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All Journal Gorga : Jurnal Seni Rupa JURNAL PENGABDIAN KEPADA MASYARAKAT Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Mimbar Ilmu Jurnal Pendidikan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia International Journal of Visual and Performing Arts Jurnal Abdimas Kartika Wijayakusuma Jurnal Visual Ideas Terob : Jurnal Pengkajian dan Penciptaan Seni Jurnal Informatika Ekonomi Bisnis Mediator: Jurnal Komunikasi
Annisa Bela Pertiwi, Annisa Bela
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal EDUCATIO: Jurnal Pendidikan Indonesia

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Implementation of the teaching industry as a strategy for developing digital marketing competencies for diploma in graphic design students at the malaka hotel Pertiwi, Annisa Bela; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol 10, No 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202425264

Abstract

The digital marketing industry in the hospitality sector needs a creative workforce that is able to integrate technical skills with strategic innovation. The Teaching Industry program implemented by the Graphic Design Study Program of Widyatama University in collaboration with Hotel Malaka is designed to overcome the gap between the competencies of graphic design students and industrial needs. This research aims to evaluate the implementation of the Teaching Industry program in developing the technical competence of Diploma 4 Graphic Design students through various learning approaches. The research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observations, and document analysis (logbook, portfolio, and performance evaluation). The study involved 17 students working on digital marketing projects, including content planning, graphic design, photography, videography, and social media management during the Odd Semester 2022-2023 to the Odd Semester 2024-2025. The results of the study show that 80% of students have experienced an increase in technical competence, especially in producing visual content, branding strategies, and social media management. Performance evaluation showed that branding design obtained the highest score (86.8), followed by event content creation (85.6). Work-Based Learning, Experiential Learning, Collaborative Learning, and Project-Based Learning approaches have proven to be effective in supporting student skill development. This program has successfully prepared students for the world of work in the creative industry sector, especially digital marketing. This Teaching Industry learning model can be adopted by other educational institutions to answer the industry's need for skilled and innovative creative workers.
Implementation of the teaching industry as a strategy for developing digital marketing competencies for diploma in graphic design students at the malaka hotel Pertiwi, Annisa Bela; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202425264

Abstract

The digital marketing industry in the hospitality sector needs a creative workforce that is able to integrate technical skills with strategic innovation. The Teaching Industry program implemented by the Graphic Design Study Program of Widyatama University in collaboration with Hotel Malaka is designed to overcome the gap between the competencies of graphic design students and industrial needs. This research aims to evaluate the implementation of the Teaching Industry program in developing the technical competence of Diploma 4 Graphic Design students through various learning approaches. The research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observations, and document analysis (logbook, portfolio, and performance evaluation). The study involved 17 students working on digital marketing projects, including content planning, graphic design, photography, videography, and social media management during the Odd Semester 2022-2023 to the Odd Semester 2024-2025. The results of the study show that 80% of students have experienced an increase in technical competence, especially in producing visual content, branding strategies, and social media management. Performance evaluation showed that branding design obtained the highest score (86.8), followed by event content creation (85.6). Work-Based Learning, Experiential Learning, Collaborative Learning, and Project-Based Learning approaches have proven to be effective in supporting student skill development. This program has successfully prepared students for the world of work in the creative industry sector, especially digital marketing. This Teaching Industry learning model can be adopted by other educational institutions to answer the industry's need for skilled and innovative creative workers.
Co-Authors Benyamin, M Firdaus Benyamin, M. Firdaus Benyamin, Muhammad Firdaus Budiman Budiman Budiman Deden Maulana Anggakarti Farid, Rudy Ijah Hadijah, Ijah Iskandar, Asep Deni Juju Masunah Muhammad Firdaus Nana Ganda Rinaldi, Mario Satyadharma, I Gede Nyoman Wisnu Supandi, Fajar Persada Tri Karyono Wijaya, Maman