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All Journal Transformasi: Jurnal Pengabdian Masyarakat ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) International Research Based Education Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Indonesian Journal for Social Responsibility Altruis: Journal of Community Services Mavis : Jurnal Desain Komunikasi Visual Journal of Language, Literature, and Arts (JoLLA) Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Fariza Wahyu Arizal
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Indonesian Journal for Social Responsibility

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Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk Seno, Intan Aprilia; Sayekti, Pranti; Arizal, Fariza Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.265

Abstract

Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying strategies through observation, interviews, questionnaires, and documentation. The results of this branding program design are implemented in identity design in the form of a logo, and GSM (Graphic Standard Manual) which is applied to promotional media in the form of banners, billboards, brochures, social media content, and websites. Development of tourist areas and activities supported by making signage designs, backdrops, regular tickets, festival tickets, and festival posters. Making typical products supported by menu book design, product packaging, merchandise. And empowering the surrounding community by socializing the branding program, providing training, and coordinating to manage tourism.
Co-Authors Abdullah, Mohammad Yusrin Achmad Noerkhaerin Putra Andreas Syah Pahlevi Arif Sutrisno AYYUB ANSHARI SUKMARAGA Barotun Mabaroh Barotun Mabaroh Cheryke Selsa Adia Daud, Khairul Azhar bin Mat Hermanto, Yon Ade Lose Ibrahim, Nabisah Binti Ima Kusumawati Hidayat Joni Agung Sudarmanto Lestari Setyowati Mumtyassanah, Dhahabiani Yunisa Novian Wahyu Firmansyah Pamungkas, Wisnu Bayu Pranti Sayekti Pujiyanto Pujiyanto Rudi Irawanto Sari Kamina Sari Karmina Sarjono Sarjono, Sarjono Seno, Intan Aprilia