Article Per Year (5 Year)
p-Index From 2021 - 2026
3.595
P-Index
This Author published in this journals
All Journal Jurnal Penyuluhan Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Avant Garde Journal La Sociale Jurnal Riset Jurnalistik dan Media Digital Ranah Research : Journal of Multidisciplinary Research and Development Mediator: Jurnal Komunikasi
Agustinus Rusdianto Berto, Agustinus Rusdianto
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
ANALISIS TEKS DAN JARINGAN PROMOSI MEDIA SOSIAL YOUTUBE MOBIL LISTRIK IONIQ 5 MENGGUNAKAN METODE SNA Lydia Natasha Hadiwinata; Bherta Sri Eko Murtiningsih; Agustinus Rusdianto Berto
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.1-18

Abstract

Era digital telah memberi bentuk baru dalam komunikasi pemasaran. Perusahaan mulai beralih menggunakan kanal media sosial sebagai sarana untuk mempromosikan produk mereka. Salah satu platform yang sering digunakan untuk media promosi adalah YouTube. Salah satu yang paling hangat dibicarakan di awal 2022 adalah inovasi mobil listrik yang pertama kali dirakit di Indonesia. Penelitian ini bertujuan untuk : 1) menganalisis dan mengevaluasi proses penyebaran informasi promosi tentang mobil listrik IONIQ 5 yang diproduksi oleh Hyundai Motors Indonesia pada platform YouTube; 2) mengidentifikasi sentimen negatif, positif dan netral di kolom komentar promosi video YouTube; 3) mengidentifikasi proses adaptasi inovasi yang terbentuk melalui perbincangan di kolom komentar. Penelitian ini menggunakan metode analisis teks dan jaringan dengan software Netlytic. Hasil penelitian menunjukkan bahwa Hyundai Motors Indonesia berhasil membangun kesadaran merek mobil listrik, dan konsumen Indonesia sudah sadar bahwa ada sebuah inovasi baru yang muncul, tertarik dengan produk inovatif tersebut (interest), dan melakukan uji coba mental terhadap mobil listrik (evaluation), namun belum banyak yang sudah melakukan uji coba langsung (trial), dan memutuskan untuk menggunakan produk inovasi tersebut terus menerus (adoption). Penelitian ini diharapkan dapat membantu pelaku komunikasi pemasaran dalam menggunakan YouTube sebagai salah satu alat komunikasi pemasaran digital, memperkenalkan sebuah produk inovasi baru, dan membangun kesadaran merek.
Optimisme saat pandemi: strategi storytelling pada video promosi destinasi pariwisata super prioritas Dian Nuranindya; Agustinus Rusdianto Berto; Anabel Yevina Mulyadi Wahyu
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.5446

Abstract

As domestic tourist arrivals begin to grow amid the easing of the Covid-19 pandemic in Indonesia, the Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia is optimistic about the revival of the tourism sector in 2021. For this reason, the Ministry of Tourism and Creative Economy produces promotional videos for Wonderful Indonesia storytelling style that prioritizes super priority tourist destinations. This study aims to evaluate the use of digital storytelling strategies in promotional video content for Lake Toba, Lombok, Labuan Bajo, and Borobudur. The exploratory sequential mixed methods design was used to obtain qualitative and quantitative data. Based on directed qualitative content analysis using the concept of storytelling heroes journey structure, the four video contents highlight the domination of hero characters in the story structure. However, the most complete content of heroic characters is found in the video for the destination of Borobudur, rather than Lake Toba, which has the highest production costs. Then, based on the results of experimental validation of the findings of previous qualitative data, it was found that the digital storytelling technique used was able to moderately influence the positive image of the four destinations. Digital storytelling for tourism promotion videos in the future needs to integrate the complete structure of heroic stories by involving a variety of supporting characters, both protagonists and antagonists, as well as incorporating elements of economy and pacing in the content
The Effect of Using Storytelling on Destination Image Is Influenced By Experience Berto, Agustinus Rusdianto; Putranto, Teguh Dwi; Wahyu, Anabel Yevina Mulyadi; Kurniawan, Bondan Kartiko
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2162

