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All Journal JURNAL ADMINISTRASI BISNIS Prosiding Penelitian dan Pengabdian kepada Masyarakat AdBispreneur Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri IJBE (Integrated Journal of Business and Economics) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ilmu Politik dan Komunikasi Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Mas Rasmini
Universitad Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY Fakhirah, Aliya Naura; Rizal, Muhamad; Rasmini, Mas
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18000

Abstract

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data was collected through interviews, questionnaires, and literature studies. The data analysis conducted includes multiple linear regression, t-tests, F-tests, and coefficient of determination tests. The results of the study show that the people aspect of CRM, the process aspect of CRM, and the technology aspect of CRM have a positive and significant influence on customer loyalty. The people, process and technology aspects of CRM simultaneously have a positive and significant influence on customer loyalty. This research is still limited to CRM variables and customer loyalty, so further research is recommended to add other variables as independent variables so that it can determine what other factors influence customer loyalty. Keywords: Customer Relationship Management (CRM); People; Process; Technology; Customer Loyalty
Analisis Preferensi Konsumen Terhadap Promo Potongan Harga Sebagai Dasar Pengembangan Strategi Supermarket X dan Y di Indonesia Arifin, Andrea Syahzehan; Rasmini, Mas
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10472684

Abstract

Sales promotion is an instrument of communication for retail companies to provide benefits in an attractive form to customers, and sales promotion is often referred to as a type of communication that plays an essential role in growing consumer interest. Price discounts are a form of sales promotion that is most in demand by consumers, so retail management also requires various information related to consumer preferences so that strategies can also be produced that suit the needs and characteristics of these consumers, which in this study is discussed is promo Z. The method used in This research is in the form of a quantitative descriptive method, and the data were obtained using primary sources derived from consumer survei results in the form of questionnaires with answer choices which, of course, are tailored to the needs of the company and secondary sources originating from discussions with various related parties. Based on the consumer survei results divided into levels of awareness and consumer preferences for the Z promo, the results are exciting and beneficial and form the basis for the company's future strategy.
Analisis Anggaran Belanja Daerah pada Dinas Bina Marga dan Sumber Daya Air Kota Bekasi Tahun 2019-2022 Saffanah Rizki P; Mas Rasmini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2045

Abstract

This research aims to analyze the regional expenditure budget at the Department of Highways and Water Resources of Bekasi City in 2019-2022. The research object used is regional expenditure The research method used is descriptive with a quantitative approach. Data collection techniques used include observation, interviews, and literature studies. The Budget Realization Report (LRA) at the Department of Highways and Water Resources of Bekasi City in 2019-2022 is used as the population, and budget items and expenditure realization are used as samples. Descriptive statistics are used as the data analysis technique with the theory of regional expenditure analysis (Mahmudi, 2019). The results obtained regarding the analysis of regional spending at the Department of Highways and Water Resources of Bekasi City in 2019-2022 are spending variance has an average of 12.57% or categorized as preferred difference ((favourable variance), spending growth has an average of 22.61%, the harmony of operational spending to total spending has an average of 29.88% or categorized as less harmonious, the harmony of capital spending to total spending has an average of 70.11% or categorized as harmonious, and spending efficiency has an average of 87.43% or categorized as fairly efficient. From the description above, it can be concluded that the Department of Highways and Water Resources of Bekasi City for the years 2019-2022 was able to absorb budget expenditures according to its needs each year. This can be seen from its prudent use of the budget without exceeding the set budget, wise spending despite fluctuations in spending growth, prioritizing capital spending over operational spending, and efficiently managing the budget to achieve its goals.
Pengaruh Word of Mouth Terhadap Brand Awareness pada Konsumen Coffee Shop Titik Awal Jatinangor Puti Ayummi; Sam’un Jaja Raharja; Mas Rasmini
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4572

