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Adelaida Joroh
Politeknik Negeri Manado
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Journal : asian journal of logistics management

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The Integration of Business Model, Curriculum and Core Business Operation for Commerce Laboratory Maramis, Diana Roweina Susana; Dua, Iyam L; Kolondam, Arifmanuel; Mangolo, Mikhael Credo Samuel; Joroh, Adelaida
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20675

Abstract

Laboratories in vocational higher education have an important role in complementing the learning process for students to gain an optimum learning experience, especially in Vocational Colleges, where the quality of students is expected to possess skills and expertise that are applicable in the workplace. Laboratories in vocational higher education have many important roles in students' learning experiences, especially in the area where students are able to sharpen their practical skills by directly applying all the theories they have learned. This provides students with the opportunity to optimize and even master various skills relevant to their chosen field of study or profession. The optimization of student learning includes making laboratories function as real business entities, so that students can gain learning experiences in conditions that closely resemble those in the industry. One of the efforts to develop the potential of resources owned by a laboratory is to maximize the business potential of each laboratory, especially Commerce Laboratories. Integration between the business process and the learning process in commerce laboratories is necessary to ensure that both aspects run smoothly, rather than being misaligned. When the laboratory functions as a business entity, it can achieve maximum profit while simultaneously providing practical learning experiences to students.
Business Development Strategy Through SWOT Analysis and Human Resource Management in Food and Beverage Industry: A Case Study of XO Cafe Restaurant & Bar Kolondam, Arifmanuel; Paendong, Melky; Maramis, Diana; Joroh, Adelaida
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.27063

Abstract

This research delves into the strategic landscape of XO Cafe Restaurant & Bar, employing a SWOT analysis to dissect its internal and external factors. Questionnaires distributed to 38 customers and 15 employees, combined with observational data, formed the basis of this analysis. The study identified key strengths such as varied beverage offerings, satisfactory service, affordable pricing, strong customer loyalty, and well-trained staff. Conversely, weaknesses were noted in the limited food variety, room layout, and aesthetics. Opportunities for XO Cafe lie in its diverse beverage selection, potential for repeat business, and flexible pricing. However, the business faces threats from competition and competitor menu variations. To formulate effective marketing strategies, the research utilized IFAS and EFAS matrices and a quantitative SWOT matrix. The IFAS matrix highlighted that XO Cafe's strengths outweigh its weaknesses, with "Trained Employees" and "Affordable Prices" being significant assets. The EFAS matrix revealed that opportunities exceed threats, particularly in "Varied Beverage Product Options" and "Repeat Purchases from Customers." Furthermore, a workforce analysis assessed employee performance, revealing a "Good" rating but also a 34% gap needing improvement. Recommendations include targeted training and regular performance evaluations. Ultimately, the study concludes that XO Cafe is viable for an alcoholic beverage sales license and suggests strategies for growth. 
Co-Authors Adriyan Warokka Arief Perdana Kumaat Arifmanuel Kolondam Deitje S. Pongoh Don Kabo Dua, Iyam L Dwars Soukotta Fitria Claudya Lahinta I Gede Para Atmaja Jeane Maramis Karlah L. R. Mansauda Lahinta, Fitria Claudya Leony Ariesta Wenno Mangolo, Mikhael Credo Samuel Maramis, Diana Maramis, Diana Roweina Susana Marson James Budiman Martine Lapod Martine Lapod Nugroho, Arief P. W. Paendong, Melky Pangemanan, Daisy D. G. Precylia Ribka Rambing Putong, Ivonne Helena Rolyke Tulangow Romana O. C. Pessak Silvy Sambuaga Simanjuntak, Christopel Hamonangan Sintya Paula Junaedy Stanley B. Dodie Stieven N. Rumokoy Supit, Vekky Tiara Felia Ondang Tiwa, Aprilia Walukow, Stephy Beatrix