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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Journal of Ekonomics, Finance, and Management Studies Oikonomia : Journal of Management Economics and Accounting
Muammar Revnu Ohara
Universitas Lancang Kuning
Religion Economics, Econometrics & Finance Education

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Exploring the Relationship Between Entrepreneurial Mindsets and Business Success: Implications for Entrepreneurship Education Mesri Welhelmina Nisriani Manafe; Muammar Revnu Ohara; Silvy Sondari Gadzali; Muhammad Ade Kurnia Harahap; Abu Muna Almaududi Ausat
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2238

Abstract

Entrepreneurship is becoming an increasingly popular topic these days. Many people are interested in becoming an entrepreneur and developing their own business. However, not everyone has the ability to become a successful entrepreneur. There are several factors that can influence business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to explore the relationship between entrepreneurial mindset and business success and to discuss the implications for entrepreneurship education. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. This study shows that there is a positive relationship between entrepreneurial mindset and business success. Entrepreneurial mindset consists of five main dimensions namely opportunity orientation, innovativeness, proactiveness, self-confidence and risk tolerance. Entrepreneurs who have a strong entrepreneurial mindset are more likely to achieve success in their business. The study also suggests that teaching entrepreneurship should focus on developing entrepreneurial mindset to prepare students to become successful entrepreneurs in the future.
OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES Wahyudin Rahman; Ansir Launtu; Muammar Revnu Ohara; Muhammad Asir; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14550

Abstract

Omnichannel marketing has emerged as a critical strategy for businesses aiming to provide seamless consumer experiences across online and offline platforms. This article explores the effectiveness of omnichannel strategies in bridging the gap between digital and physical consumer interactions through a literature review of studies published since 2020. Key components such as integrated technology, personalized customer engagement, and consistent brand messaging are analyzed for their role in enhancing customer satisfaction and loyalty. The findings reveal that successful omnichannel strategies require a deep understanding of consumer behavior, robust data analytics, and alignment between online and offline operations. Practical recommendations are provided to help businesses implement effective omnichannel frameworks, emphasizing the importance of technological integration and customer-centric approaches. This study contributes to the growing body of literature by synthesizing contemporary research and offering actionable insights for improving consumer experiences in a multi-channel environment.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
Entrepreneurship-Based Economic Education: Enhancing the Young Generation's Ability to Deal with Job Market Uncertainty in the Digital Era Muammar Revnu Ohara; Yeni Yeni; Ni Nyoman Suarniki; Dewi Setiawati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.419

Abstract

The rapid development of digital technology has changed the structure of the economy and labor market patterns, requiring the younger generation to have adaptive and innovative skills. The uncertainty of the labor market in the digital era requires the integration of economic education with an entrepreneurial approach to strengthen competitiveness. This study aims to analyze the role of entrepreneurship-based economic education in enhancing the ability of the younger generation to cope with labor market dynamics. The method used is a literature review with a systematic search of journal articles, academic books, conference proceedings, research reports, and education policy documents. Literature sources were obtained from Google Scholar, Scopus, and ScienceDirect using the keywords entrepreneurship-based economic education, youth skills, labor market uncertainty, and digital era. The findings indicate that entrepreneurship-based economic education positively contributes to developing adaptive skills, creativity, and self-confidence among the younger generation, enabling them to respond to rapid changes in the digital labor market. The conclusion emphasizes that integrating entrepreneurship into economic education should be a priority in the curriculum to prepare graduates not only as job seekers but also as job creators. The implications of this research encourage the design of higher education programs that are responsive to the challenges of the digital economy and technological disruption.
Co-Authors Abu Muna Almaududi Ausat Andreas Recki P. Andriya Risdwiyanto Dewi Setiawati Klemens Mere LAUNTU, ANSIR Melvin Krisdiana Djami Rane Mesri Welhelmina Nisriani Manafe Muhammad Ade Kurnia Harahap Muhammad Asir Ni Nyoman Suarniki Silvy Sondari Gadzali Wahyudin Rahman Yeni Yeni Yeni