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All Journal JURNAL BISNIS STRATEGI Diponegoro Journal of Management Journal of Economics, Business, & Accountancy Ventura Syntax Literate: Jurnal Ilmiah Indonesia DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Research Horizon IIJSE Economic and Business Horizon
Amie Kusumawardhani, Amie
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Culinary-Gastronomic Value Advantage in a Competitive Dynamic Market: A Service-Dominant Logic Perspective Ferdinand, Augusty Tae; Kinasih, Raras Sekar; Kusumawardhani, Amie; Idris, Idris; Pangestuti, Irene Rini Demi; Hersugondo, Hersugondo
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3356

Abstract

Since there are inconsistent findings on the influence of entrepreneurial orientation on business performance, we aim to develop a conceptual model to explain how an entrepreneurial orientation has the potential to enhance business performance. We develop a concept of culinary-gastronomic value advantage as mediation for entrepreneurial orientation to improve business performance effectively. We examine the model by involving 241 owner-managers of micro and small-sized enterprises in the food industry, whose results were analyzed using SEM-AMOS software. This study’s results indicate that the culinary-gastronomic value advantage derived from the Service-Dominant Logic (SDL) theory is an acceptable solution as mediation for entrepreneurial orientation and performance. Another important finding is that the entrepreneurial orientation and culinary-gastronomic value advantages are highly dependent on the level of risk consciousness on the competitive pressures that occur in the market. This study brings several theoretical implications to service-dominant logic theory, particularly on value accentuation in the form of culinary-gastronomic value advantage for enhancing performance.
Effectiveness of Implementation and Management of E-Makaryo Application in Reducing Unemployment Rate in Central Java Province Salsabila Puspitasari, Azzahra; Intan Setianingrum, Putri; Wahyu Setiawan, Abraham; Hidayati, Retno; Kusumawardhani, Amie
Iapa Proceedings Conference 2023: New Public Governance: Reflection on Administration Science
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2023.887

Abstract

The E-Makaryo application is a labor market application that is presented online and developed by the Central Java Provincial Government. The E-Makaryo application which was formed through the Decree of the Head of the Central Java Provincial Manpower and Transmigration Office Number 1024 of 2020 concerning the Online Job Exchange and Labor Market Information Service System (E-Makaryo) in 2020 is managed directly by the Government. Central Java Provincial Manpower and Transmigration Office. In this regulation, there are 9 main objectives for its implementation in the hope of reducing unemployment in Central Java Province. The purpose of this study is to determine the level of effectiveness of the E-Makaryo application in reducing unemployment in Central Java. This research will involve application providers and also users, namely the people of Central Java. The research method uses descriptive qualitative method with data collection techniques through in-depth observation and other supporting data. The theory used in this research is Hoffman and Bateson's development theory of services (action, effort, or performance). Another theory used is the 4 characteristics of effectiveness proposed by (Steers, 1985). The results of this study indicate that the application of the E-Makaryo online job market has not reached the maximum stage caused by the lack of activities to encourage people to recognize and use the E-Makaryo application. Other factors such as supporting information on the application system and service channel factors are still many obstacles in using the E-Makaryo application considering that the application still often causes errors. Based on these problems, researchers have suggestions for application providers to actively conduct socialization to introduce and encourage people, especially Central Java, to use the E-Makaryo application. In addition, application providers can also continue to improve the system by completing the information needed by the community.
The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge Mulya, Epifania Adita Wijaya; Kusumawardhani, Amie
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.90-103

