Garuda - Garba Rujukan Digital

Implementation of a Business Model in a Broiler Chicken Partnership Company: A Case Study of PT Mustika Jaya Lestari Hanggiani, Anggi; Lashyadi, Alva; Perdhana, Mirwan Surya; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.334

The form of partnership between breeders and core companies is a mutually beneficial relationship, however, this is a collaboration that needs to be accompanied by monitoring and guidance. This collaboration of course requires a business model that is accepted by both parties. This research aims to create a sustainable and mutually beneficial broiler chicken partnership company strategy through the Business Model Canvas approach. This research uses qualitative analysis. The sample in this study were the head of head office divisions and the branch heads of partnership companies. Meanwhile, the partner sample is from some partners who use closed houses and open houses. This study uses business model canvas analysis and SWOT analysis. The results of the study show that the strategies formed from the SWOT matrix are increasing the number of branches in Indonesia, developing integrated applications for farmers, strengthening brands for personal, business and services, establishing Chicken Slaughterhouses, partnering with sapronak companies, loyalty programs for employees, cascading monitoring with new technology, online recruitment and the use of professional management.

Consumer Behavior Analysis in Buying Used Cars through Electronic-Based Auction Applications OLX Autos Semarang City Adityamurti, Enggar; Kusumawardhani, Amie
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.156

This research examines OLX Autos users, namely one of the electronic service providers available for fast processing and fulfillment of each transaction related to electronic automotive auctions in Indonesia. This study aims to determine the effect of attitudes and subjective norms on purchase intentions and their influence on purchasing decisions at OLX Autos electronic auctions. The sample used in this study was 175 respondents or users of the OLX Autos application. The data analysis method used in this study is Partial Least Square using Smartpls software. The test results show that attitudes have a positive and significant effect on purchase intention. Subjective Norms have a positive and significant effect on purchase intention. Attitude has a positive and significant effect on purchasing decisions. Subjective norms have a positive and significant effect on purchasing decisions. And buying interest has a positive and significant effect on purchasing decisions.

The Utilization of Artificial Intelligence for Financial Inclusion and Business Sustainability Among MSME Operators: Literature Review Sudrajat, Bagas; Johan, Destarika Irene; Kusumawardhani, Amie; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.390

Micro, Small, and Medium Enterprises (MSMEs) are a business sector that plays an important role in Indonesia's economy. MSME actors often face challenges in the sustainability of their businesses, both in terms of innovation and competitiveness, especially in the current digital era, which requires MSME actors to understand rapidly evolving technology. In the current technological development, the utilization of Artificial Intelligence (AI) can assist in various aspects of daily life. MSME actors can develop their businesses with the help of AI for decision-making and to take part in the financial sector, which ultimately improves business sustainability and more broadly increases economic growth. However, AI has not been widely utilized by MSMEs in Indonesia. The research method employed in this study is a literature review, which is a review or summary of previous research findings on the utilization of AI for financial inclusion and business sustainability in the MSME sector. This study presents an overview of the benefits and challenges of AI for MSME actors, as well as its impact on improving business sustainability and increasing economic growth.

The Effect of eWOM on Social Media in Purchasing Decisions: Systematic Literature Review Khairunisa, Jihan; Saputri, Lufiana; Yuniawan, Ahyar; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.395

This study examined, in some way, the Millennial and Z Generation's use of previously owned goods. Just a sprinkle of focus on eWOM, a topic not easily visible, has been made. This eWOM, just to clarify, stands for electronic word-of-mouth, a concept circulating on social network platforms that influences purchase choices. Eco-friendliness is under scrutiny in our current environment; therefore, the younger demographic's inclination is leaning towards purchasing secondhand items due to their green attributes. A survey of literature has been undertaken, which strangely uncovers observations like worries over the environment, the impact of society, and product quality judgment. These discoveries are somewhat correlated to information absorption and prospective buying inclination. One cannot ignore the finding relating to eWOM—that it holds a significant influence over the MZ Generation's transaction habits. Recommendations received from comrades or critiques present in the online realm assist in garnering trust and influencing their perspectives concerning product quality. Environmental awareness and the societal mark of approval bear significance in their decision-making process. Through grasping these layers of complexity, marketing strategies may need modification; most likely, it will promote better engagement with this MZ generation to encourage sustainable consuming practices.

Sustainable Water Management Strategies through Smart Technology Integration: Systematic Review Femmilia, Femmilia; Margareth Pasule, Louisiana Elizabeth; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.433

This study aims to review the current literature on sustainable water management strategies in the development of Indonesia's New Capital City (Ibu Kota Nusantara/IKN) in East Kalimantan, with a particular emphasis on the integration of Smart Water Management (SWM) with the smart city concept in creating an efficient and sustainable clean water supply system. Based on the literature review conducted, it reveals that the SWM concept is an important component of the IKN vision for a modern city with the importance of implementing a smart water grid, which includes real-time water quality monitoring and leak detection to optimize water resource management. This technology not only improves efficiency but also supports the development of resilient infrastructure that is able to respond to challenges such as flooding, which is a significant problem in Indonesia. In addition, researchers advocate collaborative efforts between the government, private sector, and civil society to ensure sustainable development and effective water management strategies in the IKN. The results of the study are expected to sharpen the sustainable water management strategies that have been prepared by stakeholders in the development of the IKN and highlight the importance of integration with technology to facilitate the transition to a smart city.

