in entrepreneurial activities. Design is not merely positioned as a visual element, but also as a strategic approach that shapes business value, strengthens brand identity, and enhances corporate competitiveness. This study aims to analyze design-based entrepreneurship strategies in the business development of a creative marketing agency through a case study of KAMAR ATAS. The research employs a qualitative approach using a case study method, with secondary data derived from company profiles, business documentation, and relevant literature. The findings indicate that the implementation of design as an entrepreneurship strategy at KAMAR ATAS is manifested through the integration of creative services, the utilization of integrated media, and the strengthening of brand identity across various marketing activities. These strategies contribute to increasing business value and ensuring business sustainability amid competition in the creative industry. This study is expected to provide a conceptual contribution to the discourse on design-based entrepreneurship, particularly in the development of creative marketing agencies. Key Words: Entrepreneurship, Strategic Design, Creative Industry, Creative Marketing Agency
TINJAUAN LITERATUR : MODEL STRATEGI KOMUNIKASI PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Fristaloka, Gina Dwi; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19527

Abstract

The rapid development of technology today, especially in digital marketing for Micro, Small and Medium Enterprises (MSMEs), often causes MSME players to experience confusion in determining the priorities for using this technology. The abundance of technology tends to be underutilized by MSME players in developing their businesses. This study aims to develop a strategic model applied to an effective technology roadmap for MSMEs to enhance their competitiveness. The methodology employed in this research is based on a systematic literature review of reputable scientific articles published in the last five years (2020-2025). The results of the study formulate a roadmap model consisting of four crucial stages: (1) The foundation & readiness phase, which focuses on legality and financial literacy; (2) The transaction & capital access phase, which emphasizes the adoption of marketplaces and digital payments; (3) Engagement & Ethics Phase, which prioritizes creative content and storytelling; and (4) Integration & Sustainability Phase, which implements CRM and supply chain management. This study concludes that marketing communication strategies in the digital era cannot be implemented simultaneously. The main implication of this study emphasizes that digital marketing failures are often caused by weak foundations. Therefore, MSMEs are advised not to jump straight into complex technologies without first addressing legal and operational fundamentals to ensure business sustainability. Key Words: Digital marketing, Marketplace, MSME, Roadmap, Social Commerce
ANALISIS KOMPARATIF DESAIN KEMASAN PRODUK SABUN BATANG JENAMA FRAGRANDE PASAR DOMESTIK DAN EKSPOR BERDASARKAN ELEMEN VISUAL PADA TEORI DESAIN KEMASAN Sugilar, Audya Pridita; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19628

Abstract

Fragrande is an Indonesian local brand offering beauty care products consisting of body care and fragrance items. The brand plans to expand into international markets by introducing several products, including bar soap, body mist, nourishing hair oil, perfume oil, and face mist. Differences in target markets cause a product to adopt different packaging designs between domestic and export distribution. These changes involve visual design elements that shape the product’s character. This study aims to analyze the differences in visual elements of the packaging of Fragrande bar soap for domestic and export markets based on the visual elements in the packaging design theory of Klimchuk and Krasovec. The research employs a descriptive qualitative comparative method through visual observation of Fragrande bar soap packaging. The analysis is conducted by identifying packaging visual elements, including color, typography, layout, space, and material, and examining them through the design principles of balance, hierarchy, contrast, unity, and simplicity. The urgency of this research lies in contributing academically to visual communication design studies in product packaging, providing a reference for designers in developing packaging for global markets, and demonstrating that design changes are not merely aesthetic but function as a visual positioning strategy. The results show that the domestic packaging tends to present a dense and informative visual structure, whereas the export packaging displays a simpler composition emphasizing an emotional experience approach through hierarchy. Key Words: packaging, branding, local products, export products, design communication visual
Co-Authors Adani Ghina Puspita Sari Adhea Vinora Putri Adilah, N Agis Abdi Rafdhi Agis Abhi Rafdhi Agung Nugraha Agus Mulyana Agustin, Nada Delia Akbar, Aldi Mohamad Albar, Chepi Nur Asep Bayu Dani Nandiyanto Asep Koswara Bachtiar, Adam Mukharil Burhanuddin Burhanuddin Chepi Nur Albar Cindy Nuke Mardika Daniel Maruli Dedi Sulistiyo Soegoto Dicky Kurniawan Dina Oktafiani Elfiyah, E Fadillah, Ismail Hudan Firmansyah Firmansyah Fitri Febriyanti Fristaloka, Gina Dwi Hayati, Euis Neni Hayin Ananta Herman Soegoto Herry Saputra Ilham Zaki Iluh Sri Purwani Irine Sofianty Jumansyah, Rizky Kamil, N H Lia Warlina Luckyardi, Senny M Mulyanto Makalalag, Sukiman Maryati, Mari Mohamad Akbar, Aldi Muhammad Ananta Hafidz Muhammad Habibi Putera Muhammad Ikhlas Naufalsyah Ranau Muhammad Irfan Nada Archy Dhafina Nadia Tahiyyah Alifia Natalia, Tri Widiati Novia Aenu Rizqi Nurintang Nurintang Nurul Amelia Puri Swastika Gusti Krisna Dewi Putera, Muhammad Habibi Rafdhi, Agis Abhi Ragadhita, Risti Rahma Wahdiniwaty Rahma Wahdiniwaty Rahmadani, Indri Kristanty Raka Pradana Kostarian Rania Febiananda Rina Maryanti Rizky Jumansyah Rofi Fadilah Madani Saputra, Herry Senny Luckyardi Shinta Wanda Kusuma Modjo Soegoto, Dedi Sulistiyo Sri Supatmi Sri Supatmi Sri Yuliawati Sugilar, Audya Pridita Sugiyono, Imanuel Eko Anggun Sumitra, Irfan Dwiguna Suryatno Wiganepdo Soegoto Sutisnawati, Yayah Tarso, Tarso Theresia Valentina Lumban Gaol Tiara Salsabila Tri Widianti Natalia Wellga Berlianti Zanjabil Zulkarnain