Abstract

This study aims to analyse the effect of Green Marketing on Customer purchase intention by using two intervening variables, which are Green Brand Knowledge and Customer concern and beliefs, especially on Unilever customers in Indonesia. In order to analyse the relationship between Green Marketing, customer concern and beliefs, green brand knowledge, and customer purchase intention, a research framework was developed using the Theory of Planned Behaviour. The number of samples used in this study was 192 respondents representing Indonesia. Those respondents came the age of over 17 years old and over, also aware of Unilever as a brand. The Analysis Moment of Structural (AMOS) program was used as a tool for the quantitative and structural analysis of the data utilising the Structural Equation Modelling (SEM) method. The results indicate that Green Marketing positively and significantly affects Green Brand Knowledge and Customer Concern and Beliefs. Also, Green Brand Knowledge and Customer Concern and Beliefs positively and significantly affect Customer Purchase Intention. Moreover, Green Brand Knowledge and Customer Concern and Beliefs have proven to mediate Green Marketing and Customer Purchase Intention. Accordingly, all of the hypotheses in this were accepted. 
ANALISIS PENGARUH LIVE STREAMING SHOPPING, PRICE DISCOUNT, DAN EASE OF PAYMENT TERHADAP IMPULSE BUYING (Studi pada Pengguna Platform Media Sosial TikTok Indonesia) Nurhaliza, Putri; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT These days, the competition in electronic commerce is increasingly competitive. Business actors will continue to strive to increase product sales, one of which is by stimulating consumers to make unplanned purchases or impulse buying. Strategies that can be applied by business actors to stimulate consumers to do impulse buying are optimizing the use of the live streaming shopping platform e-commerce feature, implementing a price discount promotion strategy and by providing convenience in the payment process. This research was conducted with the aim of examining the effect of Live Streaming Shopping, Price Discounts, and Ease of Payment on Impulse Buying among Indonesian TikTok users. This research is classified as a quantitative research. The sample collection technique used is non-probability sampling with purposive sampling technique. Through distributing questionnaires, a sample of 112 respondents was collected which met the criteria to represent the study population, namely Indonesia TikTok users. The data that has been collected was analyzed using multiple linear analysis methods through SPSS 26 software. The results of data processing from this study show that partially Live Streaming Shopping and Price Discounts have a positive and significant influence on Impulse Buying. Meanwhile, Ease of Payment does not have a significant effect on Impulse Buying. Simultaneously, Live Streaming Shopping, Price Discounts, and Ease of Payment have a positive and significant influence on Impulse Buying
PENGARUH PROGRAM LOYALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Starbucks Coffee Indonesia) Nugraha, Raihan Ananta; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Nowadays, loyalty programs are a marketing strategy that presents programs or incentives aimed at consumers who remain loyal. A carefully crafted loyalty program can improve brand image by providing customers with a positive experience and unique benefits, which ultimately increases customers' positive brand image of the brand. loyalty programs and brand image are used by companies to collect information and increase customer loyalty and customer satisfaction. This research seeks to explore the impact of loyalty programs and brand image on customer loyalty with customer satisfaction as a mediating variable. This research was designed using a questionnaire and measured using the Semantic Differential Scale. Data collection was carried out using a questionnaire method distributed using Google Form. The sample in this study consisted of 200 respondents with the criteria being 18-34 years old, who were Starbucks card users and had previously purchased products using a Starbucks card. The data obtained were analyzed using a quantitative and structural approach using the Structural Equation Modeling (SEM) method via AMOS version 26 software. The results of the research show that loyalty programs have no positive and significant influence on customer satisfaction, brand image has a positive significant influence on customer satisfaction, customer satisfaction has a positive significant influence on customer loyalty, loyalty programs have a positive and significant influence on customer loyalty, and brand image has a positive and significant influence on customer loyalty. In this research it was also found that customer satisfaction cannot significantly mediate the influence of program loyalitas on customer loyalty and customer satisfaction can mediate the influence of brand image on customer loyalty