The Influence of E-Wallets on the Consumptive Behavior Generation Z: Systematic Review Kuswardhani, Epifaniga Lintang; Sari, Margaretha Ananda Nurachma Pravita; Yuniawan, Ahyar; Kusumawardhani, Amie
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.638

This study investigates the impact of e-wallet usage on the consumer behavior of Generation Z, a demographic group that is rapidly embracing digital financial technologies. As digital payment systems become increasingly integrated into daily life, especially for tech-savvy young consumers, concerns have emerged regarding their influence on financial decision-making and spending habits. E-wallets offer ease, speed, and convenience, which may lead users particularly Generation Z to engage in more frequent and impulsive purchasing behavior. Through a systematic review of existing empirical studies, this research analyzes patterns and trends in the relationship between e-wallet adoption and consumptive behavior. The findings consistently demonstrate a significant positive correlation between the frequency of e-wallet usage and an increase in consumer spending. Key factors such as user-friendly interfaces, real-time transactions, digital promotions, and perceived security are identified as major drivers behind this trend. Additionally, the review highlights the dual nature of e-wallets: while they promote financial inclusion and accessibility, they also pose risks related to financial discipline. The study concludes by emphasizing the need for enhanced financial literacy, responsible digital behavior, and strategic interventions to ensure that e-wallet usage supports rather than undermines the long-term financial well-being of Generation Z.

Consumer Behavior Analysis in Buying Used Cars through Electronic-Based Auction Applications OLX Autos Semarang City Adityamurti, Enggar; Kusumawardhani, Amie
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.156

This research examines OLX Autos users, namely one of the electronic service providers available for fast processing and fulfillment of each transaction related to electronic automotive auctions in Indonesia. This study aims to determine the effect of attitudes and subjective norms on purchase intentions and their influence on purchasing decisions at OLX Autos electronic auctions. The sample used in this study was 175 respondents or users of the OLX Autos application. The data analysis method used in this study is Partial Least Square using Smartpls software. The test results show that attitudes have a positive and significant effect on purchase intention. Subjective Norms have a positive and significant effect on purchase intention. Attitude has a positive and significant effect on purchasing decisions. Subjective norms have a positive and significant effect on purchasing decisions. And buying interest has a positive and significant effect on purchasing decisions.

Analysis of Indonesian Charcoal Briquette Company Strategies for Improving Export Performance (Case Study on Charcoal Briquette Company, CV. Mega Briquette Semarang) Indrasari, Putvika; Kusumawardhani, Amie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3918

This research aims to develop a qualitative research model by identifying the strategy of the CV. Mega Briquette company is facing obstacles in shipping charcoal briquettes and identifying the contribution of network capabilities and information capabilities to improving the company’s export performance. This research uses qualitative methods by conducting in-depth interviews with representatives from CV. Mega Briquette. The findings in this research are that networking capabilities and information capabilities are proven to contribute to improving export performance at CV. Mega Briquette. It is hoped that future research will be able to obtain more sources. It is hoped that future research will be able to obtain more sources so that it can explain the strategies used by other Charcoal Briquette companies to improve their companies’ export performance. Managerial Implications for Charcoal Briquette Companies in Improving Company Export Performance. This study explains the contribution of Network Capability and Informational Capability to export performance in a company. This research model is used to determine the contribution of network and informational capabilities in improving export performance in companies.

Analysis of Interactive Communication, Incentive Program and User Experience on Bank Customer Decision Through Brand Image as Intervening Variable (Study on BNI Mobile Banking Users) Rachman, Zulfikar Aditya; Kusumawardhani, Amie
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52488

The background of this research stems from the rapid digital transformation in banking, which has not been fully matched by financial literacy and public understanding of digital services, as well as research gaps in previous findings on the influence of digital marketing variables on brand image and customer decisions. This study aims to analyze the influence of Interactive Communication, Incentive Program, and User Experience on bank customer decisions, with brand image as an intervening variable, among customers using Bank BNI digital banking services in Semarang City. The research addresses the gap between rapid digital transformation in banking and limited financial literacy, as well as inconsistencies in previous research findings. This study employs a quantitative approach with proportionate random sampling and Partial Least Squares (PLS) analysis. The results show that interactive communication and user experience have positive and significant effects on brand image, while the incentive program has a positive but insignificant effect. Brand image has a positive and significant influence on bank customer decisions, positioning it as an important link between digital marketing strategies and customer decisions. These findings confirm that strengthening interactive communication and superior user experience is more critical for brand image formation than merely providing financial incentives, offering strategic implications for banking management in designing competitive digital marketing strategies.

Consumer Behavior Analysis in Buying Used Cars through Electronic-Based Auction Applications OLX Autos Semarang City Adityamurti, Enggar; Kusumawardhani, Amie
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.156

This research examines OLX Autos users, namely one of the electronic service providers available for fast processing and fulfillment of each transaction related to electronic automotive auctions in Indonesia. This study aims to determine the effect of attitudes and subjective norms on purchase intentions and their influence on purchasing decisions at OLX Autos electronic auctions. The sample used in this study was 175 respondents or users of the OLX Autos application. The data analysis method used in this study is Partial Least Square using Smartpls software. The test results show that attitudes have a positive and significant effect on purchase intention. Subjective Norms have a positive and significant effect on purchase intention. Attitude has a positive and significant effect on purchasing decisions. Subjective norms have a positive and significant effect on purchasing decisions. And buying interest has a positive and significant effect on purchasing decisions.

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