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All Journal Jurnal Mirai Management JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Journal of Business Studies and Management Review MIMBAR : Jurnal Sosial dan Pembangunan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Panggung Kebaikan : Jurnal Pengabdian Sosial Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Rizka Estisia Pratiwi
Fakultas Ekonomi Dan Bisnis Universitas Islam Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Erin Soleha; Suhendra Suhendra; Rizka Estisia Pratiwi
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i3.211

Abstract

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.
Optimization of Waqf Productive in Halal Tourism in Indonesia Meirani, Nadia; Pratiwi, Rizka Estisia
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 1 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v8i1.2973

Abstract

The potential for halal tourism in Indonesia is considered to continue to grow, supported by the increasing needs of the Muslim community, both men and women, who can now be considered as one unit. This also indicates an increase in recognition and acceptance of Islamic socio-cultural practices, both in Indonesia and globally, which shows that Muslims are starting to receive attention in developed countries. Of course, this development aims to produce a multiplier effect, one of which is strengthening the economy. Optimizing waqf funds for halal tourism can be a solution to stimulate the Indonesian economy. This research aims to determine the extent to which waqf funds can develop in Indonesia. The method used in this research is a qualitative method by carrying out FGDs with experts in the field of waqf initiated by Wacid. The research results show that the potential for waqf funds in Indonesia can still be developed, but this is only limited by the knowledge of the Indonesian population about waqf itself, so in-depth socialization is needed to support literacy about waqf in Indonesia.
Penyuluhan Pembangunan Ekonomi Lokal Melalui Produk Tradisional yang Berkualitas dan Berkelanjutan Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Fiqih Maria Rabiatul Hariroh; Hafsari Prabhamanik Faddila; Rizka Estisia Pratiwi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1209

Abstract

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.
Pendampingan Pegelolaan Keuangan pada Usaha Mikro, Kecil dan Menengah di Daerah Cikarang Zulfa Zakiatul Hidayah; Erin Soleha; Abdul Latif; Erna Apriani; Rizka Estisia Pratiwi
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1208

Abstract

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.
Identifikasi Pengaruh Income, Financial Knowledge, dan Lifestyle pada Personal Financial Management Generasi Echo Boomers Hidayah, Zulfa Zakiatul; Syahwildan, Muhamad; Pratiwi, Rizka Estisia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25212

Abstract

Times are growing and so are the generations, there are so many changes in the current generation. In 2023, the term work-life balance became popular again, which has actually been around since 1986. To support this kind of lifestyle, it also requires optimal management of the aspects of life, especially the financial aspects. Discussing finances is very crucial, because many people change their life priorities because of this. This study will further analyze a person's financial management behavior and some aspects that influence it such as a person's income and their knowledge of finance. The purpose of this study is to determine the factors that influence financial management behavior which include Income, Financial Knowledge, and Lifestyle conducted on the Echo Boomers Generation or the millennial generation which will be specialized in the Bekasi area which has a female gender. The data source of this study uses primary data originating from original data by data collectors using a questionnaire as a data collection technique for 100 respondents. The sampling technique used Accidental sampling on millennials in the Bekasi area. The research method uses a quantitative approach with statistical methods. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using statistical test tools with PLS.
Analisis Harga Wajar Saham dengan Dividend Discount Model pada Perusahaan Sektor Keuangan Maudi Sari Mawardi; Susilo Setiyawan; Rizka Estisia Pratiwi
Jurnal Riset Manajemen dan Bisnis Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v3i2.2874

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui harga wajar saham atau nilai intrinsik saham pada perusahaan sektor keuangan yang terdaftar di LQ45 Bursa Efek Indonesia tahun 2018-2022. Berdasarkan kriteria purposive sampling, diperoleh sampel sebanyak 4 perusahaan sektor keuangan yang terdaftar di LQ45 Bursa Efek Indonesia berdasarkan Kelompok Bank Modal Inti (KBMI) 4 yaitu PT Bank Central Asia Tbk, PT Bank Rakyat Indonesia Tbk, PT Bank Negara Indonesia Tbk, dan PT Bank Mandiri Tbk. Teknik analisis data dilakukan dengan metode Dividend Discount Model (DDM). Dalam penelitian ini diperoleh kesimpulan dari penelitian ini bahwa dengan menggunakan Dividend Discount Model (DDM) Multi-Periode pada saham BBCA, BBRI, BBNI, dan BMRI keempat saham terebut berada dalam kondisi Undervalued. Keputusan Investasi pada keempat saham BBCA, BBRI, BBNI, dan BMRI yang tepat bagi calon investor yang berorientasi pada jangka panjang adalah membeli saham (buy) pada saat harga saham sedang rendah Abstract. This study aims to determine the fair price of shares or the intrinsic value of shares in financial sector companies listed on the LQ45 of the Indonesia Stock Exchange in 2018-2022. Based on purposive sampling criteria, a sample of 4 financial sector companies listed on the LQ45 of the Indonesia Stock Exchange was obtained based on the Core Capital Bank Group (KBMI) 4, namely PT Bank Central Asia Tbk, PT Bank Rakyat Indonesia Tbk, PT Bank Negara Indonesia Tbk, and PT Bank Mandiri Tbk. Data analysis techniques are carried out using the Dividend Discount Model (DDM) method. In this study, it was concluded from this study that by using the Multi-Period Dividend Discount Model (DDM) on BBCA, BBRI, BBNI, and BMRI stocks, the four stocks were undervalued. Investment decisions on the four stocks BBCA, BBRI, BBNI, and BMRI that are right for potential investors who are long-term oriented are to buy shares (buy) when the stock price is low.
Analisis Personal Financial Management Behavior: Integrasi Financial Literacy, Financial Attitude, dan Self-Control Zulfa Zakiatul Hidayah; Erin Soleha; Rizka Estisia Pratiwi; Laras Hinda Mulia Fadjri
Jurnal Mirai Management Vol 11, No 2 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i2.12450