THE EFFECTIVENESS OF SALESERA PRIVATE LTD. EMAIL MARKETING TO THE GROWTH OF CUSTOMER NUMBERS Pradipta Kusumah, Kelana Ezra; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT SalesEra Private Ltd. is a startup that provides services in outsourcing, staffing, digital marketing, business development, IT support, and research reports. They are experts in competitive markets, accelerating expansion, and enhancing brand value. This research will provide SalesEra Private Ltd. with a solution to increase the effectiveness of email marketing and acquire more customers via email marketing as a marketing channel. Marketing is a social system enabling individuals and organizations to achieve their needs and wants by producing, distributing, and exchanging valuable goods and services. Email marketing is a targeted, personalized communication channel that entails sending marketing communications or information to a group of individuals via email and is one of the most effective means of communicating directly with consumers. Customization, information relevance, deliverability of emails, list quality, targeting, segmentation, customization, engagement, sender reliability, customization, relevance, interaction, and timing have been identified using research as crucial factors for the success of email marketing campaigns
PENGARUH SENSORY BRAND EXPERIENCE DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI (PADA PERUSAHAAN SUBSCRIPTION VIDEO-ON-DEMAND (SVoD) NETFLIX) Maulana, M. Rizky; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to determine the influence of Sensory Brand Experience and Perceived Value on Brand Loyalty with Brand Trust as a mediating variable (at the Netflix Video-OnDemand (SVoD) Subscription Company). This research involved 200 Netflix user respondents in the Jakarta area, where the sampling was determined based on a purposive sampling technique. The instrument used in this research was a questionnaire with a Semantic Differential scale. Data analysis in this research is divided into two analyses, namely descriptive statistics and inferential statistics. In inferential statistics, data is processed using AMOS software version 25. The research results show that: (1) Sensory Brand Experience has a direct, positive and significant effect on Brand Trust, (2) Perceived Value has a direct, positive and significant effect on Brand Trust. (3) Sensory Brand Experience has a direct, positive and significant effect on brand loyalty. (4) Perceived value does not have a significant direct influence on brand loyalty. (5) Brand trust has a direct, positive and significant effect on brand loyalty. (6) Sensory brand experience has a significant effect on brand loyalty through brand trust. (7) Perceived value has a significant effect on brand loyalty through brand trust.
THE IMPACT OF BRAND IMAGE, FOOD LABEL, PRODUCT QUALITY AND CONTENT MARKETING ON CONSUMER PURCHASING DECISION OF IMPORTED SNACK: Study on Tao Kae Noi Consumers in Semarang Annisa, Fathia Nur; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The popularity of snacking among Indonesian consumers is rising gradually. This is supported by the food and beverage industry’s impressive performance growth over the several years. As a result of the rising competition, Tao Kae Noi will be forced to remain competitive, develop their brand image and product quality, as well as improving their consumer purchasing decisions by utilizing food label and content marketing trends. This study was conducted to observe the influence of brand image, food label, product quality, and content marketing on consumer purchasing decisions of Tao Kae Noi consumers. The population in this study are the consumers of Tao Kae Noi products located in Semarang, Indonesia. The samples taken were 129 respondents. The sample collecting method used is purposive sampling. The data collecting method used was distributing questionnaires through Google Form. The analysis method used in this study was Multiple Linear Regression using SPSS 25 as the analysis tool. The findings from this study indicate that brand image, food label, product quality, and content marketing partially and simultaneously have positive and significant influence on consumer purchasing decision. In addition, content marketing has the biggest influence on purchasing decision of Tao Kae Noi products.
THE INFLUENCE OF REPUTATION, PERCEIVED VALUE, AND EWOM TOWARD PURCHASE DECISION THROUGH TRUST OF AIRBNB Nabillah, Rosa; Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Airbnb is a traveling application that has been operated in Indonesia since 2016. However, since 2017 there has been an Airbnb controversy in Indonesia with Indonesian Hotel and Restaurant Association (PHRI) because Airbnb has received claims, it has disrupted the hospitality business in Indonesia. This has an impact on the movement of Airbnb's shares which are still low-momentum with an increase of only 3% from 2018 to 2021. Because Airbnb is still rarely used in Indonesia where there is data that reveals Traveloka is still the preferred travel application for booking accommodation in Indonesia in 2022, while Airbnb ranks fifth with 2%. This study uses people in Central Java Province who using Airbnb, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 150 respondents who live in Central Java, over 17 years of age, and have used Airbnb. The collected data will be analyzed using the structural equation model (SEM) method and processed with AMOS software. The result of this study indicates all hypothesis are accepted: Reputation, Perceived value, E-WOM has a significant positive effect on purchase decision and trust, and Trust has a significant positive effect on purchase decision.
Development of Environmentally Friendly Technology for Key Industries in Achieving Golden Indonesia Ramadhan, Muhammad Luthfi; Nugraha, Fajar; Prastowo, Dwi Ady; Kusumawardhani, Amie; Raharjo, Susilo Toto
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.327

