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Journal : International Journal of Community Service

Scalable Community Outreach for AI Literacy and Future Ready Skills Evidence from Indonesia–Malaysia Collaboration Purnama, Susan; Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung; David Martsinus Situmorang, Immanuel
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.963

Abstract

This study aimed to strengthen students’ and the general public’s understanding of how artificial intelligence (AI) is reshaping work and to promote future-ready competencies, including strategic upskilling and reskilling. The community-service activity was delivered in Indonesia via a Zoom Meeting webinar on 28 November 2025 titled “Shaping the Future Workforce in the Age of Artificial Intelligence.” Content was prepared from key reports on AI and work. Participant registration and feedback were collected using Google Forms (Google LLC). The intervention included expert talks (industry practitioner and academic), moderated discussion, and Q&A. Evaluation used a post-webinar survey with 5 point Likert items and open-ended questions. Participants reported clearer awareness of AI-driven job changes, emerging roles, and the importance of data/AI literacy. Key themes were continuous learning, building practical portfolios, and responsible AI use (bias, privacy, and validating AI outputs). The findings rely on self-reported perceptions from a single webinar, without a pre–post test, objective skill measures, or long-term follow-up. This study offers a replicable, low-cost webinar model for workforce-readiness education and contributes to HR development and digital-talent training by translating AI trends into actionable, practical competency guidance for higher education and community partners.
Enhancing the Digital Competencies of MSME Actors Fostered by Rumah BUMN Yogyakarta Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.969

Abstract

This community service (PKM) program aimed to enhance the digital competencies of micro, small, and medium-sized enterprises (MSMEs) fostered by Rumah BUMN Yogyakarta in response to rapid technological developments and increasing demands for digital transformation. Limited understanding of digital marketing, the use of e-commerce platforms, and social media management has been a major barrier preventing MSMEs from expanding their market reach and improving competitiveness. Through a training and mentoring program covering basic digital literacy, social media optimization, marketplace introduction, and digital content creation techniques, participants were equipped with practical skills that could be directly applied to their businesses. The program employed an implementation method based on interactive discussions between business actors and resource persons. Evaluation results indicated improvements in participants’ knowledge and skills in leveraging digital technologies for promotion and business management. In addition, participants were able to develop more effective digital marketing strategies tailored to the characteristics of their respective products. This program is expected to strengthen MSMEs’ capacity to adapt to the digital business ecosystem and to support local economic growth in Yogyakarta.