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All Journal Media Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ETTISAL Journal of Communication JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL MUTIARA MANAJEMEN Al-Kharaj: Journal of Islamic Economic and Business Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Journal of Research in Social Science and Humanities Jurnal Pengabdian Kepada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bogy Febriatmoko
Universitas Negeri Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Brand Awareness And Service Quality on Repurchase Intention Through Customer Satisfaction of Mcdonald's Consumers in Semarang Steven Adibroto Nainggolan; Bogy Febriatmoko
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9651

Abstract

The rapid growth of the fast-food restaurant industry in Indonesia demands effective strategies to maintain consumer loyalty, especially in the face of intense competition and shifting consumer preferences. This study aims to analyze the effect of Brand Awareness and Service Quality on Repurchase Intention with Customer Satisfaction as a mediating variable, focusing on McDonald's consumers in Semarang. Data were collected through a survey of 100 respondents using a purposive sampling technique. Respondents were McDonald's customers who had made at least two purchases in the last three months. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS. The findings show that Brand Awareness has a significant positive effect on Customer Satisfaction (β = 0.386; p = 0.000) but does not directly affect Repurchase Intention (β = 0.093; p = 0.425). Meanwhile, Service Quality significantly influences both Customer Satisfaction (β = 0.429; p = 0.000) and Repurchase Intention (β = 0.140; p = 0.017). Furthermore, Customer Satisfaction itself significantly drives Repurchase Intention (β = 0.307; p = 0.000) and acts as an effective mediator for the influence of both Brand Awareness and Service Quality on Repurchase Intention. This study highlights the key role of Customer Satisfaction as a bridge that connects consumer perceptions of brand and service with repeated purchasing decisions. The results are expected to provide practical input for McDonald's management to strengthen loyalty strategies through service quality improvements and brand reputation management
Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance Sri Wartini; Widya Prananta; Bogy Febriatmoko; Phany Ineke Putri
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4891

Abstract

This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.
MENGUJI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION PADA ONLINE TRAVEL AGENCY Bayu Wiratama; Widya Prananta; Dorojatun Prihandono; Bogy Febriatmoko; Nanang Dwi Praatmana
JURNAL MUTIARA MANAJEMEN Vol 10 No 2 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

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Abstract

Latar belakang: Masih terbatasnya penelitian yang membahas aspek fungsional dan emosional dalam penggunaan layanan online travel agency (OTA). Keterbatasan tersebut memunculkan urgensi penelitian yang lebih mendalam untuk menganalisis perilaku pengguna layanan OTA. Tujuan: Penelitian ini mempunyai tujuan dalam menganalisis pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention pada pengguna layanan OTA Metode: Penelitian ini mempergunakan pendekatan kuantitatif serta mempunyai sampel penelitian yang terdiri atas 187 responden yang merupakan pengguna layanan yang dalam kesehariannya mempergunakan aplikasi OTA. Data yang diperoleh, dianalisis dengan mempergunakan SEM-PLS Hasil: Hasil analisis menunjukkan bahwa perceived ease of use dan perceived enjoyment mempunyai pengaruh yang signifikan positif terhadap customer satisfaction maupun repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh perceived ease of use dan perceived enjoyment terhadap repurchase intention. Kesimpulan: Temuan ini menegaskan bahwa kepuasan pengguna mampu membentuk keinginan untuk membeli ulang pada platform OTA. Penyedia layanan OTA perlu memperkuat meningkatkan user experience melalui sistem.
Co-Authors Alinda Witri Amanda Angga Pandu Wijaya Angga Pandu Wijaya Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Bayu Wiratama Dorojatun Prihandono Dorojatun Prihandono Erisa Aprilia Wicaksari Erisa Aprilia Wicaksari* Fredianaika Istanti Irnin Miladdyan Airyq Kris Brantas Abiprayu Nanang Dwi Praatmana Phany Ineke Putri, Phany Ineke Pradipta Christy Pratiwi Prananta, Widya Pundani Eki Pratiwi R.R. Endang Sutrasmawati Siti Nuzulia Siti Ridloah Sri Wartini Steven Adibroto Nainggolan Tiara Yulianti Widya Prananta