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All Journal Valid Jurnal Pengabdian Jurnal Aplikasi Perpajakan Akuntabel: Jurnal Ilmiah Akuntansi ShariaBiz International Journal of Economics and Business
Elvina Setiawati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Valid Jurnal Pengabdian

 1 
BANGKIT DENGAN USAHA TAMBAK IKAN NILA DIMASA PANDEMI Indah Ariffianti; Rusli Amrul; Hengki Samudra; Elvina Setiawati; Widowati Widowati
Valid Jurnal Pengabdian Vol 1 No 1 (2022)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Tujuan pengabdian ini adalah memberikan pemahaman tentang perencanaan bisnis dan pengelolaan usaha Ikan Nila, pengembangan produk baru Ikan Nila, meningkatkan kemampuan mitra tentang promosi pemasaran usaha dan membantu proses kerjasama dengan pihak lain melalui media. Pengabdian dilakukan pada Kelompok Usaha Ikan Nila di Desa Buwun Sejati Kecamatan Narmada Kabupaten Lombok Barat. Permasalahan kelompok adalah pengembangan usaha Ikan Nila belum memiliki perencanaan yang jelas sehingga sasaran maupun target usaha Ikan Nila yang ingin dicapai tidak jelas, belum ada pengembangan produk baru dari Ikan Nila, belum ada promosi pemasaran usaha dan belum mengembangkan akses untuk melakukan kerjasama atau dalam bentuk kerjasama dengan pihak lain. Metode pelaksanaan menggunakan cara penyuluhan dan pendampingan kelompok usaha. Hasil yang didapat dari kegiatan ini adalah kelompok memahami tentang manajemen usaha, pemasaran dan pengelolan keuangan dengan baik. Hal ini berdampak pada peningkatan pengembangan pada Kelompok Ikan Nila dan diharapkan melalui pemberdayaan ini kelompok lebih meningkatkan kemampuan dalam manajemen kelompok dan dalam pengembangan produk Ikan Nila sehingga dapat meningkatkan kesejahteraan kelompok
Penguatan Manajemen Usaha Krupuk Gandum Di Desa Kediri Selatan Lombok Barat Ida Ayu Nursanty; Baehaqi Syakbani; Rusli Amrul; Fariantin, Erviva; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Strengthening business management in the wheat cracker business group in South Kediri Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. Strengthening business management is in order to increase the group's understanding of the problems that arise in carrying out the wheat cracker business. The problems that arise during mentoring are that business development does not have a clear plan so that the goals and objectives of the wheat cracker business to be achieved are not clear, there is no effective marketing promotion and there is a lack of access to collaborate with other parties. The method of implementing this service uses discussion and assistance in making product labeling and making banners as well as introducing promotions through the South Kediri Village website. The results obtained from this service are that the group understands business management, the group understands marketing using labeling and digitalization promotion through the South Kediri Village website.
Penggunaan Media Sosial Untuk Memasarkan Abon Pada UKM Abon Hasanah Di Desa Kediri Selatan Kabupaten Lombok Barat Nursanty, Ida Ayu; Baehaki Syakbani; Rusli Amrul; Erviva Fariantin; I Nengah Arsana; I Made Murjana; M. Wahyullah; Nendy Pratama Agusfianto; Elvina Setiawati; Yusi Faizathul Octavia
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service program aims to support Micro, Small, and Medium Enterprises (MSMEs) in promoting shredded meat products (abon) to enhance public awareness and reach potential consumers. One of the main strategies implemented is the utilization of social media, particularly through the creation of an Instagram business account designed to build consumer trust in the product. The program was conducted in three stages: initial interviews and discussions, training and mentoring, and evaluation of MSME progress. The training focused on effective techniques for managing social media accounts, while mentoring involved monitoring the implementation of digital strategies and assessing the use of Instagram as a promotional platform. The results indicate that the shredded meat product has gained wider recognition among potential consumers, who consider it worth purchasing due to its savory taste and nutritional value as a daily food complement. Therefore, this community service program successfully expanded the market reach of abon through an appropriate digital marketing strategy.
Pemanfaatan Buah Pepaya Menjadi Keripik Dan Digitalisasi Marketing Di Desa Lelede Kecamatan Kediri Kabupaten Lombok Barat NTB Hj. Erviva Fariantin; Rusdi; Syaiful Amri; Indah Ariffianti; Elvina Setiawati; Sopian Saori; Dedy Febry Rachman
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The aim of this service is to utilize papaya fruit to make papaya chips and digitize marketing in Lelede Village, Kediri District, West Lombok Regency, NTB. We know that papaya can not only be consumed directly but can also be processed into various foods, one of which is "Papaya Chips" or "Papaya Chips". The presence of papaya chips has become a food choice that can be consumed by all groups, from children, teenagers to adults. This papaya chips product or "Papaya Chip" is considered very appropriate to meet the need for healthy snacks, because consumers are now increasingly smart and aware of health, and are willing to spend time paying attention to types of natural products, so that business opportunities are expected. This can be utilized by people who already have a business or who are about to set up a business to increase income to survive which is increasingly difficult. The method of implementing this service is carried out in three stages, namely the planning stage, implementation stage and evaluation stage. The results of the service are the activity of making papaya chips which includes the acquisition of raw materials, goods in process and finished goods with simple quality control. The production process can also be carried out in everyday life because the ingredients are easy to obtain, by using papaya fruit that is around us we can produce papaya chips and these chips can be marketed so that they can help the family's economic income.
Pendampingan Pengembangan Produk Dan Strategi Pemasaran Kopi Manggis Sebagai Produk Unggulan UMKM Lombok Putri Reno Kemala sari; I Nengah Arsana; Rusdi; Rosyia Wardani; Syaiful Amri; Elvina Setiawati
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service activity aims to enhance the competitiveness of Lombok's SMEs thru intensive business consultations in developing innovative product marketing strategies. The service partner is an MSME actor who develops mangosteen coffee products as a combination of two regional flagship commodities. The methods used include intensive business consultations, assistance in developing marketing strategies, and strengthening branding. The results of the activities show that the partners successfully understood the product positioning in the market, were able to design marketing strategies that align with the target consumers, and had a clear business roadmap for business development. The mangosteen coffee product produced has a unique quality as an innovative product based on local wisdom with promising market potential.
Co-Authors Abda Abda Afrian Catur Pramudya Agusfianto, Nendy Pratama Amrul, Rusli Ariffianti, Indah Baehaki Syakbani Dedy Febry Rachman Endang Kartini Fariantin, Erviva Hengki Samudra Hj. Erviva Fariantin I Made Murjana I Nengah Arsana Ida Ayu Nursanty Khotmi, Herawati Lalu Mulki Dewantara M. Wahyullah Muhammad Irfadil Mustaan Mustaan Naimah Nursanty, Ida Ayu Putri Reno Kemala Sari Reva Faturachman Soetrisno ROSYIA WARDANI Rusdi Sopian Saori Sukma Hidayat Kurnia Abadi Suparlan . Syaiful Amri Widowati Yuhana Nurhandayani Yusi Faizathul Octavia