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All Journal Jurnal Teknologi Industri Pertanian agriTECH Jurnal Sains dan Teknologi Pangan Pro Food Canrea Journal: Food Technology, Nutritions, and Culinary Journal PRIMA: Journal of Community Empowering and Services Journal of Food and Agricultural Product Journal of Applied Agriculture, Health and Technology
Adi, Prakoso
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Agriculture, Biological Sciences & Forestry Computer Science & IT Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology

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Pemberdayaan Masyarakat melalui Pelatihan Digital Marketing pada UMKM Produk Pertanian di Desa Bodag, Madiun, Jawa Timur Adi, Prakoso; Mulyani, Rizka; Putri, Ardhiana Noor Hanifah; Saputri, Cindy Intan; Alfiyah, Hanin; Widyadana, Jalasena Reswara Arkananta; Ma’rifah, Khoirul; Khabibah, Lutfia Nur
PRIMA: Journal of Community Empowering and Services Vol 6, No 2 (2022): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v6i2.65249

Abstract

Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because they only use conventional marketing. One of the solutions is through digital marketing to expand the reach of product marketing and increase product sales. This community service aims to provide knowledge and increase the interest of MSMEs in Bodag Village in developing technology-based businesses through digital marketing, as well as assisting MSMEs in Bodag Village in implementing digital marketing. Digital marketing training and assistance for MSMEs in Bodag Village have been carried out. The training was attended by SMEs Rumah Coklat Bodag, Kopi Laksana SMEs, Kopi Selo Gedong SMEs, Keripik Selo Gedong SMEs, Keripik Pop Krip, and Keripik Kiya. The training begins with increasing MSME knowledge and continues with hands-on practice. From the training results, MSMEs' knowledge of digital marketing has increased from a score of 45.79 to 76.84. Regarding skills, it also showed positive results with indicators of the ability of MSME members in Bodag Village to make catalogues of food products, as well as Instagram and website content for. Both of these are indicators of the successful implementation of this program. In addition, the interest in implementing digital marketing in the marketing process by MSMEs in Bodag Village also indicates that the implementation of the program has succeeded in fulfilling the purpose of doing community service.
Co-Authors ABDI, YENNY FEBRIANA RAMADHAN Afif, Bowis Fatwa Alfiyah, Hanin Ali, Mochamad Zulfan ALYENSI, FATIYANI Amalia, Dinda Amiruddin, Achmad ANISA KURNIAWATI Arifin, Arfina Sukmawati Cahyani, Hanifah Eka Chi-Ming , Hsieh Choiroel Anam Cindy Amelia, Cindy Damayanti, Dea Yoana Putri DEWI IRAWATI Djalal, Muspirah Falih, Amiwiti Fayyadh Islami Hidayat, Serli Hatul Iskari Ngadiarti Jackson Yang, John Khabibah, Lutfia Nur Khirana, Ragil Siwi Puspa Lazuardi, Earlian Zaka Bintang Maharani, Arum Puspa Ma’rifah, Khoirul Mulyani, Rizka Nadhilah, Dini Ningrum, Widya Rafika Oktavia, Adila Prajwalita Rukmakharisma Rizki Putri, Ardhiana Noor Hanifah Rahmawati, Adinda Dwi Retno Widyastuti, Retno Rochmah, Alfi Nur Ropitasari Ropitasari Rukmakharisma, Prajwalita Saputri, Cindy Intan Sari, Putri Antasya Wandan Sari, Silvia Citra Suleman, Dininurilmi Putri Tahir, Mulyati M Wakiah, Nurul Wardani, Ceut Halimah Heca Wibowo, Citra Bherly Fantika Widyadana, Jalasena Reswara Arkananta Yang, John Jackson Yeni Aryani Zulfa, Fitriyah