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All Journal Jurnal Ergonomi Indonesia (The Indonesian Journal of Ergonomic) Gaung Informatika ENGINEERING Jurnal Teknologi Jurnal Rekavasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Tekinfo | Scientific Journal of Industrial and Information Engineering Indonesian Physical Review Jurnal Pengabdian Masyarakat Borneo Jurnal Berdaya Mandiri International Journal of Marine Engineering Innovation and Research Community Development Journal: Jurnal Pengabdian Masyarakat IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) Prosiding SNAST Journal of Engineering Environtmental Energy and Science Jurnal Teknologi
Muhammad Yusuf
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Journal : Gaung Informatika

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STRATEGI MENGEMBANGKAN BISNIS SAAT PANDEMI COFID-19 MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus Supermarket ABC) Cyrilla Indri Parwati; Muhammad Yusuf; Farid Nahar Fitri Andika
JURNAL GAUNG INFORMATIKA Vol 14 No 1 (2021): Jurnal Gaung Informatika Januari 2021
Publisher : Universitas Sahid Surakarta

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Abstract

Currently, business people are faced with various difficulties such as the number of competitors. Therefore, the company must be able to maintain in accordancewith the customer's expectations. Companies are expected to be more creative in designing and formulating business strategies, especially those that will be applied to anticipate various kinds of changes. One of the business agents is the ABCsupermarket. ABC supermarkets must have a strategy in developing their businessduring the COVID-19 pandemic so that all goods can be sold and can maintain thecustomers. The concept implemented SWOT and QSPM analysis. Previousresearch showed that the company's position was still in cell I with a total IFE value of 3.026 and an EFE value of 3.539, as well as resulted in 6 alternative business development strategies. The assessment of the QSPM matrix with thehighest TAS score of 5.125 is perfecting the management information system,human resources, and management organization.
Co-Authors Afif Hidayat Agus Setiyoso Akhyar Efendi Aldo Lintang Pratama Amelia Rachmi Nasution Amri Nur Ikhsan Ani Purwanti Ardian Muhjid Permana Argaditia Mawadati Arie Pohandry Bambang Kusmartono Bayu Huda Kurniawan Beny Firman Beny Firman Cyrilla Indri Parwati Danopal Ariantama Dedi Apriyanto Situmorang Dewi Wahyuningtyas Dian Maya Susiladewi Dina Tania Diny Fitri Lestari Dircia Fernandes Correia Dwi Sukmawati, Paramita Edward S Leyn Eka Sulistyaningsih Eka Sulistyaningsih Endang Widuri Asih Fajar Yulianto Prabowo Farid Nahar Fitri Andika Fiki Fardani Firman Tejo Supriyanto Hadi Nurafif Purilistianto I Gusti Gde Badrawada Imam Sodikin Iyas Supitra Joko Susetyo Josly Alton Bunga Kurnia Itsnaini Lucelia Maria Da Costa Amaral Muhammad Sholeh Murni Yuniwati Nanengtri Nurdiansya Nidia Lestari Nugroho Adi Wicaksono Nur Rahmawati Petrus Wisnubroto Petrus Wisnubroto Prayitno Prayitno Rachmat Imam Santoso Ricky Pangestu Risma Adelina Simanjuntak Risma Adelina Simanjuntak Riyan Saputro Ronaldy Alfiki Sholeh, Muhammad Sigit Darmawan Titin Isna Oesma Titin Isna Oesman Titin Isna Oesman Toloni Gulo Untoro Hadi Wahyu Purnomo Wahyu Triyono Widuri Asih, Endang Winarni Winarni Winarni Wisnu Prayogo Yuliana Rachmawati Yuliastuti Ramadhani Yundari, Yundari