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All Journal Jurnal Penyuluhan Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Avant Garde Journal La Sociale Jurnal Riset Jurnalistik dan Media Digital Ranah Research : Journal of Multidisciplinary Research and Development Mediator: Jurnal Komunikasi
Agustinus Rusdianto Berto, Agustinus Rusdianto
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Live streaming commerce as communication media at Social Bread Dinansyah, Fakhriy; Susilo, Daniel; Berto, Agustinus Rusdianto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4999

Abstract

Live streaming commerce is the most up-to-date promotional tool connecting sellers and buyers. Social Bread utilizes this phenomenon as an institution that provides services for businesses to optimize product sales through the live-stream commerce method. Social Bread is a medium that bridges the buying and selling process. Much research on similar topics has been conducted, especially from China and the United States. However, little has been done in Indonesia, even though Indonesian businesses and society widely use this feature. This research aims to determine how live-streaming commerce is implemented and how the institution implementing live-streaming commerce becomes a communication medium for conveying messages to the audience. This research uses a qualitative case study methodology through interview techniques with the CEO, VP Operations, and Streamer from Social Bread. As a result, live streaming commerce embodies the Communicator – Medium – Communicator communication process, namely the business represented by the Streamer as the Communicator, an online shopping platform with live streaming features mediated by Social Bread as the medium, and the audience as the Communicant. The process of preparing live-stream commerce on Social Bread starts from implementing the client's brief by the Streamer to get the predicted results: increasing sales from live streaming. The consumers' cognitive responses previously in the audience are recorded, and a report is made to be presented to the client as evaluation material.
Strategi Komunikasi Keberlanjutan untuk Membangun Stakeholder Engagement pada Ekowisata Mangrove Irmayanti, Dian; Sri Ekomurtiningsih, Bertha; Rusdianto Berto, Agustinus
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.20399

Abstract

Provinsi Banten memiliki potensi mangrove sangat besar. Salah satunya adalah hutan mangrove yang berada di desa patikang, yang sedang dikembangkan menjadi Program Pengembangan Edu-Ekowisata Lembur Mangrove Patikang. Namun, Perbedaan kepentingan dan tujuan di antara para pemangku kepentingan dapat mempersulit pengambilan keputusan dan implementasi, sehingga menekankan perlunya dialog dan negosiasi yang terbuka. Penelitian ini bertujuan untuk mengetahui strategi komunikasi keberlanjutan untuk membangun stakeholder engagement. Penelitian ini menggunakan penelitian kualitatif dengan paradigma post-positivisme dan metode studi kasus Tunggal. dengan Pemilihan informan dilakukan dengan metode purposive sampling. Penelitian ini menggunakan teknik keabsahan triangulasi data, dan teknik analisis data menggunakan pencocokan pola. Dalam konteks pengembangan pariwisata berkelanjutan, strategi komunikasi keberlanjutan memainkan peran yang sangat penting dalam membangun keterlibatan stakeholder. Strategi communication for sustainability menekankan pentingnya komunikasi yang terintegrasi dan partisipatif. Pendekatan ini mendorong keterlibatan aktif dari semua pemangku kepentingan dalam proses komunikasi, sehingga menciptakan dialog yang konstruktif dan saling menghargai. Kolaborasi model komunikasi hypercube menawarkan perspektif multidimensional dalam memahami interaksi antara berbagai elemen komunikasi.
Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park Berto, Agustinus Rusdianto; Murwani, Endah
Jurnal Ilmu Komunikasi Vol 20 No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.5062