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh financial literacy, financial attitude, dan self-control terhadap Personal Financial Management Behavior pada Generasi Z di Kabupaten Bekasi. Penelitian ini didasarkan pada meningkatnya penggunaan layanan keuangan digital di kalangan Generasi Z yang di satu sisi memberikan kemudahan dalam pengelolaan keuangan, namun di sisi lain juga meningkatkan risiko perilaku konsumtif. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan teknik non-probability sampling melalui accidental sampling. Data primer diperoleh melalui penyebaran kuesioner kepada 245 responden Generasi Z di Kabupaten Bekasi. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa financial literacy berpengaruh positif dan signifikan terhadap Personal Financial Management Behavior dengan koefisien jalur 0,256 dan p-value 0,005. Financial attitude juga berpengaruh positif dan signifikan dengan koefisien jalur 0,807 dan p-value 0,000, serta menjadi variabel yang paling dominan. Sementara itu, self-control berpengaruh signifikan terhadap Personal Financial Management Behavior dengan p-value 0,000, namun menunjukkan arah hubungan negatif dengan koefisien jalur -0,361. Secara simultan, ketiga variabel mampu menjelaskan 50,2% variasi Personal Financial Management Behavior. Temuan ini menegaskan pentingnya penguatan literasi keuangan, pembentukan sikap keuangan yang positif, dan pengembangan kontrol diri dalam meningkatkan perilaku pengelolaan keuangan pribadi Generasi Z.
Sosialisasi Pembukuan Digital, Standarisasi Pelayanan (Kualitas Pelayanan) dan Strategi Pemasaran Digital pada UMKM Kedai Kopi Zulfa Zakiatul Hidayah; Erin Soleha; Fiqih Maria Rabiatul Hariroh; Rizka Estisia Pratiwi; Laras Hinda Mulia Fadjri
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3438

Abstract

Zala Coffee MSMEs have great business potential because they are located in strategic areas, but still face various obstacles in business management, such as manual financial records, the absence of Standard Operating Procedures (SOP) for services, and digital marketing strategies that are not optimal. This Community Service activity aims to improve business management capabilities through socialization of digital bookkeeping, service standardization, and strengthening digital marketing strategies. The implementation method is carried out through five stages, namely socialization and preparation, training, implementation, mentoring and evaluation, and program sustainability. The implementation of activities was carried out face-to-face by involving Zala Coffee owners and staff through the delivery of materials, the practice of using digital bookkeeping applications, the preparation of service SOPs, as well as the optimization of social media and Google Business Profile. The results of the activity show that there is an increase in the understanding and skills of partners in conducting digital-based financial recording, implementing service SOPs more consistently, and utilizing digital media as a means of business promotion. This program has a positive impact on improving the professionalism of business management, operational efficiency, service quality, and expanding marketing reach. Thus, this service activity is expected to support sustainability and increase the competitiveness of Zala Coffee MSMEs in the digital era.
Enhancing Digital Literacy Through Instructional Videos and Social Media Engagement Rizka Estisia Pratiwi; Mochamad Malik Akbar Rohandi; Rezi Muhamad Taufik Permana; Nadia Meirani
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2983

Abstract

Digital literacy is an important factor in supporting the implementation of more optimal learning activities in Early Childhood Education (PAUD), more than that digital literacy can have a good influence on the development of early childhood. The purpose of this research is to provide a further understanding of digital literacy and social media interactions in the PAUD Education environment. As well as providing complete counseling on techniques and materials for making interactive learning videos. This service program uses participatory techniques through mentoring and training methods with comprehensive teaching media based on learning videos to meet learning needs in PAUD. Teachers will be given training on various digital applications that can support learning. Teachers and parents will have the ability to make teaching videos for students and children, which will indirectly direct them to become content creators in the field of education.
Co-Authors Abdul Latif Adilah Ainun Haniifah Alamsyah, Indra Fajar Andrianto Prasetya Nugroho Azib Dea Shafa Adilah Dinda Asri Cahya Ramadhan Erin Soleha Erna Apriani Fiqih Maria Rabiatul Hariroh Flandria Hanif Fathara Friska Aulia Galih Aditia Eka Putra Gunawan Hafsari Prabhamanik Faddila Handri Handri, Handri Hasrol Effendy Hassan Hidayah, Zulfa Zakiatul Khumairah Khumairah Laras Hinda Mulia Fadjri Laras Hinda Mulia Fadjri Lasmanah Livia Karelina M. Malik Akbar Rohandi Maudi Sari Mawardi Mohd. Shafiz Saharan Muhamad Rizky Aditya Muhamad Syahwildan Mustaqim, Imam Nada Annisa Sabina Nadia Meirani Nanda Surya Pratama Nur Adila Nuryati endang suwanda Nuruldina Afiyahsari Azrani Permana, Rezi Muhamad Taufik Putri Wardani Rafly Medika Triputra Riani Sheila Syabani Setiyawan, Susilo Siti Nurul Azizah Suhendra Suhendra Viska Aninda Zulfa Zakiatul Hidayah Zulfa Zakiatul Hidayah