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LOYALITAS DAN KEPUASAN PELANGGAN DITENTUKAN OLEH KETERSEDIAAN FASILITAS USAHA DAN HARGA Alyanti, Futrie; Khusaini; Jamalus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23552

Abstract

Research aim : This study aims to analyze the effect of facilities and prices on customer satisfaction and loyalty of Rumah Kedua Coffee & Space. Design/Methode/Approach : The researcher used a quantitative research method with a cross-sectional survey technique. The researcher used an infinite population. The sample size was 400 respondents (incidental sampling, sampling error = 5%). Distribution and collection of data through online questionnaires via WhatsApp. Research Finding : The results Price has a stronger influence in increasing customer satisfaction, compared to increasing loyalty. While facilities increase loyalty more than customer satisfaction. Furthermore, control variables such as brand image, service quality, and product quality also contribute significantly to customer satisfaction and loyalty. Theoretical contribution/Originality : This study proves that in increasing customer satisfaction and loyalty of coffee in Tangerang Municipality requires different treatments. Competitive pricing is more able to increase satisfaction, while the availability of facilities increases customer loyalty of coffee in Tangerang Municipality. These results enrich the theory of customer satisfaction and loyalty. Practitioner/Policy implication : The results of this study provide real contributions to the coffee shop industry, especially for Rumah Kedua Coffee & Space in developing pricing strategies to increase customer satisfaction and loyalty. This study provides new insights into the provision of adequate facilities so that it can increase customer loyalty, especially in the cafe industry in the Tangerang Municipality area. Research limitation : The study is limited to one location in Tangerang Municipality. In addition, the researcher has ignored important variables, namely relative advantage, service dominant logic, culture, location, and taste.
Pengembangan Model Pembelajaran SIPAKAR sebagai Sistem Informasi Praktik Karya dan Refleksi untuk Pelacakan Progres Pembelajaran dan Penilaian Formatif Mahasiswa PPG Seni Budaya di Sekolah Mitra Ike Ratnawati; Khusaini; Mitra Istiar Wardhana; Muslim; Ira Junita Suryantoro; Maria Goretti Indah Della Conseta
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 10 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i10.9328

Abstract

This research aims to develop the SIPAKAR (Practice and Reflection Information System) learning model as a digital system that supports learning progress tracking and formative assessment for Teacher Professional Education (PPG) Culture Arts students at partner schools. SIPAKAR is designed as an integrative platform that allows students to systematically document the practice of artworks and reflection activities, as well as allows lecturers and teachers to conduct formative assessments based on real-time data. The research approach used is the ADDIE development model, which at this stage is limited to the Development (D) stage, including the Analysis, Design, and Development stages of initial prototypes. The analysis stage includes a study of user needs, a study of PPG learning characteristics, and the identification of gaps in the existing documentation and assessment systems. At the design stage, the researcher developed a system structure that includes the features of paper uploads, rubric assessments, reflection journals, and learning progress tracking charts. The development phase resulted in a web-based prototype of SIPAKAR that was tested on a limited basis and received input from early users. Provisional results show that this model has the potential to improve clarity of learning outcomes, reflective student engagement, and accountability of lecturer and partner teacher assessments. This study recommends the integration of SIPAKAR into the technology-based PPG learning system in a broader and sustainable manner.