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All Journal Jurnal Agro Ekonomi Jurnal Ijtimaiyya Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal EMT KITA Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Agro Ekonomi Agrimansion: Agribusiness Management & Extension Agroteksos EKONOMIKA45 International Journal of Economics, Business and Innovation Research
Muhamad Emil Rachman
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : EKONOMIKA45

 1 
Analisis Marketing Mix Terhadap Pembelian Properti Milik Pt. Beringin Subur Kencana Felix Ananda Gunawan; M. Emil Rachman
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2543

Abstract

The study's goal was to examine how factors like as pricing, promotion, product, and location influenced consumers' decisions to buy property held by PT Beringin Subur Kencana. Price, Product, Location, and Promotion were the four independent factors that were examined in the study. The participants in the study were those who had purchased PT Beringin Subur Kencana-owned property. There were 45 participants in the study as a whole. The entire population is taken because there are fewer than 100 people. Quantitative techniques are used in the analysis procedure. The price variable had the highest t value in this study, as a result. As a result, the most important factor in PT Beringin Subur Kencana's decision to buy property is pricing.
Analisis Faktor-faktor yang Mempengaruhi Permintaan Kopi Indonesia Aristy, Yogi; Muhamad Emil Rachman
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.982

Abstract

In Indonesia, coffee is one of the primary goods in the plantation sub-sector which plays a large role. Coffee farmers and other economic actors involved in processing and marketing use this function as a source of income, employment and foreign exchange. This study aims to study the factors that influence the demand for Indonesian coffee in Indonesia. The data analyzed is time series data for 2010-2020, the analysis tool uses multiple linear regression models estimated using the Ordinary Least Square (OLS) method using SPSS 25. Based on the results of data analysis, the factors influencing demand for Indonesian coffee. The researcher concludes that the price of Indonesian coffee, the price of Indonesian tea and Indonesia's GDP can well explain the equation for Indonesian coffee demand, but individually only the price of Indonesian tea and Indonesia's GDP have a significant effect on explaining the equation for Indonesian coffee demand.
Analisis Pengaruh Kualitas Pelayanan, dan Promosi Terhadap Penjualan Pada Toko Thrift Shop Sandang 69 Bandar Lampung Muhamad Robel Akbar Ya’cub; M. Emil Rachman
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1021

Abstract

This study aims to determine the effect of service quality and promotion on sales at Thrift Shop Clothing 69 Bandar Lampung. This research is associative in nature which aims to determine the relationship between two or more variables that function to explain, predict, and control phenomena. Respondents in this study were customers of thrift shop Sadang 69, totaling 50 respondents. The data analysis technique in this study used multiple linear regression analysis. The data testing process is assisted by the SPSS 25.0 application program. According to the partial test results, service quality has a positive and significant effect on sales, promotion has a positive and significant effect on sales, and simultaneous testing shows that service quality and promotion have a positive and significant effect on sales at the Thrift Shop Clothing Store 69 Bandar Lampung.
Co-Authors ., Harianto Agie Setiawan Chandra Anggraini, Sari Annisa Fitri Aprila, Ely Sabeth San Aristy, Yogi Bima Andika Bonar M. Sinaga Davala, Satria Felix Ananda Gunawan Habiburrahman Habiburrahman, Habiburrahman Kaipa, Muhammad Akmal Kurniawan, Rizky Fernanda Luhur, Estu Sri Luke Suciyati Amna Maksum, Asep Muhamad Robel Akbar Ya’cub Muhammad Alfin Azhari Muhammad Sandika Fadly Nursan, Muhammad Pratama, Agung Jhoniko Rahmi, Asri Noer Saty, Fadila Marga Selfia Alke Mega, Selfia Alke Sinaga, Bonar M. Sri Hery Susilowati Susilowati, Sri Hery Welkom, Syahfitri Suryaningsi