Abstract

Indonesia aims for Golden Indonesia 2045, combining economic prosperity, social justice, and environmental sustainability. Facing challenges like deforestation, pollution, and climate change, sustainable development is urgent. Developing eco-friendly technology in areas like renewable energy, waste management, sustainable agriculture, and manufacturing is key for growth while addressing these challenges. This research aims to identify and analyze the development of environmentally friendly technology that can support key industries in achieving the vision of a Golden Indonesia 2045. The research methods used include literature studies, secondary data analysis, and interviews with industry experts and environmental experts. The analysis results show that the development of environmentally friendly technology is a strategic step that supports the vision of Golden Indonesia 2045, which emphasizes sustainable and environmentally sound economic growth. Various technologies such as renewable energy, waste management, energy efficiency and sustainable transportation are the main focus in achieving this goal. The findings of this research provide an important contribution to the understanding of the role of environmentally friendly technology in industrial transformation towards a Golden Indonesia 2045.
Co-Authors Achmad Sobirin, Achmad Ad'hadini, Nadya Dwi Aditya Dharmawan, Aditya Adityamurti, Enggar Ahyar Yuniawan Anggasta, Astrid Giovani Annisa, Fathia Nur Ardy Maulana, Ardy Augusty Tae Ferdinand Bimo Haryotejo, Bimo Drestanta, Raka Elva Putri Kusumaning Ayu, Elva Putri Kusumaning Fajar Nugraha Fani Sabila Mustofa, Fani Sabila Farida Indriani Femmilia, Femmilia Hanggiani, Anggi Hanifa, Ima Utin Hardian, Davin Hersugondo Hersugondo Idris Idris Imam Ghozali Indrasari, Putvika Intan Khadijah, Intan Intan Setianingrum, Putri Irene Rini Demi Pangestuti Ismail, Fajar Johan, Destarika Irene Khairunisa, Jihan Kinasih, Raras Sekar Kurniawan, Ardy Kuswardhani, Epifaniga Lintang Lashyadi, Alva Luthfi, Muhammad Margareth Pasule, Louisiana Elizabeth Maryono Maryono Maulana, M. Rizky Mia Rusliyanti Saputri, Mia Rusliyanti Mirwan Surya Perdhana Monicha, Desy Mulya, Epifania Adita Wijaya Nabillah, Rosa Naufal Nadhif, Kevin Nugraha, Raihan Ananta Nugroho Widiastomo, Nugroho Nungkiastuti, Fauzia Damas Nurhaliza, Putri Persada, Dias Gilang Prabantariksa, Mahelan Pradipta Kusumah, Kelana Ezra Prastowo, Dwi Ady Putri, Justicia Rian Rachman, Zulfikar Aditya Raharja, Firman Ramadan, Yanuar Sidik Retno Hidayati Rosady, Ria Safitri RR. Ella Evrita Hestiandari Salsabila Puspitasari, Azzahra Saputri, Lufiana Sari, Aulia Purnama Sari, Margaretha Ananda Nurachma Pravita Sri Wiryani Putri, Sri Wiryani Sudrajat, Bagas Sugiono Sugiono Susilo Toto Raharjo Utami, Anindya Putri Wahyu Setiawan, Abraham Willi Yunantias, Willi