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All Journal Pendidikan Kewarganegaraan JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Bina Bangsa International Journal of Science and Society (IJSOC) Jurnal Lemhannas RI Enrichment: Journal of Multidisciplinary Research and Development International Journal of Application on Economics and Business
Wida Nofiasari
Universitas Media Nusantara Citra
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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HARNESSING NATURE'S POTENTIAL: BRANDING PENGLIPURAN BAMBOO FOREST AS AN ECOTOURISM DESTINATION IN BALI Nofiasari, Wida; Seli, Fenny Yutika; Damayanti, Novita
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1834-1843

Abstract

The Penglipuran Traditional Village in Bali has a bamboo forest of approximately 45 hectares that is managed through the customary system (awig-awig), serving as a source of economic, ecological, and spiritual value for the community. This study aims to analyze the utilization of the natural power of the bamboo forest as an agent of change while shaping a new branding of ecological tourism in Bali. The research method uses a descriptive qualitative approach, with primary data collected through observation, documentation, and in-depth interviews, as well as secondary data from literature, articles, and relevant journals. The results show that the management of the bamboo forest through local wisdom creates a unique tourism identity, integrating ecological, socio-cultural, and economic aspects, while strengthening the community’s role as the main actor in environmental preservation. The bamboo forest becomes an educational tourism attraction through activities such as trekking, bamboo handicraft workshops, and participation in traditional ceremonies, while also maintaining ecosystem balance, disaster mitigation, and groundwater conservation. This new branding emphasizes authenticity and sustainability, making Penglipuran a model of ecological tourism capable of attracting both domestic and international tourists. In conclusion, the new branding of Penglipuran Bamboo Forest emphasizes the integration of nature conservation, cultural preservation, environmental education, and local economic empowerment through the utilization of bamboo in traditions, crafts, creative industries, and a bamboo laboratory, thereby positioning Penglipuran as a sustainable ecotourism destination that is authentic, educational, and globally valuable.
HARNESSING NATURE'S POTENTIAL: BRANDING PENGLIPURAN BAMBOO FOREST AS AN ECOTOURISM DESTINATION IN BALI Nofiasari, Wida; Seli, Fenny Yutika; Damayanti, Novita
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1834-1843

Abstract

The Penglipuran Traditional Village in Bali has a bamboo forest of approximately 45 hectares that is managed through the customary system (awig-awig), serving as a source of economic, ecological, and spiritual value for the community. This study aims to analyze the utilization of the natural power of the bamboo forest as an agent of change while shaping a new branding of ecological tourism in Bali. The research method uses a descriptive qualitative approach, with primary data collected through observation, documentation, and in-depth interviews, as well as secondary data from literature, articles, and relevant journals. The results show that the management of the bamboo forest through local wisdom creates a unique tourism identity, integrating ecological, socio-cultural, and economic aspects, while strengthening the community’s role as the main actor in environmental preservation. The bamboo forest becomes an educational tourism attraction through activities such as trekking, bamboo handicraft workshops, and participation in traditional ceremonies, while also maintaining ecosystem balance, disaster mitigation, and groundwater conservation. This new branding emphasizes authenticity and sustainability, making Penglipuran a model of ecological tourism capable of attracting both domestic and international tourists. In conclusion, the new branding of Penglipuran Bamboo Forest emphasizes the integration of nature conservation, cultural preservation, environmental education, and local economic empowerment through the utilization of bamboo in traditions, crafts, creative industries, and a bamboo laboratory, thereby positioning Penglipuran as a sustainable ecotourism destination that is authentic, educational, and globally valuable.
A Literature Review on Tourism Communication in the Tourism Village of Penglipuran: A Perspective on Artificial Intelligence-Based Immersive Storytelling Nofiasari, Wida; Mulyana, Ahmad; Saragih , Nurhayani
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 1 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i1.661

Abstract

This research aims to analyze the development of tourism communication concepts based on immersive storytelling in the preservation of cultural identity in Penglipuran Tourism Village, Bali. The approach used in this research is qualitative, employing a literature review method. Data were collected from various relevant scientific literature, books, and journal articles, then analyzed using content analysis and thematic analysis techniques through a process of theoretical synthesis. The results show that the transformation of tourism communication has shifted from an informative model toward a narrative and experiential communication model grounded in digital technology. AI-based immersive storytelling enables tourists to experience cultural narratives in a more in-depth, interactive, and contextual manner without directly disturbing sacred cultural practices. This technology also has the potential to reduce the pressure of mass tourism through educational virtual experiences. However, risks remain, including cultural simplification, algorithmic bias, and the dominance of market logic, which may erode the authentic meaning of local culture. This study concludes that AI-based immersive storytelling holds significant potential for preserving cultural identity when developed in an ethical and participatory manner, grounded in kearifan lokal (local wisdom). The implications of this study underscore the importance of a digital ethics-based tourism communication model that positions local communities as the primary agents in the production of cultural narratives, in order to sustain cultural continuity and sovereignty in the digital era
Co-Authors Ahmad Mulyana Alpian Carli Apriansyah Hutagalung Febi Ramadhani Rusdin Felisianus Novandri Rahmat Go, Priskila Inggar Saputra Inggar Saputra, Inggar Muhammad Sajidin Novita Damayanti Nurkhamidah, Neni Paramitha, Sandey Tantra R, Felisianus Novandri Rusdin, Febi Ramadhani Rusdin, Febi Ramandhani Saragih , Nurhayani Seli, Fenny Yutika Susanto, Andi Heru