Abstract

There are still debris of anxiety due to the fatality of the Covid-19 Pandemic which has affected the effect of the tourist experience on the image of the destination of Bali (destination image). This study aims to evaluate the effectiveness of story-telling content on the image of a Bali destination which is mediated by tourist experience or travel experiences in these promotional videos. For this reason, this study tested the theoretical hypothesis of the Elaboration Likelihood Model (ELM) based on the causality relationship between the peripheral route (story-telling variable) and the central route (tourist experience variable) to audience attitudes (destination image variable). In order to achieve this explanatory goal, the researcher uses an experimental method on tourists who have never visited or have visited Bali. The collected data is then tested statistically using path analysis to find the most appropriate causality route model. The results of this study indicate that storytelling does not completely affect the image of the destination but is also influenced by elements of the tourist experience.
Dilahirkan Teknologi, Dikembangkan Manusia: Analisis Jaringan Sosial terhadap Virtual Influencer Harris Salim; Agustinus Rusdianto Berto; Murwani, Endah
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.3942

Abstract

Abstrak. Metahuman merupakan manusia digital yang dilahirkan oleh kemajuan teknologi. Banyak akun-akun sosial media yang memperkenalkan diri mereka sebagai metahuman di Indonesia sendiri metahuman sudah hadir sejak tahun 2018 yang memiliki tampilan menyerupai manusia sehingga metahuman memiliki kemampuan untuk menyampaikan pesan kepada publik dan digunakan untuk kegiatan periklanan digital. Melihat dari salah satu video YouTube dari akun Arbie Seo penelitian ini ditujukan untuk mengetahui tanggapan pengguna YouTube Indonesia tentang fenomena metahuman khususnya Arbie Seo melalui analisis sentimen dan analisis jaringan kelompok menggunakan metode Social Network Analysis (SNA) network. Hasil penelitian menunjukan mayoritas komentar dengan sentimen netral yang menunjukan adanya kebingungan tentang konsep metahuman. Pada jaringan kelompok ditemukan adanya lima klaster yang didominasi oleh komentar dengan sentimen netral. Komentar dengan sentimen negatif memiliki jumlah yang lebih banyak daripada sentimen positif akan tetapi komentar dengan sentimen negatif tidak menyebabkan adanya diskusi pada kolom komentar. Komentar dengan sentimen netral ini jika tidak ditanggapi dengan baik dapat berpotensi memberikan persepsi negatif terhadap metahuman dikarenakan komentar sentimen negatif yang terjadi akibat adanya mispersepsi metahuman dan robot. Komentar dengan sentimen negatif yang meyebutkan robot menunjukan ketakutan dan mengaitkan dengan kiamat. Pengembang metahuman harus dapat memberikan informasi terhadap konsep metahuman agar metahuman dapat dipersepsikan secara positif dan manusia dapat mengadopsi metahuman sebagai inovasi yang dapat membantu kehidupan manusia. Abstract. Metahuman is a digital human being born by technological advances. Many of the social media accounts that introduce themselves as metahuman in Indonesia themselves have been present since 2018 that have a human-like appearance so that metahumans have the ability to convey messages to the public and are used for digital advertising activities. Looking at one of the YouTube videos from Arbie Seo's account, this research aims to find out the responses of YouTube users Indonesia about metahuman phenomena in particular Arbie SEO through sentimental analysis and group network analysis using the Social Network Analysis method. (SNA). The results showed a majority of comments with neutral sentiment that showed confusion about the concept of metahumanism. On the network of groups found five clusters dominated by comments with neutral sentiment. Comments with negative feelings have more than positive feelings, but comments with negative sentiments do not lead to discussion in the comment column. Comments with neutral feelings if not responded well can potentially give a negative perception of metahuman due to negative sentimental comments that occur as a result of misperceptions of meta-humans and robots.
Perang Narasi di Instagram: Analisis Sentimen dan Pola Komunikasi Netizen Terkait Hasil Pilpres 2024 Ming Ho; Agustinus Rusdianto Berto; Endah Murwani
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.3948