Abstract

Through the perspective of partnership for Sustainable Development Goals (SDGs 17th), this study aims to identify and describe the information gaps among stakeholders of the dive tourism industry of Komodo National Park as one of the super-priority tourism destinations in Indonesia. Researchers studied documents, performed field observation, and conducted in-depth interviews with 20 stakeholders. Qualitative content analysis revealed several notable findings. First, the information gaps among stakeholders are generally linked to knowledge disparity about tourism-technical and local sociocultural issues. Sociocultural information, particularly on environment preservation issues, shows the tendency to predominate everyday discourse rather than tourism technical information. Second, the foreigner community appears to be better than local stakeholders at mastering the sociocultural information discourse, particularly in terms of collaboration on environment preservation information. Further studies are needed to examine the interaction among actors predominating the sociocultural information management and their strategies to collaborate in maximizing the role of Destination Management Organization-Destination Governance (DMO-DG).
Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia Bagus Muhamad Adam; Agustinus Rusdianto Berto; Ignatius Haryanto
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220242

Abstract

The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. This study analyzes the digital marketing strategies of BYD and Wuling, two prominent EV brands, focusing on their Instagram content to understand how they target early consumer segments. Using the Diffusion of Innovation Theory as a framework, the study categorizes Instagram content into six main categories, with a deeper analysis of Product Information subcategories. Findings reveal that BYD emphasizes technological innovation, futuristic design, and comfort, aligning well with early adopters' preferences. In contrast, Wuling focuses on comfort and consumer interaction, appealing to a broader audience. The chi-square analysis confirms significant differences in content distribution between the two brands. These results highlight BYD’s strategic alignment with early consumer needs as a key factor in its market leadership. Future research should explore other platforms and consumer responses to optimize EV marketing strategies. This study is limited to Instagram content, and future research should include other social media platforms and consumer interviews for a broader perspective. The study contributes theoretically by advancing the application of diffusion of innovations theory in digital communication and offers practical insights for companies.
From Home to Digital Space: Mapping the Culture of Family Verbal Violence in Adolescent Cyberbullying Endah Murwani; Agustinus Rusdianto Berto; Teguh Dwi Putranto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/7yk6bf08

Abstract

Cyberbullying among adolescents is often examined through technological and psychological perspectives, while the role of family communication as a cultural space shaping aggressive behavior has received less attention. Verbal violence within the family as a communication practice is assumed to contribute to an increased risk of adolescent involvement in cyberbullying. This study used a descriptive survey method with a questionnaire instrument. Data were collected from 1,481 high school students in four cities in Indonesia: Mataram, Pontianak, Medan, and Makassar. The questionnaire investigated exposure to violence within the family, verbal violence practices in the form of negative labeling and harassment between family members. Data were analyzed descriptively to identify dominant patterns of verbal violence culture in family communication. The results showed that most adolescents were exposed to violence, especially arguments within the family. In addition, they experienced verbal violence through negative labeling based on physical characteristics, habits, and traits. These findings indicate that a culture of verbal violence in the family has the potential to be the root of adolescent aggressive behavior in the digital space. This study recommends the importance of a cultural and family approach in developing strategies and literacy models for preventing cyberbullying.
Co-Authors Anabel Yevina Mulyadi Wahyu Anabel Yevina Mulyadi Wahyu Arsa Widitiarsa Utoyo Bagus Muhamad Adam Bherta Sri Eko Murtiningsih Bondan Kartiko Kurniawan Daniel Susilo Dian Nuranindya Dinansyah, Fakhriy Endah Murwani, Endah Francisca Bertha Vistika Putri Harris Salim Ignatius Haryanto Ilya Revianti Sunarwinadi Irmayanti, Dian Juliadi, Rismi Kurniawan, Bondan Kartiko Lydia Natasha Hadiwinata Manalang, Archie Rafael Martinus Edwin Ferdinand Thanos Ming Ho Putranto, Teguh Dwi Ratna Yustisia Purwaningtyas Rustono - Sri Ekomurtiningsih, Bertha Susilo, Daniel Tanasyah, Yacub Teguh Dwi Putranto Trisha Lohanda Wa Ode Wulan Ratnaningsih Wahyu, Anabel Yevina Mulyadi Zuraida, Evan Akira