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All Journal Jurnal EMT KITA Golden Ratio of Mapping Idea and Literature Format The Journal of Community Empowerment and Sustainability Services
Elia Resha Fatmawati
Universitas Dian Nuswantoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Marketing-Based Risk Mitigation in the Riyadlul Jannah Orphanage Elia Resha Fatmawati; Tri Esti Rahayuningtyas; Sisca Dian Rahmawati; Dessy Fatmawati; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

Risks can occur at any time, and the risks that are constantly faced by the managers of the Riyadlul Jannah Orphanage feel so complex. Daily or routine risks encountered are the availability of necessities for the needs of foster children: food, washing equipment, bathing equipment, and teaching and learning materials. In addition, the pure risks are the orphanage leaking, flooding, falling trees, burning, and the like. Next is the survival risk, namely the continuity of the implementation of the orphanage social enterprise, the sustainability of foster children after entering the community, and the ability to see every business and marketing opportunity to survive. The method used is the risk mitigation method using the marketing concept with stages: risk identification, risk tabulation, risk priority, and alternative elements of strategies that will be implemented so that the Riyadlul Jannah Orphanage continues to survive and survives and is accepted by the wider community. To maximize the results of community service, the means used are marketing-based risk mitigation using tools on the web. Mitigasiresiko.com is accessed by training participants to gain experience in carrying out risk mitigation by utilizing elements available at the Riyadlul Jannah Orphanage. This paper evaluates the effectiveness and usefulness of the web tool. Mitigasiresiko.com. in supporting the implementation of community service at the Riyadlul Jannah Orphanage.
Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang Imayllina Auliya Putri; Amron Amron; Artha Febriana; Elia Resha Fatmawati
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6839

Abstract

The development of social media encourages companies to untilize digital marketing strategies to influence consumer behavior, especially Generation Z who actively access product information online. This study aims to analyze the influencer of content marketing, influencer marketing and brand image on purchasing decisions for Scarlett parfume among Generation Z in Semarang City. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 119 respondents selected using a purposivesampling method. The research data were analyzed using multiple linear regression supported by validity tests, reability tests, clasicial assumption tests, t- tests, F tests, and coefficients of determination. The result show that content marketing, Infleunce marketing, and Brand image have a positive and significant effect on purchasing decisions for Scarlett parfume. In addition, brand image is the most dominant variablein influence consumer purchasing decisions. Thecoefficient of determination (R²) value of 0.364 indicates that 36.4% of the variation in purchasing decisions can be explained by these three variables, while the remaining 63.6% is influenced by other factors outside theresearch model. These findings indicate that an effective digital marketing strategy through engaging content, credible influencer endorsment and a strong brand image can increase consumer interest and purchasing decisions towards Scarlett parfume product.
The Influence of Application Quality, User Experience, and Digital Promotion on the Decision to Subscribe to Spotify Premium in Indonesia Clarissa Helga Liftiana; Haunan Damar; Guruh Taufan Hariyadi; Elia Resha Fatmawati
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.2349

Abstract

The subscription economy model, which has become increasingly dominant amid digital disruption, positions subscription-based services as a primary revenue source for digital companies, while converting free (freemium) users into paying subscribers remains a strategic challenge. This study employed purposive sampling, a survey method, and a quantitative approach targeting active Spotify users in Indonesia. Data was analyzed using PLS-SEM to examine the relationships among variables. The results indicate that User Experience has a positive and significant effect on Subscription Decision, with a path coefficient of 0.637 and a p-value < 0.05, making it the most dominant variable influencing subscription decisions. Meanwhile, Application Quality and Digital Promotion have positive but insignificant effects on Subscription Decision. These findings suggest that the decision to subscribe to Spotify Premium is more strongly influenced by direct user experience encompassing cognitive, emotional, and functional aspects than by perceived application quality or exposure to digital promotions. The practical implication of this study highlights the importance of delivering superior user experience as a primary strategy to increase subscription decisions in digital application-based services.
Co-Authors Amron Amron Artha Febriana Clarissa Helga Liftiana Damar, Haunan Dessy Fatmawati Guruh Taufan Hariyadi Imayllina Auliya Putri Nadiya Fikriyatuz Zakiyah Sisca Dian Rahmawati Tri Esti Rahayuningtyas