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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik IJEBD (International Journal Of Entrepreneurship And Business Development) Bisma: Jurnal Bisnis dan Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal USAHA JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian Masyarakat (JPM) Jurnal Ilmu Manajemen Advantage Empowerment Society Journal of Innovation Research and Knowledge Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia
Tri Palupi Robustin, Tri Palupi
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Diversification and Branding of Water Hyacinth Products in Wotgalih Village, Lumajang Regency Ifa, Khoirul; Robustin, Tri Palupi; Lukiana, Ninik
IMPOWERMENT SOCIETY Vol 9 No 1 (2026): February 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v9i1.1717

Abstract

The Beginner Community Service Program (PMP) was carried out in Wotgalih Village, Lumajang, with a focus on empowering water hyacinth artisans to improve the creative economy based on local resources. Water hyacinth, which has been considered an aquatic weed, is used to produce handicraft products such as bags, sandals, hats, and household accessories, adding economic value. However, artisan businesses still face significant obstacles, including limited product diversification, reliance on traditional production technologies, and limited marketing strategies. The solutions offered include product design innovation training, the procurement of appropriate technology, such as zigzag sewing machines, to improve production efficiency, and branding and digital marketing assistance through social media. The implementation method includes socialization, training, technology application, intensive mentoring, and sustainability evaluation. The expected results include creating at least 5 new product types with modern designs, strengthening artisans' skills, and forming brand identities and digital marketing networks capable of penetrating local, national, and international markets. This program not only contributes to improving people's welfare but also supports the achievement of the SDGs, especially in poverty alleviation, decent work and economic growth, sustainable consumption and production, and the preservation of aquatic ecosystems. Thus, using water hyacinth as an innovative craft can be a strategic solution to reduce environmental impact while strengthening the village's creative economy.
MODEL STIMULUS–RESPONSE: PENGARUH CONTENT MARKETING, LIVE STREAMING, DAN FLASH SALE TERHADAP IMPULSE BUYING PENGGUNA TIKTOK SHOP Sukma Irdiana; Tri Palupi Robustin; Nur Latifa Isnaini Putri
Journal of Innovation Research and Knowledge Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract

Abstract: Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, live streaming, dan flash sale terhadap impulse buying pengguna TikTok Shop dengan menggunakan model Stimulus–Organism–Response (S-O-R). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 150 responden yang merupakan pengguna TikTok Shop dan pernah melakukan pembelian. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan software statistik. Hasil penelitian menunjukkan bahwa secara parsial content marketing, live streaming, dan flash sale berpengaruh positif dan signifikan terhadap impulse buying. Flash sale merupakan variabel yang memiliki pengaruh paling dominan. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap impulse buying dengan nilai koefisien determinasi sebesar 62%. Temuan ini menunjukkan bahwa strategi pemasaran digital berbasis stimulus seperti konten menarik, interaksi langsung, dan promosi berbatas waktu mampu meningkatkan kecenderungan pembelian impulsif konsumen. Penelitian ini memberikan implikasi bagi pelaku usaha untuk mengoptimalkan strategi pemasaran di TikTok Shop guna meningkatkan penjualan, serta bagi konsumen agar lebih bijak dalam melakukan pembelian.
The Strategies to Increase Tourist Loyalty: The Role of Tourism Service Quality and Satisfaction in East Java Beach Tourism Tri Palupi Robustin; Stephen Mago
Relasi : Jurnal Ekonomi Vol 22 No 1 (2026): Januari - Juni
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i1.1908

Abstract

East Java Province is one of the provinces in Indonesia with many tourist attractions, including beach tourism and fantastic scenery. Some beaches with fascinating scenery that many tourists in East Java visit are Papuma Beach in Jember, white sand beach in Situbondo and Red Island Beach in Banyuwangi. Researchers are interested in researching these beaches because they want to prove whether the quality of tourist services and tourist satisfaction on these beaches can create tourist loyalty. So, this research aims to determine the influence of tourism product quality and satisfaction on tourist loyalty in East Java's beach tourism industry. The type of research is associative research with a tourist population that has visited Papuma Beach, White Sand Beach and Pulau Merah Beach with a sample of 100 respondents. The sampling technique is purposive sampling with the criteria of tourist respondents who have visited the beach more than once. The data analysis technique uses multiple linear regression analysis. The results of the study concluded that the quality of tourism services and satisfaction have a partial effect on tourist loyalty. Furthermore, this research can contribute to developing management science studies, especially marketing management in the university environment, so that it can be a reference for similar research and further research.
Strategi Citra Destinasi Dan Produk Wisata Dalam Menciptakan Keputusan Berkunjung Di Wisata Rembangan Kabupaten Jember Tri Palupi Robustin; Sukma Irdiana; Nur Latifa Isnaini Putri
Jurnal Sains Manajemen dan Bisnis Indonesia Vol. 15 No. 01 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v15i01.3281

Abstract

Citra destinasi dan produk wisata merupakan strategi yang penting untuk menarik minat berkunjung wisatawan. Wisata Rembangan memiliki daya tarik wisata yang bernuansa natural karena keindahan alam berupa pegunungan yang sejuk. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh  citra destinasi terhadap keputusan berkunjung di Wisata Rembangan Kabupaten Jember; (2) pengaruh  produk wisata terhadap keputusan berkunjung di Wisata Rembangan Kabupaten Jember; (3) Untuk mengetahui pengaruh secara simultan citra destinasi dan produk wisata terhadap keputusan berkunjung di Wisata Rembangan Kabupaten Jember. Jenis penelitian adalah penelitian kuantitatif dengan populasi wisatawan yang pernah berkunjung ke Wisata Rembangan Jember. Teknik sampling menggunakan non probability sampling yaitu purposive sampling, dengan jumlah sampel sebanyak 60 responden, analisis data menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial  citra destinasi dan produk wisata berpengaruh terhadap keputusan berkunjung di Wisata Rembangan Kabupaten Jember dan untuk hasil pengaruh simultan menunjukkan bahwa semua variabel citra destinasi dan produk wisata berpengaruh terhadap keputusan berkunjung di Wisata Rembangan Kabupaten Jember.
Co-Authors Amanatullah, Fahim Deni Juliasari, Deni Fauziah, Anisatul Fauziyah Fauziyah Fetri Setyo Liyundira Hakim, Ihkwanul Hakim, Ikhwanul IFA, KHOIRUL Irdiana, Sukma Khoirul Ifa Maulana Muhammad Riza Mohammad Noor Khoirullah Nanik Hariyana Neny Tri Indianasari Ninik Lukiana Nur Latifa Isnaini Putri Putri, Nur Latifa Isnaini Stephen Mago Wahyuning Murniati