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari word of mouth terhadap brand awareness pada konsumen Titik Awal Jatinangor. Metode yang digunakan dalam penelitian ini yaitu kuantitatif dengan jenis penelitian deskriptif verifikatif. Data yang diperoleh terdiri dari data primer yang dikumpulkan melalui penyebaran kuesioner, wawancara, dan observasi non-partisipatif. Selain itu, peneliti juga memanfaatkan data sekunder yang diperoleh dari berbagai sumber seperti jurnal, artikel, dan buku yang relevan. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik accidental sampling dan data dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh positif dan signifikan terhadap brand awareness pada konsumen coffee shop Titik Awal. Dimensi tracking pada word of mouth memiliki skor tertinggi, yang artinya praktik tracking yang dilakukan oleh Titik Awal sudah menampilkan kinerja yang baik. Sementara itu, rekapitulasi skor variabel brand awareness memiliki persentase hampir sama sehingga dapat dikatakan merek ini sudah dikenal dan diingat dengan baik oleh konsumen. Penelitian ini menyimpulkan bahwa strategi promosi word of mouth berdampak untuk menciptakan pelanggan baru dan dapat meningkatkan awareness dikalangan konsumen.
Intensifikasi Pajak Restoran oleh Badan Keuangan Daerah (BAKEUDA) Kota Tegal Tahun 2021-2023 Amanda Alifia Pridianty; Mas Rasmini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9002

Abstract

This research analyzes the restaurant tax intensification activities conducted by the Regional Financial Agency (Badan Keuangan Daerah, Bakeuda) of Tegal City from 2021 to 2023, with the aim of increasing restaurant tax revenue. Data collection was carried out through interviews, observations, and document studies. This research using a qualitative descriptive research method. The research findings identify six intensification efforts in accordance with (Kustiawan, 2019) implemented by Bakeuda: (1) organizational restructuring, (2) digitalization of the tax administration system, (3) installation of transaction recording devices (tapping box), (4) establishment of an integrated cross-organization team, (5) training and education for human resources, and (6) socialization of tax obligations. Although the intensification efforts have been successful, challenges related to awareness and perception persist. The study also encountered significant obstacles, including low public tax awareness, negative perceptions regarding the audit process, and difficulties in accessing tax information for small businesses. Recommendations include optimizing socialization through digital media and improving the information system to encourage tax compliance and contributions to regional development.
Analisis Strategi Pengendalian dan Faktor-Faktor yang Mempengaruhi Deviasi pada Rencana Penarikan Dana (RPD) Harian di KPPN Bandung II Rifa Aulia Mahya Afifa; Mas Rasmini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.10450

Abstract

This study analyzes the control strategies implemented by KPPN Bandung II to minimize deviations in the Daily Cash Withdrawal Plan (RPD) and identifies the key factors influencing these deviations. RPD deviations pose significant challenges as they affect the accuracy of national cash planning, budget disbursement efficiency, and overall fiscal accountability. Using a qualitative approach through interviews, observations, and document review, the study reveals three primary sources of deviation: the quality of human resources in work units, the performance of information systems (SAKTI and Monsakti), and external variables such as field conditions, regulatory changes, and system disruptions. The findings indicate that KPPN’s control strategies including application-based monitoring, capacity building for work units, and service innovations for accelerating SPM processing vary in effectiveness depending on user readiness and system reliability. The study concludes that managing RPD deviations requires an integrated approach combining technological optimization, human resource development, and flexible service mechanisms to address dynamic operational challenges. With adaptive and collaborative strategies, the accuracy of national cash planning can be maintained more consistently
Co-Authors Alexandri, M. Benny Amanda Alifia Pridianty Arifin, Andrea Syahzehan Ayummi, Puti Azkafiras Labiba Bambang Hermanto Bambang Hermanto Chairunnisa, Zidea Dinda Tiara Sani Fakhirah, Aliya Naura Hamid, Muhammad Nawal Hanna Nihayah Fahira Husein Faryuki Sukarno Iwan Sukoco Labiba, Azkafiras M. Benny Alexandri M. Rizal Margo Purnomo Mohammad Benny Alexandri Nenden Kostini Nur Azura Sanusi Puti Ayummi Rafa Dwisono Rahim, Muhammad Rakhmawati, Niken Rani Sukmadewi Recha Noorridha Fachmy Ria Arifianti Rifa Aulia Mahya Afifa Riri Fariroh Firdau Rosiana Alia Ahsan Saffanah Rizki P Sam'un Jaja Raharja Surya, Egar Suryanto Suryanto Suryanto Suryanto Syah, Rossanhaz Thealice Lidwina Tuzahro, Fatimah Zidea Chairunnisa