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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education JOURNAL OF SCIENCE AND SOCIAL RESEARCH Oikonomia : Journal of Management Economics and Accounting
Muammar Revnu Ohara
Universitas Lancang Kuning
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Exploring the Relationship Between Entrepreneurial Mindsets and Business Success: Implications for Entrepreneurship Education Mesri Welhelmina Nisriani Manafe; Muammar Revnu Ohara; Silvy Sondari Gadzali; Muhammad Ade Kurnia Harahap; Abu Muna Almaududi Ausat
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2238

Abstract

Entrepreneurship is becoming an increasingly popular topic these days. Many people are interested in becoming an entrepreneur and developing their own business. However, not everyone has the ability to become a successful entrepreneur. There are several factors that can influence business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to explore the relationship between entrepreneurial mindset and business success and to discuss the implications for entrepreneurship education. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. This study shows that there is a positive relationship between entrepreneurial mindset and business success. Entrepreneurial mindset consists of five main dimensions namely opportunity orientation, innovativeness, proactiveness, self-confidence and risk tolerance. Entrepreneurs who have a strong entrepreneurial mindset are more likely to achieve success in their business. The study also suggests that teaching entrepreneurship should focus on developing entrepreneurial mindset to prepare students to become successful entrepreneurs in the future.
OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES Wahyudin Rahman; Ansir Launtu; Muammar Revnu Ohara; Muhammad Asir; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14550

Abstract

Omnichannel marketing has emerged as a critical strategy for businesses aiming to provide seamless consumer experiences across online and offline platforms. This article explores the effectiveness of omnichannel strategies in bridging the gap between digital and physical consumer interactions through a literature review of studies published since 2020. Key components such as integrated technology, personalized customer engagement, and consistent brand messaging are analyzed for their role in enhancing customer satisfaction and loyalty. The findings reveal that successful omnichannel strategies require a deep understanding of consumer behavior, robust data analytics, and alignment between online and offline operations. Practical recommendations are provided to help businesses implement effective omnichannel frameworks, emphasizing the importance of technological integration and customer-centric approaches. This study contributes to the growing body of literature by synthesizing contemporary research and offering actionable insights for improving consumer experiences in a multi-channel environment.
Entrepreneurship-Based Economic Education: Enhancing the Young Generation's Ability to Deal with Job Market Uncertainty in the Digital Era Muammar Revnu Ohara; Yeni Yeni; Ni Nyoman Suarniki; Dewi Setiawati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.419

Abstract

The rapid development of digital technology has changed the structure of the economy and labor market patterns, requiring the younger generation to have adaptive and innovative skills. The uncertainty of the labor market in the digital era requires the integration of economic education with an entrepreneurial approach to strengthen competitiveness. This study aims to analyze the role of entrepreneurship-based economic education in enhancing the ability of the younger generation to cope with labor market dynamics. The method used is a literature review with a systematic search of journal articles, academic books, conference proceedings, research reports, and education policy documents. Literature sources were obtained from Google Scholar, Scopus, and ScienceDirect using the keywords entrepreneurship-based economic education, youth skills, labor market uncertainty, and digital era. The findings indicate that entrepreneurship-based economic education positively contributes to developing adaptive skills, creativity, and self-confidence among the younger generation, enabling them to respond to rapid changes in the digital labor market. The conclusion emphasizes that integrating entrepreneurship into economic education should be a priority in the curriculum to prepare graduates not only as job seekers but also as job creators. The implications of this research encourage the design of higher education programs that are responsive to the challenges of the digital economy and technological disruption.
THE INFLUENCE OF CASHIER SYSTEM DEVELOPMENT TRAINING USING PYTHON IPYWIDGETS ON BASIC PROGRAMMING SKILLS Septiandi Putra; Muammar Revnu Ohara; Vebby Vebby
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.16084

Abstract

This study aims to analyze the effect of cashier system development training using Python Ipywidgets on the basic programming skills of students at SMA PGRI Pekanbaru. A quantitative approach was applied using a pre-experimental one-group pretest-posttest design. The sample consisted of 40 students who completed the training and both pre-test and post-test sessions. The research instrument was a multiple-choice test based on core programming competency indicators. Results showed an increase in the average score from 46.75% to 64.63%, with a gain of 17.88%. Inferential statistical analysis using a paired sample t-test confirmed a statistically significant improvement (p < 0.05). These findings indicate that real project-based training supported by interactive media such as Ipywidgets effectively enhances students’ understanding of fundamental programming concepts and strengthens digital literacy at the secondary school level.
VIRAL ATAU TENGGELAM? STRATEGI KOMUNIKASI DIGITAL PADA PROMOSI RBR 2025 DI INSTAGRAM Muammar Revnu Ohara; Yogo Turnandes; Vebby Vebby
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4107

Abstract

Abstract: This study aims to analyze digital communication strategies used in the RBR 2025 promotional campaign through the Instagram platform. Employing a qualitative case study approach, the research explores communication practices applied by three actively involved promotional accounts during the campaign. Data were collected through post observation, in-depth interviews with social media managers, and digital content analysis. The results reveal that visual storytelling, the use of Reels features, thematic hashtags, and collaboration with micro-influencers contributed significantly to audience engagement. However, challenges were found in maintaining message consistency and adapting to Instagram's algorithm dynamics. The study concludes that the success of digital promotion is closely related to the ability to adapt to user interaction patterns and mastery of platform-specific content formats. Keyword: digital communication; Instagram; campaign promotion; RBR 2025; content strategy Abstrak: Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang digunakan dalam kampanye promosi RBR 2025 melalui platform Instagram. Dengan pendekatan kualitatif studi kasus, penelitian ini menelusuri praktik komunikasi yang diterapkan oleh tiga akun promosi yang aktif selama rangkaian kampanye. Teknik pengumpulan data dilakukan melalui observasi unggahan, wawancara mendalam dengan pengelola akun media sosial, serta analisis konten digital. Hasil penelitian menunjukkan bahwa strategi berbasis storytelling visual, pemanfaatan fitur Reels, penggunaan hashtag tematik, dan kolaborasi dengan mikro-influencer berkontribusi terhadap peningkatan keterlibatan audiens. Namun demikian, terdapat kendala dalam kesinambungan pesan serta adaptasi terhadap dinamika algoritma Instagram. Penelitian ini menyimpulkan bahwa keberhasilan promosi digital sangat dipengaruhi oleh kemampuan adaptasi terhadap pola interaksi pengguna dan penguasaan format konten platform. Kata kunci: komunikasi digital; Instagram; promosi kampanye; RBR 2025; strategi
Co-Authors Dewi Setiawati Klemens Mere LAUNTU, ANSIR Mesri Welhelmina Nisriani Manafe Muhammad Ade Kurnia Harahap Muhammad Asir Ni Nyoman Suarniki Septiandi Putra Silvy Sondari Gadzali Vebby Vebby Wahyudin Rahman Yeni Yeni Yogo Turnandes