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All Journal Gorga : Jurnal Seni Rupa JURNAL PENGABDIAN KEPADA MASYARAKAT Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Mimbar Ilmu Jurnal Pendidikan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia International Journal of Visual and Performing Arts Jurnal Abdimas Kartika Wijayakusuma Jurnal Visual Ideas Terob : Jurnal Pengkajian dan Penciptaan Seni Jurnal Informatika Ekonomi Bisnis Mediator: Jurnal Komunikasi
Annisa Bela Pertiwi, Annisa Bela
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Terob : Jurnal Pengkajian dan Penciptaan Seni

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Exploring Branding and Packaging Design for Small Businesses in Parongpong Pertiwi, Annisa Bela; Budiman, Budiman; Farid, Rudy; Firdaus, Muhammad
Terob : Jurnal Pengkajian dan Penciptaan Seni Vol. 15 No. 1 (2024): Oktober
Publisher : Sekolah Tinggi Kesenian Wilwatikta Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20111/terob.v15i1.79

Abstract

This paper discusses the results of a study and visual art creation conducted by the Graphic Design Study Program at Widyatama University, through a training project on branding and packaging design for small businesses in Parongpong District, West Bandung Regency. The project aims to explore and apply visual art principles in creating brand identity and packaging design that are both attractive and effective. This article describes how the Visual Communication Design lecturers and students provided training that integrates visual elements, graphics, narratives, and data related to the products of these small businesses into the branding and packaging design. The outcomes of this creative process are used by the business owners to enhance the competitiveness of their products in the market. Besides improving design skills, this project also contributes to the development of integrative attitudes, work ethics, and a spirit of cooperation, aligning with the mission of “Achieving Economic Independence of the Community as an Implementation of the Mental Revolution Movement.” Thus, the results of this study and creation are expected to serve as a long-term investment in knowledge and practical skills for these small business practitioners.
Creative Empowerment In Branding And Digital Publication Design To Enhance Sales Of Small Business Products In The Leather Shoe Craft Center Of Cibaduyut Pertiwi, Annisa Bela; Farid, Rudy; Budiman, Budiman; Firdaus, Muhammad
Terob : Jurnal Pengkajian dan Penciptaan Seni Vol. 15 No. 1 (2024): Oktober
Publisher : Sekolah Tinggi Kesenian Wilwatikta Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20111/terob.v15i1.80

Abstract

Since the implementation of free trade agreements (AFTA) and ACFTA (Global Trade with China), the development of the leather industry in Cibaduyut Village has experienced a decline in production. Local small and medium enterprises (SMEs) in Cibaduyut Village must adapt to marketing systems that use communication technology. Social media has become an easy and inexpensive way to reach consumers. However, the main issue is that due to the rapid advancement of technology, not all SMEs in the Cibaduyut leather center can adapt quickly. They need to learn extensively and familiarize themselves with using technology (e-commerce). Effective product branding and attractive social media design can also enhance brand awareness, thereby leaving a distinct impression of the product in the public’s mind. According to a Sea Insights survey, 54% of SME respondents are increasingly adaptive in using social media to boost sales (Alika, 2020). E-commerce usage is a growing trend in Indonesia and will continue to evolve, leading to new innovations.
Co-Authors Benyamin, M Firdaus Benyamin, M. Firdaus Benyamin, Muhammad Firdaus Budiman Budiman Budiman Deden Maulana Anggakarti Farid, Rudy Ijah Hadijah, Ijah Iskandar, Asep Deni Juju Masunah Muhammad Firdaus Nana Ganda Rinaldi, Mario Satyadharma, I Gede Nyoman Wisnu Supandi, Fajar Persada Tri Karyono Wijaya, Maman