Abstract

Abstrak. Kemampuan media sosial dalam menciptakan ruang dialog antara politisi dan publik, serta menarik perhatian pemilih muda, menjadikan media sosial semakin vital bagi politisi untuk melakukan personal branding lewat media sosial. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif untuk menganalisis jaringan komunikasi dan sentimen netizen di media sosial mengenai postingan @IDNTimes pada tanggal 16 Maret 2024 dengan judul "Prabowo-Gibran Menang Pilpres 2024 di 25 Provinsi". Metode Social Network Analysis (SNA) digunakan menganalisa jaringan dan komentar Instagram dengan bantuan aplikasi Voyant dan Gephi 10.1. Studi ini menemukan bahwa perhitungan sentralitas derajat dapat digunakan untuk mengidentifikasi individu-individu yang menonjol. Node @Dinasasmitareal adalah aktor yang paling signifikan dengan nilai centrality tertinggi,  hal ini menunjukkan bahwa akun tersebut menjadi pusat perhatian dalam diskusi. Analisis betweenness centrality menyoroti peran @Dinasasmitareal sebagai perantara utama antara aktor lain dalam jaringan, menegaskan pengaruhnya dalam menghubungkan komunikasi di antara mereka. Sedangkan analisis closeness centrality, kelima aktor yang terlibat menunjukkan tingkat aksesibilitas yang setara dalam berinteraksi di jaringan. Dalam hal teks analisis kata "menang" paling banyak di sebutkan yaitu sebanyak 14 kata. Meskipun kata "menang" sering muncul, namun ada jumlah komentar yang negatif yang mengekspresikan ketidakpuasan atau keraguan terhadap kemenangan Paslon nomor 02. Abstract. The ability of social media to create a dialog space between politicians and the public, as well as attracting the attention of young voters, makes social media increasingly vital for politicians to conduct personal branding through social media. This research uses quantitative and qualitative approaches to analyze netizen communication networks and sentiments on social media regarding the @IDNTimes post on March 16, 2024 with the title “Prabowo-Gibran Wins 2024 Presidential Election in 25 Provinces”. The Social Network Analysis method was used to analyze the network and Instagram comments with the help of the Voyant and Gephi 10.1 applications. This study found that degree centrality calculations can be used to identify prominent individuals. The @Dinasasmitareal node is the most significant actor with the highest centrality value, indicating that the account is the center of attention in the discussion. The betweenness centrality analysis highlights the role of @Dinasasmitareal as the main intermediary between other actors in the network, emphasizing its influence in connecting communication between them. As for the closeness centrality analysis, the five actors involved showed equal levels of accessibility in interacting in the network. In terms of text analysis, the word “menang” was mentioned the most, with 14 words, there was a negative number of comments expressing doubt about the Prabowo-Gibran's victory.
Analisis Isi Pelanggaran Etika Artikel Produk Kesehatan di Apotek Online Medicastore.com Manalang, Archie Rafael; Berto, Agustinus Rusdianto; Utoyo, Arsa Widitiarsa
Jurnal Riset Jurnalistik dan Media Digital Volume 4, No. 1, Juli 2024 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v4i1.4012

Abstract

Abstrak. Apotek online Medicastore.com rutin menerbitkan artikel tentang kesehatan dan produk kesehatan untuk meningkatkan performa di mesin pencari, jumlah kunjungan, dan minat pembeli. Penelitian ini menganalisis artikel yang diterbitkan sepanjang tahun 2022 berdasarkan Etika Pariwara Indonesia dan Kode Etik Usaha Farmasi (KEU Farmasi) Indonesia terkait promosi digital. Hasilnya menunjukkan bahwa Medicastore patuh dalam hal tidak mengeksploitasi ketakutan, tidak menggunakan diagnosis yang tidak pasti, dan tidak membuat klaim manipulatif. Mereka juga konsisten menyediakan informasi lengkap terkait produk kesehatan. Namun, ditemukan kelemahan seperti tingginya pembuatan janji yang belum terjamin, kurangnya klaim yang sesuai dengan Kriteria Umum KEU Farmasi, kurangnya dukungan atau bantahan terhadap klaim yang dinyatakan, dan kurangnya bukti yang berbimbang. Abstract. The online pharmacy Medicastore.com regularly publishes articles about health and health products to improve search engine performance, visitor numbers, and buyer interest. This study analyzes articles published throughout 2022 based on the Indonesian Advertising Ethics and the Indonesian Pharmaceutical Business Code of Ethics (KEU Farmasi) related to digital promotion. The results show that Medicastore complies well by not exploiting fear, not using uncertain diagnoses, and not making manipulative claims. They also consistently provide complete mandatory information regarding the health products discussed. However, there are weaknesses such as the high frequency of unguaranteed promises, the lack of claims that meet the General Criteria of the KEU Farmasi, insufficient support or rebuttals for the claims made, and a lack of weighted evidence.
Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia Bagus Muhamad Adam; Agustinus Rusdianto Berto; Ignatius Haryanto
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220242

