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All Journal Trikonomika: Jurnal Ekonomi IJoLE: International Journal of Language Education JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Language Learning and Assessment
Luckyardi, Senny
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE IMPACT OF DIVIDEND POLICY AND CAPITAL STRUCTURE ON FIRM VALUE IN AGRICULTURAL SECTOR Luckyardi, Senny; Agustini, Kamelia; Nugraha, Nugraha; Sari, Maya
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 11 No. 1: Desember 2021
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v11i1.5717

Abstract

This study aims to determine the effect of Dividend Policy and Capital Structure on Agricultural Sector’s Company Value. The research method used in this study is verification method with quantitative approach. The case study was conducted on agricultural sector companies listed on the Indonesia Stock Exchange in 2015-2019. The sample used is Price Book Value (PBV) and Debt to Equity Ratio (DER) in 14 agricultural sector companies obtained from Financial Statements published on the Indonesia Stock Exchange website: www.idx.co.id for the period 2015-2019. The results showed that the variables of Dividend Policy and Capital Structure had a negative and not significant effect on company value.
Linguistic Technopreneurship in Business Success Digitalization for Small Medium Enterprises in West Java: Implication for Language Education Suprayogi, Yogi; Luckyardi, Senny; Kurnia, Dede; Khairusy, Mirza Abdi
International Journal of Language Education Vol. 8, No. 2, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v8i2.64117

Abstract

The increase in borderless digital-based business competition shows how language education is impacted by neoliberalism in this global era. We explore how linguistic technopreneurship (LT) roles is increasingly constructed as a form of linguistic entrepreneurship to exploit language-related resources to enhance one's socioeconomic value strategically. This research aims to critically examine the influence of LT toward business success digitalization for Small Medium Enterprises in West Java  and it’s implication for Language Education. The research also focusing on the creation of novelty, namely linguistic technopreneurship (LT), which is a refinement of entrepreneurial linguistics (EL). LT is expected to be able to explain how linguistic entrepreneurship can be indexed from two different aspects, namely how to package language education and digital business success. We then discuss under what conditions the notion of linguistic technopreneurship can be applied to digital platform-based business settings and what kind of contradictions this gives rise to. The method used is quantitative, and it involves carrying out SEM analysis. A non-probability sampling technique was used to obtain a minimum of 250 Micro, Small and Medium Enterprises and Industry owners who run their businesses through digital platforms in West Java province, which is the province with the most significant number of Micro, Small and Medium Enterprises and Industries in Indonesia. The research results show that LT significantly influences the success of business success and impact the language education practice. It can be concluded that language education is an added value for a person and influences socioeconomic success.
PEMASARAN KULINER INDONESIA BERBASIS DIGITAL MARKETING SEBAGAI SARANA GASTRO DIPLOMASI Luckyardi, Senny; Apriliani, Diva Anindita
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.968

Abstract

Penelitian ini bertujuan untuk mengkaji pemasaran kuliner berbasis digital sebagai alat Gastro Diplomacy. Mempromosikan kuliner asli Indonesia ke negara lain dapat memajukan perekonomian negeri. Penelitian ini menggunakan data kualitatif dengan mengumpulkan berbagai artikel dan jurnal serta menganalisis kuesioner. Hasil penelitian ini adalah media digital efektif untuk meningkatkan pemasaran kuliner lokal sebagai alat Gastro Diplomasi. Melalui media digital, kuliner dapat dikenal dan dijelajahi generasi muda serta dapat mempopulerkan budaya Indonesia yang kaya aneka rempah dan menghasilkan banyak kuliner dari ramuan ini. Pemasaran berbasis digital dapat memperkenalkan masakan Indonesia yang kaya rempah kepada orang asing sebagai soft power Indonesia dan meningkatkan daya saing usaha kuliner Indonesia.
LITERACY AND RISK MANAGEMENT ON A PERSON'S LEADERSHIP SKILL IN ENTREPRENEURSHIP Soegoto, Eddy Soeryanto; Luckyardi, Senny; Albar, Chepi Nur; Saputra, Herry; Hayati, Euis Neni
TRIKONOMIKA Vol 22 No 2 (2023): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v22i2.10161

Abstract

The purpose of this study is to investigate the impact of literacy and risk management on a person's leadership skill in relation to entrepreneurship. This research approach employs quantitative analysis through deduction by statistically calculating a questionnaire that was distributed to 280 prospective entrepreneur and recent graduates. According to the findings, literacy and risk management variables have a major influence on leadership of an entrepreneur in a comprehensive manner, either partially or impartially. As a result, in entrepreneurship, it is vital to equalize these qualities in order to promote individual leadership, which will benefit a good corporate culture. In conclusion, entrepreneurial skill must focus on the development of the hard skill and soft skill including literacy and risk management that will give long-term benefits in order to maintain a healthy and friendly work culture.
Language Skills in Business Context: A Bibliometric Analysis Using the VOS Viewer Application Suprayogi, Yogi; Luckyardi, Senny; Kurnia, Dede; Khairusy, Mirza Abdi
Journal of Language Learning and Assessment Volume 2, Number 1, June 2024
Publisher : Naifaderu Cipta Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71194/jlla.v2i1.109

Abstract

Purpose The purpose of this study is to use VOSviewer to conduct a bibliometric examination of language skills in a business context. A quantitative description method is employed in this investigation. Methodology The data utilized in this study came from Google Scholar search results for the term "Language skills in business context," which were obtained utilizing the publish or perish program. The data source was taken from the Google Scholar database for the period 2013 – 2023. The total documents found during the last 10 years were 616 documents. Results/Findings Based on the research results, it was found that the number of publications regarding the test language skills in business contex experienced fluctuations. The results of mapping the article data produce three forms of visualization, namely network visualization, overlay, and density. Implications The study provides valuable insights into the evolution, methodologies, and trends within research on language skills in a business context, emphasizing the importance of bibliometric analysis in understanding scholarly landscapes.
SMART UNIVERSITY IMAGE: FROM BRANDING TO MARKETING STRATEGY IN PRIVATE UNIVERSITIES Luckyardi, Senny; Hurriyati, Ratih; Disman, Disman; Dirgantari, Puspo Dewi
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7741

Abstract

The objective of the research is to analyze how Smart University Image can be a marketing strategy in private universities. The paper proposed a revised construct of brand image in smart university domain that is Smart University Image (SUI). The new construct of SUI will contribute to more appropriate university marketing strategy in highly competitive market in digital era. In addition, the research is aimed to discover SUI influence toward students’ satisfaction. This study employed a quantitative methodology, supported by study literature. Structural Equation Method is applied to analyse relationship between variables. The paper reveals that SUI able to increase student satisfaction by mediating it from Value Co Creation. It also means that SUI can be used as marketing strategy by promoting advanced technology toward Gen Z as the student’s candidate. Furthermore, the proposal of a new construct, namely SUI, becoming a more appropriate and integrated term for marketing strategy in the SU domain.
Co-Authors Agustini, Kamelia Albar, Chepi Nur Apriliani, Diva Anindita Dede Kurnia, Dede Disman, Disman Eddy Soeryanto Soegoto Hayati, Euis Neni Maya Sari Mirza Abdi Khairusy Nugraha Nugraha Puspo Dewi Dirgantari Ratih Hurriyati Saputra, Herry Yogi Suprayogi Sugandi