Abstract

The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. This study analyzes the digital marketing strategies of BYD and Wuling, two prominent EV brands, focusing on their Instagram content to understand how they target early consumer segments. Using the Diffusion of Innovation Theory as a framework, the study categorizes Instagram content into six main categories, with a deeper analysis of Product Information subcategories. Findings reveal that BYD emphasizes technological innovation, futuristic design, and comfort, aligning well with early adopters' preferences. In contrast, Wuling focuses on comfort and consumer interaction, appealing to a broader audience. The chi-square analysis confirms significant differences in content distribution between the two brands. These results highlight BYD’s strategic alignment with early consumer needs as a key factor in its market leadership. Future research should explore other platforms and consumer responses to optimize EV marketing strategies. This study is limited to Instagram content, and future research should include other social media platforms and consumer interviews for a broader perspective. The study contributes theoretically by advancing the application of diffusion of innovations theory in digital communication and offers practical insights for companies.
The Indirect Comparison of Brand Image Perception of Share a Coke with Campaign Tanasyah, Yacub; Berto, Agustinus Rusdianto; Murwani, Endah
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1554

Abstract

The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.
Pemetaan Youtube sebagai Dasar Pengembangan Strategi Komunikasi Timnas U-23 Zuraida, Evan Akira; Rusdianto Berto, Agustinus; Utoyo, Arsa Widitiarsa
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 6 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Septemb
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i6.1145

Abstract

Studi ini menyoroti peran YouTube dalam perbincangan publik terkait pertandingan sepak bola, khususnya mengenai Tim Nasional Sepakbola U-23 Indonesia melalui YouTube. Masalah yang diidentifikasi adalah rendahnya tingkat interaktivitas dan keterlibatan penggemar dalam diskusi digital. Melalui pendekatan Analisa Jaringan Sosial, data dikumpulkan dari komentar pada video pertandingan dan dianalisis menggunakan perangkat lunak Netlytic untuk memetakan struktur jaringan sosial dan mengidentifikasi aktor-aktor kunci dalam diskusi. Hasil studi menunjukkan bahwa komentar-komentar di YouTube cenderung tersegmentasi ke dalam komunitas-komunitas tertentu dengan interaksi yang minim antara pengguna. Meskipun banyak komentar yang muncul, tingkat interaktivitas masih rendah. Studi ini diharapkan dapat meningkatkan keterlibatan penggemar dan merespons umpan balik secara lebih efektif.
Netizens’ perspectives on police repression in agrarian conflict within Seruyan, Central Kalimantan Martinus Edwin Ferdinand Thanos; Agustinus Rusdianto Berto
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.8265

Abstract

As an agricultural country, Indonesia utilises the land management sector of the community to realise welfare. However, the implementation in the community often causes conflict, as in Seruyan Regency, Central Kalimantan. This research aims to determine how Computer-Mediated Discourse Analysis (CDMA) can show community responses related to conflicts that occur in Bangkal Village, Seruyan Regency, Central Kalimantan. There were five accounts divided into two groups, which dominated and succeeded in providing a stimulus for other social media users to comment on the conflict that occurred. The analysis was conducted using Netlytic with 1074 nodes and 1214 edges. The results of the study found that netizens who commented on KOMPASTV uploads based on context provided views that created their perceptions of the conflict that occurred.
Co-Authors Anabel Yevina Mulyadi Wahyu Anabel Yevina Mulyadi Wahyu Arsa Widitiarsa Utoyo Bagus Muhamad Adam Bherta Sri Eko Murtiningsih Bondan Kartiko Kurniawan Daniel Susilo Dian Nuranindya Dinansyah, Fakhriy Endah Murwani, Endah Francisca Bertha Vistika Putri Harris Salim Ignatius Haryanto Ilya Revianti Sunarwinadi Irmayanti, Dian Juliadi, Rismi Kurniawan, Bondan Kartiko Lydia Natasha Hadiwinata Manalang, Archie Rafael Martinus Edwin Ferdinand Thanos Ming Ho Putranto, Teguh Dwi Ratna Yustisia Purwaningtyas Rustono - Sri Ekomurtiningsih, Bertha Susilo, Daniel Tanasyah, Yacub Teguh Dwi Putranto Trisha Lohanda Wa Ode Wulan Ratnaningsih Wahyu, Anabel Yevina Mulyadi Zuraida, Evan Akira